Archives January, 2022

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©  D.R.

Rugby/Six Nations: "CVC have given us a lot of input to improve our product" (John Jeffrey)

"Since our agreement with CVC, there are seven of us around the table, and our shares are equal. They have given us a lot of input to improve our product. You don't see it from the outside, but it's huge. The financial health of the 6 Nations Tournament is good, although it could have been better…
Domain(s): Public Authorities & Regulations
• Category(ies): Investment - Shareholding, Game - pitch, Sponsors - Partners
• Article # 240903
• Published on
©  Eurosport

2022 Australian Open: 385,000 viewers in France for the Nadal - Medvedev final on Eurosport

The final of the 2022 Australian Open men's Grand Slam tennis tournament, won by Spain's Rafael Nadal against Russia's Daniil Medvedev (2-6, 6-7, 6-4, 7-5), drew an average of 385,000 viewers in France, with a peak audience of 718,000, on the pay-TV channel Eurosport 1 on Sunday 30/01/2022…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 240899
• Published on
©  LFP

Lyon-Marseille: abandoned on 21/11/2021, to be replayed behind closed doors on 01/02/2022

The match between Olympique Lyonnais and Olympique de Marseille (Matchday 14 of Ligue 1 Uber Eats), which was interrupted on 21/11/2021 after Marseille's Dimitri Payet was hit in the head by a water bottle thrown from the stands of the Groupama Stadium in the 4th minute of the game, will be…
Domain(s): Clubs
• Category(ies): Authorities, Legal, Stadiums
• Article # 240900
• Published on
©  Socios.com

Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 240196
• Published on
©  D.R.

Premiership Rugby: Exeter Chiefs replace Native American-themed branding with a new logo

Exeter Chiefs (Gallagher Premiership Rugby) are abandoning their logo depicting a Native American chief and have unveiled a new visual identity, according to the club on 27/01/2022. A Celtic warrior will now appear on the emblem of the English club, which will also be retaining its name, from July…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 240867
• Published on
©  RFEF

Spain/RFEF: more than €35m in additional aid to be provided to regional federations until 2025

As part of its 2021-2025 strategic plan, the Real Federacion Espanola de Futbol (RFEF) will allocate more than €35m in additional aid to the regional federations ("Federaciones Autonómicas y Territoriales"), announced the Spanish Federation on 28/01/2022. A specific fund will thus be created in…
Domain(s): Public Authorities & Regulations
• Category(ies): Stadiums, Digital, Finance, …
• Article # 240856
• Published on
©  Telefónica

Tennis: Kia, Nike, Amstel... Rafael Nadal's sponsors celebrate his Grand Slam title record

Rafael Nadal's business partners are celebrating the Spaniard's victory in the final of the 2022 Australian Open against Russia's Daniil Medvedev (2/6, 6/7, 6/4, 6/4, 7/5), the 21st Grand Slam tournament won by the player, an all-time record in the sport, on 30/01/2022. Nadal thus overtakes…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Digital, Marketing - Communication
• Article # 240839
• Published on
©  BF

Business France: a new digital platform to promote the French sports sector internationally

"With the support of the Ministry of Sports and its partners, Business France is setting up French Sport Solutions, a brand new digital platform to promote the sports sector to international decision-makers," announced the French agency dedicated to the internationalisation of the French economy…
Domain(s): Public Authorities & Regulations
• Category(ies): Digital, Employment - training, Marketing - Communication
• Article # 240813
• Published on
©  FIGC

Italy: "The FIGC has financial autonomy independent of its sporting results" (Gabriele Gravina)

A gross operating margin of €10.9m, a net margin of €9.4m, a pre-tax profit of €1.1m and a net profit of €0.3m are the elements of the 2022 provisional budget approved unanimously by the FIGC Federal Council on 26/01/2022. "These figures prove that the Federation has its own organisational…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Finance, Legal, …
• Article # 240820
• Published on
©  Decathlon

adidas/Decathlon: recycled shoes to be transformed into a playing field for women's sports

adidas France and Decathlon are organising a collection of used sports footwear in the French group's 330 stores from 24/01 to 25/02/2022, according to the two companies on 20/01/2022. The aim of this initiative, entitled "Collectives", is to collect 25,000 shoes which will then be recycled in…
Domain(s): Sponsors & Partners
• Category(ies): Game - pitch, Marketing - Communication, Social Responsibility
• Article # 240814
• Published on