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©  PFC
Paris FC: Lyca Mobile, subsidiary of Lyca Group (shareholder of the club), becomes a major sponsor

Lyca Mobile (or Lycamobile), a telecommunications operator (prepaid SIM cards) belonging to Lyca Group (GBR), has become a major partner of Paris FC (Ligue 2 BKT) from 2021-22, announced the club on 17/01/2022. Lyca Group was founded in the UK in 2006 by Anglo-Sri Lankan businessman Allirajah…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Investment - Shareholding, …
• Article # 239599
• Published on 18/01/22 at 10:20
©  ATP
Netflix: agreement for a behind-the-scenes tennis (ATP, WTA, Grand Slams) documentary series

The streaming platform Netflix is partnering with the ATP Tour, ATP Media, the WTA Tour and the Grand Slam tennis tournaments (Australian Open, Roland-Garros, Wimbledon and the US Open) to produce a documentary series about professional tennis, beginning with the 2022 season, announced the ATP on…
Domain(s): Media
• Category(ies): Authorities, Marketing - Communication, Media
• Article # 239597
• Published on 18/01/22 at 09:40
©  AS Roma
Serie A TIM TV rights: "inadequate" offers in the MENA region, broadcasting on YouTube continues

The bids for the Serie A TIM broadcasting rights in the Middle East and North Africa (MENA) have again been deemed "inadequate" by the Lega Serie A, following a general assembly on 13/01/2022. The Italian League therefore announced that it will continue to broadcast only the league and the Italian…
Domain(s): Media
• Category(ies): Rights Acquisitions, Media
• Article # 239579
• Published on 17/01/22 at 17:35
©  Ernst & Young
England: £3.6bn in tax contributions generated by the Premier League and its clubs in 2019-20 (EY)

The Premier League, its clubs and their players, generated a total tax contribution of £3.6bn (€4.3bn) in 2019-20, including £1.4bn (€1.7bn) in direct contributions from players playing in the English league, according to the UK office of the audit and consultancy firm EY (Ernst & Young), in its…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Clubs, Finance, …
• Article # 239594
• Published on 17/01/22 at 17:00
©  Paris SG
Paris Saint-Germain: launch of a new "Heritage" range via the reissue of 3 shirts from the 1990s

Paris Saint-Germain (Ligue 1 Uber Eats) has been marketing since 11/01/2022 a re-edition of the 1991-92 season shirt as well as those (home and away) of 1992-93, announced the club on 17/01/2022. Each of these three "Commodore" shirts (in reference to the main shirt sponsor at the time), are…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Merchandising - Licensing, Sponsors - Partners
• Article # 239575
• Published on 17/01/22 at 16:20
©  OM
2021-22 Ligue 1 Uber Eats: attendance for Matchday 21 (4,529 spectators on average per game)

Matchday 21 of the 2021-22 Ligue 1 Uber Eats season drew an average of 4,529 spectators per game from Friday 14 to Sunday 16/01/2022. The average fill rate was 14%. These exceptionally low figures can be explained by the 5,000 spectator limit imposed at all Ligue 1 stadiums until and including…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums
• Article # 239554
• Published on 17/01/22 at 15:30
©  WHUFC
Premier League: attendance for Matchday 22 (43,456 spectators per game, two games postponed)

Matchday 22 of the 2021-22 Premier League season drew an average of 43,456 spectators per game, from Friday 14 to Sunday 16/01/2022. The average fill rate was 97.9%. These figures do not take into account either Burnley FC - Leicester City FC, nor Tottenham Hotspur FC - Arsenal FC, two matches…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums
• Article # 239529
• Published on 17/01/22 at 14:40
©  Borussia Dortmund
Bundesliga: Kettler (fitness equipment), premium partner of Borussia Dortmund from 2021-22

Kettler, a German manufacturer of fitness equipment (treadmills, exercise bikes, weights etc.) has become a premium partner (third level) of Borussia Dortmund (Bundesliga), as part of a "far-reaching partnership initially scheduled for one year," announced the club on 14/01/2022. Kettler will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Employment - training, Game - pitch, …
• Article # 239514
• Published on 17/01/22 at 14:00
©  Real Madrid CF
Supercopa de España: 1.14 million viewers in Spain for Athletic Club - Real Madrid (Telefonica)

Athletic Club Bilbao - Real Madrid CF (0-2), final of the 2021-22 Supercopa de España, played at the King Abdullah Stadium (62,000 capacity) in Jeddah (Saudi Arabia), drew an average of 1.142 million viewers on the Spanish pay-TV channel Vamos (Telefonica group), on Sunday 16/01/2022 (kick-off at…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 239530
• Published on 17/01/22 at 12:20
©  Alpine F1 Team
Formula 1: Kappa and K-Way (ITA), official partners of Alpine F1 Team for 3 seasons (2022-2024)

Kappa and K-Way, brands of the Italian clothing retail group BasicNet, have become official partners of the Alpine F1 Team (Formula 1) for three seasons (2022-2024), announced the parent company of the two brands on 14/01/2022. Kappa and K-Way will be official partners, the second level in the…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 239487
• Published on 17/01/22 at 11:40