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©  D.R.
Italy: "The transformation of Lega Serie A into a media company" (P. Dal Pino, president)

"There is a wonderful challenge to accelerate the transformation of Lega Serie A into an internationally competitive 'media company', where 'media company' does not mean making a channel, but working as a content producer that distributes on platforms that have nothing to do with normal…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Clubs, Agencies, …
• Article # 173243
• Published on 23/01/20 at 10:15
©  Real Madrid CF
Real Madrid CF: launch of "Real Madrid Next" to group the club's innovation activities

Real Madrid CF (LaLiga Santander) will launch, in March 2020, "Real Madrid Next", a brand that will bring together all the activities carried out by the club in the field of innovation, "with the aim of remaining sports industry leaders as well as social and economic leaders," announced the club…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 173228
• Published on 23/01/20 at 09:35
©  SSC Napoli
2019-20 Coppa Italia: 5.67 million viewers for SSC Napoli - SS Lazio on Rai 1 (21/01/2020)

Societa Sportiva Calcio Napoli (Serie A TIM) - Societa Sportiva Lazio (Serie A TIM), quarterfinal of the 2019-20 Coppa Italia (1-0), at the Stadio San Paolo (55,000 capacity), drew an average of 5.67 million viewers on the Italian public TV channel Rai 1, on Tuesday 21/01/2020 (kick-off at 20:45…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 173214
• Published on 22/01/20 at 17:45
©  Damien LG
2019-20 Coupe de la Ligue BKT: 2.2 million viewers for Olympique Lyonnais - LOSC Lille on France 2

Olympique Lyonnais (Ligue 1 Conforama) - LOSC Lille (2-2, 5-4 on penalties), semi-final of the 2019-20 Coupe de la Ligue BKT, drew an average of 2.2 million viewers, on the public TV channel France 2, ob Tuesday 21/01/2020 (kick-off at 21:10 CET). This figure represented an audience share of…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Clubs, …
• Article # 173188
• Published on 22/01/20 at 17:15
©  Dallas Mavericks
NBA: Chime (finance) becomes a jersey sponsor of the Dallas Mavericks for three seasons (2019-2022)

Chime, a US financial services company, has become a partner and jersey sponsor of the Dallas Mavericks (NBA) for three seasons (2019-2022), announced the Western Conference franchise on 17/01/2020. The agreement will include a clause for an optional two additional seasons (2022-2024), according…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 173080
• Published on 22/01/20 at 16:45
©  Arsenal FC
Arsenal FC: Emirates Stadium to become 100% cashless from March 2020

The Emirates Stadium (60,260 capacity) will be 100% cashless from March 2020 in order to "improve fans' matchday experience," announced Arsenal FC (Premier League) on 17/01/2020. All payments at all points of sale within the Emirates Stadium (refreshment stands, restaurants, kiosks, shops…
Domain(s): Clubs
• Category(ies): Ticketing, Stadiums
• Article # 173215
• Published on 22/01/20 at 16:00
©  Amazon
FAANG Deal Tracker: list of acquisitions and partnerships and activities in sports

The term FAANG directly refers to refers to the American groups in new technologies and the internet: Facebook (social network), Amazon (e-commerce and content), Apple (computing technology), Netflix (video on-demand and content), and Google (Alphabet group, internet). By extension, the term…
Domain(s): Public Authorities & Regulations, Media
• Category(ies): Rights Acquisitions, Agencies, Digital, …
• Article # 173217
• Published on 22/01/20 at 15:25
Red Card 2020: Cristiano Ronaldo, the most popular player online in China, ahead of Neymar and Messi

Portuguese international forward Cristiano Ronaldo (Juventus FC, Serie A TIM) is the most popular football player on social media in China, according to the "Red Card 2020" report from Mailman Group, a Chinese agency that analyses and manages the digital presence of brands on the internet…
Domain(s): Clubs, Media
• Category(ies): Marketing - Communication, Digital, Essentials Clubs, …
• Article # 173187
• Published on 22/01/20 at 14:45
©  AC Milan
2019-20 Serie A TIM: attendance for Matchday 20 (26,494 spectators on average per game)

Matchday 20 of the 2019-20 Serie A TIM season drew an average of 26,494 spectators per game, from Saturday 18 to Monday 20/01/2020. The average fill rate was 66%. AC Milan - Udinese Calcio (3-2), on Sunday 19/01/2020 (kick-off at 12:30 CET), was the game that posted the best attendance of the…
Domain(s): Clubs
• Category(ies): Ticketing, Authorities, Stadiums
• Article # 173202
• Published on 22/01/20 at 14:00
©  Nike
eSports: LPL, T1, SK Gaming, Vodafone Giants ... Nike accelerates its sponsorship strategy in 2020

Nike has become an official partner and equipment supplier of the teams SK Gaming (GER) and Vodafone Giants (ESP) from 2020, announced the eSports organisations on 17/01/2020. These are the second and third partnerships signed by the American equipment manufacturer in the eSports sector in January…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, esport - gaming
• Article # 172992
• Published on 22/01/20 at 13:00