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©  FC Inter Milan
FC Inter Milan: a modified logo and shirts flocked in Mandarin to celebrate Chinese New Year

FC Inter Milan have implemented several initiatives to mark Chinese New Year (entry into the Year of the Tiger on 01/02/2022) during the match versus Venezia FC (2-1, Matchday 23 of the Serie A TIM) on Saturday 22/01/2022. Notably, the club changed its logo and saw its players wear special shirts…
Domain(s): Clubs
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 240489
• Published on 26/01/22 at 17:35
©  LaLiga
LaLiga: goal replays to include near real-time statistics thanks to global partner Microsoft (IT)

LaLiga, via its LaLiga Tech subsidiary (see below) and in collaboration with its global partner Microsoft (IT), has added "advanced near real-time goal probability graphics to its broadcasts," announced the Spanish body on 21/01/2022. This new feature was first implemented on Matchday 22 of the…
Domain(s): Public Authorities & Regulations
• Category(ies): Digital, Sponsors - Partners
• Article # 240449
• Published on 26/01/22 at 16:20
©  Airbnb
Beijing 2022: Airbnb (accommodation rentals) offers a $500 travel subsidy for each athlete

Airbnb, a Californian private accommodation rental platform, has activated its partnership with the IOC and the IPC and is relaunching its "Airbnb500" programme for the Beijing 2022 Olympic and Paralympic Winter Games (to be held in China from 04 to 20/02/2022, and then from 04 to 13/03/2022)…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication
• Article # 240461
• Published on 26/01/22 at 15:30
©  DFB
DFB-Pokal: 2022-2026 TV rights awarded to Eleven (in Poland) and Match TV (in Russia)

The pay-TV group Eleven Sports has acquired the broadcasting rights to the DFB-Pokal for Poland for four seasons, i.e. the 2022-2026 cycle, announced the DFB on 26/01/2022. The pay-TV group Eurosport currently holds these rights in Poland for the 2018-2022 cycle. "For the Russian market, the…
Domain(s): Media
• Category(ies): Rights Acquisitions, Authorities, Media
• Article # 240462
• Published on 26/01/22 at 14:40
©  Decathlon
Decathlon: Barbara Martin Coppola appointed as CEO from March 2022

Barbara Martin Coppola, a 45-year-old Franco-Spaniard, has been appointed as CEO of Decathlon, announced the French-based group, specialised in the design, production and distribution of sporting goods, on 24/01/2022. Coppola succeeds Michel Aballea, who has held the position since 2015. The…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Legal, Marketing - Communication
• Article # 240435
• Published on 26/01/22 at 14:00
©  ASM
AS Monaco FC: 22,000 people have acquired nearly all of the 300,000 $ASM Fan Tokens on Socios.com

"Almost all of the 300,000 $ASM Fan Tokens put on sale (on Socios.com) have been snapped up. As a sign of the craze, more than 22,000 people have acquired $ASM Fan Tokens, making AS Monaco FC (Ligue 1 Uber Eats) the second club with the highest number of different holders of its Fan Token,…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication, Merchandising - Licensing
• Article # 240405
• Published on 26/01/22 at 12:30
©  FC Bayern
Germany/stadiums: return of spectators in Bavaria with 25% capacities capped at 10,000 spectators

"The Bavarian (GER) state government today decided to relax spectator restrictions for sporting and cultural events from Thursday 27/01/2022," reported FC Bayern Munich (Bundesliga) on 25/01/2022. Initially, the return of spectators will be limited to 25% of the capacity of each stadium, with a…
Domain(s): Clubs
• Category(ies): Ticketing, Stadiums, Authorities, …
• Article # 240439
• Published on 26/01/22 at 11:40
France/anti-piracy: first decision blocking fraudulent addresses and websites identified by beIN

"As part of the new legislation aimed at combating sports content piracy, beIN Sports France, a pioneer in the fight against the illegal broadcasting of sports content and events, obtained, via the Paris Court of Justice on 20/01/2022, the first court decision requesting the blocking of fraudulent…
Domain(s): Media
• Category(ies): Authorities, Legal, Marketing - Communication, …
• Article # 240400
• Published on 26/01/22 at 11:00
©  Twitter
Cameroon 2021: investigations opened after a stampede left 8 dead in front of a stadium in Yaoundé

Cameroon and the Confederation of African Football (CAF) are each opening an investigation after the stampede that left "eight dead (including a child and two women) and 38 injured, seven of them in a serious condition" according to the Cameroonian government, in front of the south entrance of the…
Domain(s): Public Authorities & Regulations
• Category(ies): Stadiums, Legal, Game - pitch, …
• Article # 240406
• Published on 26/01/22 at 10:20
©  MTG
esports: Savvy Gaming, linked to Saudi fund PIF, acquires ESL Gaming (€927m) and FACEIT

Savvy Gaming Group (SGG), an entity founded and controlled by Saudi Arabia's sovereign wealth fund (Public Investment Fund/PIF), has acquired ESL Gaming, an esports event organiser, from Modern Times Group (MTG), announced the Swedish media group on 24/01/2022. The acquisition values ESL Gaming at…
Domain(s): Sponsors & Partners
• Category(ies): Investment - Shareholding, esport - gaming
• Article # 240378
• Published on 26/01/22 at 09:40