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©  Sport Lisboa e Benfica
eSports: SL Benfica (Liga NOS) launches first team by recruiting a player on the FIFA 20 video game

Sport Lisboa e Benfica (Liga NOS) has launched its first eSports team with the recruitment of Brazilian player Henrique "Zezinho" Lempke (19), who will play on the FIFA 20 video game (published by EA Sports), according to the club on 16/01/2020. Henrique "Zezinho" Lempke and Benfica…
Domain(s): Clubs
• Category(ies): Marketing - Communication, esport - gaming
• Article # 172864
• Published on 17/01/20 at 15:35
©  D.R.
LaLiga Santander: FBS (Forex trading) becomes a global partner of FC Barcelona for 2019-2024

FBS, a Forex trading platform, has become a global partner of FC Barcelona (LaLiga Santander) for four and a half seasons (2019-2024, with the agreement starting on 01/01/2020), according to the club on 17/01/2020. FBS benefits from the status of global partner, the third level in the sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 172861
• Published on 17/01/20 at 15:15
©  KPMG
"Strong correlation between economic, sporting and financial performance" (KPMG, 2020 report)

"The 2018-19 season is further evidence of the increasingly strong correlation between economic performance (level of turnover), sporting performance (titles) and financial performance (net profit). The business models put in place combined with stricter European regulations (in line with UEFA's…
Domain(s): Clubs
• Category(ies): Finance, Legal
• Article # 172848
• Published on 17/01/20 at 14:45
©  UEFA
UEFA: Top 5 European Leagues comprise 75% of the total revenue of the 52 top divisions in Europe

The revenue generated by the Top 5 European leagues (Premier League, LaLiga Santander, Bundesliga, Serie A TIM and Ligue 1 Conforama), amounting to €15.7bn, accounts for 75% of the total revenue of the 52 top divisions of the federations under UEFA's jurisdiction in 2017-18. This is one of the…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 172818
• Published on 17/01/20 at 13:45
©  DFB
DFB: Holger Blask (DFL, media rights) to become commercial and marketing director on 08/01/2020

Holger Blask will become the commercial and marketing of DFB GmbH, the commercial arm of the DFB, from 01/08/2020, according to the body on 16/01/2020. "He will be responsible for all aspects of marketing, including media rights, sponsorship, licensing rights, brand management and the commercial…
Domain(s): Public Authorities & Regulations
• Category(ies): Agencies, Marketing - Communication
• Article # 172834
• Published on 17/01/20 at 13:00
©  LFC
Deloitte Football Money League 2020: Liverpool, Barça + Man City with the most broadcasting revenue

Liverpool FC (Premier League), FC Barcelona (LaLiga Santander) and Manchester City FC (Premier League) are, in that order, the three clubs with the highest broadcasting revenue in 2018-19, according to figures from the 2020 edition of the Football Money League, published by the UK branch of the…
Domain(s): Clubs
• Category(ies): Agencies, Finance
• Article # 172735
• Published on 17/01/20 at 12:15
©  Fortuna, via DFL
Bundesliga: Henkel extends as a main shirt sponsor of Fortuna Düsseldorf until 2020-21

Henkel, a German manufacturer of consumer products (detergents and household cleaning products, glues and adhesives, beauty), has extended as a major partner (first level) and main shirt sponsor of Fortuna Düsseldorf (Bundesliga) for one additional season until the end of 2020-21, announced the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 172835
• Published on 17/01/20 at 11:35
©  UEFA
UEFA: 11th edition of the European Club Footballing Landscape report for the financial year 2018

"UEFA has released the 11th edition of the European Club Footballing Landscape report, its annual club licensing benchmarking report on European club football," announced the European body on 16/01/2020. "The latest report details that the 2018 financial year was the second consecutive year of…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Social Responsibility, Marketing - Communication, …
• Article # 172817
• Published on 17/01/20 at 11:00
©  D.R.
Naming rights in France: LFP to receive €34.2m from Uber Eats and BKT over the 2020-2022 cycle

The two French professional football divisions will change their titles from 2020-21: the leagues organised by the Ligue de Football Professionnel will be known as "Ligue 1 Uber Eats" and "Ligue 2 BKT". In total, the LFP will receive €34.2m over the 2020-2022 period from its two title sponsors…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 172676
• Published on 17/01/20 at 10:15
©  Charlotte Business Journal
NBA: LendingTree (online comparison site) extends as jersey sponsor of the Hornets (2020-2023)

LendingTree, an online loan and insurance comparison site based in Charlotte (North Carolina, USA) has extended as a jersey sponsor of the city's NBA franchise, the Charlotte Hornets, according to the National Basketball Association on 09/01/2020. The contract will extend until the end of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 172593
• Published on 17/01/20 at 09:30