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©  RFEF
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 265025
• Published on 23/09/22 at 17:30
©  D.R.
Media/France: RTL Group conducts a "market test" to sell M6 after failed merger with TF1

After the failure of its merger with TF1, which belongs to the Bouygues group, the French free-TV and radio group M6 is once again the subject of a "market test" by its owner RTL Group, a subsidiary of Germany's Bertelsmann, according to AFP on 22/09/2022. "Since the announcement (of the…
Domain(s): Media
• Category(ies): Finance, Investment - Shareholding, Marketing - Communication, …
• Article # 265010
• Published on 23/09/22 at 16:30
©  Equipe de France
2022-23 Nations League: 5.2 million viewers for France - Austria on M6

France - Austria (2-0), on Matchday 5 of the 2022-23 Nations League (League A, Group 1), drew an average of 5.2 million viewers in France, with a peak audience of 6.2 million, on the private free-TV channel M6, on Thursday 22/09/2022 (kick-off at 20:45 CET), according to data from the audience…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 264979
• Published on 23/09/22 at 16:00
©  Liverpool FC
Barclays WSL: a record peak audience of 420,000 viewers for Liverpool - Chelsea on Sky in the UK

Liverpool FC - Chelsea FC (2-1), the opening match of the 2022-23 Barclays Women's Super League, posted a peak audience of 420,000 viewers on the pay-TV bouquet Sky Sports on Sunday 18/09/2022 (kick-off at 17:00 local time, 18:00 CET), an increase of 56% compared to the opening match of the…
Domain(s): Media
• Category(ies): Media Audiences, Marketing - Communication, Media
• Article # 265021
• Published on 23/09/22 at 15:50
©  DC
Demain le Sport: "Telling players 'don't go to Qatar' seems untenable to me" (François Hollande)

"On the situation today (in Qatar), where there was information about what the construction site represented, and then about the infringement of the climate rules, there is a boycott movement. But I can't ask the football players not to go to the competition they have been preparing for for years…
Domain(s): Public Authorities & Regulations
• Category(ies): Social Responsibility, Clubs, Legal, …
• Article # 264947
• Published on 23/09/22 at 15:20
©  Dyn
Germany: streaming platform S Nation to become Dyn from 15/10/2022

The German streaming platform S Nation is changing its name to Dyn as of 15/10/2022, announced the platform on 20/09/2022. S Nation is a streaming platform founded in February 2022 by the German media group Axel Springer SE and Christian Seifert, former CEO of the DFL. Its official launch is…
Domain(s): Media
• Category(ies): Marketing - Communication, Media
• Article # 264974
• Published on 23/09/22 at 14:40
©  D.R.
Ligue 1 Uber Eats: Fabrice Bocquet (ex-FC Lorient) appointed CEO of OGC Nice

Fabrice Bocquet has been appointed as the new CEO of OGC Nice (Ligue 1 Uber Eats), announced the club on 22/09/2022. "The 39-year-old HEC (business school in Paris) graduate previously held the position of CEO at FC Lorient (Ligue 1 Uber Eats) between 2015 and 2020, after a four-year stint at…
Domain(s): Clubs
• Category(ies): Legal
• Article # 264970
• Published on 23/09/22 at 14:00
©  Manchester United FC
Manchester United FC: a turnover of £583.2m (+18%) and net loss of £115.5m in 2021-22

Manchester United FC (Premier League) has posted a turnover of £583.2m (€675.9m as of 30/06/2022) for the financial year 2022 (from 01/07/2021 to 30/06/2022), up 18% compared to 2021 (£494.1m/€575.8m on 30/06/2021), announced the club, which presented its annual accounts (unaudited) on…
Domain(s): Clubs
• Category(ies): Ticketing, Finance, Legal, …
• Article # 265005
• Published on 23/09/22 at 12:30
©  Liverpool FC
Premier League: Sorare (NFTs/fantasy league), official partner of Liverpool FC from 2022-23

Sorare, a startup specialised in NFTs bearing the image of players, has expanded its partnership with Liverpool FC (Premier League) to become a global partner (third level) from 2022-23, announced the club on 22/09/2022. The two parties had entered into an initial licensing agreement in 2021…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 264993
• Published on 23/09/22 at 11:40
©  D.R.
Exclusive Think Football 2022: "The World Cup, a cultural event for Uber Eats" (Arnaud Gouénard)

"We see the World Cup more as a cultural event than just a football competition. It is a moment during which all French people come together, a very special time in our country: 1998, 2018... the World Cup is a transgenerational moment. Every French person remembers the evening when France became…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Activation, …
• Article # 264927
• Published on 23/09/22 at 11:00