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©  Huya x Riot Games
eSports: Huya (OTT) broadcasts European and North American League of Legends championships in China

The Chinese OTT platform Huya has acquired for China the exclusive TV rights to the League of Legends European Championship (LEC) and the North American League of Legends Championship Series (LCS), for the 2020 season, according to the video game publisher Riot Games on 20/01/2020. Huya is…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, esport - gaming
• Article # 173394
• Published on 27/01/20 at 13:15
©  NBA
NBA: former basketball player Kobe Bryant dies aged 41 in a helicopter crash (1978-2020)

The former Los Angeles Lakers player Kobe Bryant (1996-2016) and his daughter Gianna Bryant (13) have died in a helicopter crash in Calabasas, west of Los Angeles (California, USA) on Sunday 26/01/2020. Kobe Bryant, 41, won five NBA titles (2000, 2001, 2002, 2009 and 2010), one MVP title (2008) as…
Domain(s): Public Authorities & Regulations
• Category(ies): Agencies, Marketing - Communication
• Article # 173559
• Published on 27/01/20 at 12:35
©  D.R.
LaLiga Santander: Estrella Galicia (beer), main shirt sponsor of Real Valladolid CF (2019-2024)

Estrella Galicia 0.0, a Spanish non-alcoholic beer brand beloning to the Hijos de Rivera Brewery group, will once again become a partner and main shirt sponsor of Real Valladolid CF (LaLiga Santander) for four and a half years, from the second half of the 2019-20 season until the end of 2023-24…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 173545
• Published on 27/01/20 at 12:05
©  FIFA
Global Transfer Market Report: 18,042 international transfers in 2019 for a total of $7.35bn

"The value of international transfers in 2019 reached (an unprecedented) $7.35bn (€6.54bn on 31/12/2019), 5.8% more than in 2018," states the Global Transfer Market Report 2019 on men's professional football, published by FIFA on 22/01/2020. According to the study by FIFA TMS, the platform…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Transfer Market, Finance, …
• Article # 173544
• Published on 27/01/20 at 11:30
©  BVB
Borussia Dortmund: a club delegation visits the World Holocaust Forum in Jerusalem (Israel)

A delegation from Borussia Dortmund (Bundesliga), including CEO Hans-Joachim Watzke and managing director Carsten Cramer, visited the World Holocaust Forum in Jerusalem (Israel) on 23/01/2020, according to the German club on the same date. The organisation of this fifth edition of the World…
Domain(s): Clubs
• Category(ies): Legal, Social Responsibility
• Article # 173525
• Published on 27/01/20 at 10:35
©  Chelsea FC
Chelsea FC: Three (telecommunications) succeeds Yokohama Tyres as main shirt sponsor for 2020-2023

Three, the telephone operator of the Hong Kong-based CK Hutchison Holdings group, has become a partner and main shirt sponsor of Chelsea FC (Premier League) for three seasons from 2020-21 (2020-2023), announced the English club on 24/01/2020. The brand will also be featured on the kits of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Essentials Sponsors & Partners
• Article # 173526
• Published on 27/01/20 at 09:45
©  D.R.
NBA: Louis Vuitton (luxury goods), new partner of the league, designs Larry O'Brien Trophy case

Louis Vuitton, a French designer and manufacturer of luxury products (luggage, accessories, clothing), has become an official partner of the National Basketball Association as part of a multi-year agreement, announced the brand belonging to the LVMH group on 22/01/2020. The agreement was…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 173393
• Published on 24/01/20 at 17:45
©  AC Milan
Serie A TIM: AC Milan launches an official account on the Chinese video sharing platform TikTok

AC Milan (Serie A TIM) has launched an official account on the Chinese video sharing platform TikTok, according to the club on 23/01/2020. AC Milan are the fourth Serie A club to launch an official account on this social network after FC Internazionale Milano (in December 2018), AS Roma (April…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 173452
• Published on 24/01/20 at 17:00
Nations League/friendlies: ARD, ZDF and RTL agree on the distribution of matches in Germany

The German public TV channels ARD and ZDF will take turns to broadcast the matches of the German team during the 2020-21 Nations League, the format of which was changed by UEFA, on 24/09/2019. This change of format (from 12 to 16 teams in Leagues A, B and C with groups of four teams instead of…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies
• Article # 173459
• Published on 24/01/20 at 16:30
©  D.R.
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 173430
• Published on 24/01/20 at 15:50