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©  Ineos
Ineos, owner of OGC Nice, continues its expansion with Eliud Kipchoge and the All Blacks

Ineos has prolonged its commitment to Kenyan athlete Eliud Kipchoge, double Olympic champion in the marathon (Rio 2016 and Tokyo 2020), in his quest for a triple win at the Paris 2024 Olympics, according to the company specialised in the chemical sector, on 12/01/2022. He will work with Dave…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Marketing - Communication
• Article # 239757
• Published on 19/01/22 at 10:20
©  PL
Premier League: a turnover of £3.157bn (+9.5%) and net profit of £138.2m in 2020-21

The Football Association Premier League Limited, the company responsible for organising the Premier League and managing its audiovisual and commercial rights, has posted a turnover of £3.157bn (€3.703bn) for the 2020-21 financial year ending 31/07/2021, an increase of 9.5% compared to 2020…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Clubs, Finance, …
• Article # 239755
• Published on 19/01/22 at 09:40
©  Microsoft
Gaming: Microsoft to acquire Activision Blizzard for $68.7bn (€60.1bn)

Microsoft, an American computer company, is to acquire the video game publisher Activision Blizzard (a company listed on the Nasdaq stock exchange) on 18/01/2022. The acquisition is valued at $68.7bn (€60.1bn) according to Microsoft. This will be the largest amount ever paid for the acquisition of…
Domain(s): Sponsors & Partners
• Category(ies): Investment - Shareholding, Essentials Sponsors & Partners, esport - gaming
• Article # 239738
• Published on 18/01/22 at 17:40
©  Lega Serie A
Lega Serie A: NFT collection celebrating the 2021-22 Supercoppa Frecciarossa launched on Crypto.com

The Lega Serie A has launched an exclusive collection of NFTs via the Hong Kong-based cryptocurrency and NFT platform Crypto.com, to celebrate the 2021-22 Supercoppa Frecciarossa (Italian Super Cup) won by FC Inter Milan versus Juventus FC (2-1 a.e.t) at the Stadio Giuseppe Meazza in Milan (ITA…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Digital, Authorities, …
• Article # 239730
• Published on 18/01/22 at 17:00
©  OM
France/stadiums: Senate votes for abandonment of capacity limits, each case to be assessed locally

The bill "reinforcing health crisis management tools" definitively adopted by the French National Assembly on 16/01/2022 did not retain the amendment voted by the Senate on 11/01/2022 concerning the limited access to sports venues as a result of the Covid-19 pandemic. Adding to the thresholds…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Game - pitch, …
• Article # 239715
• Published on 18/01/22 at 15:30
©  Excel Esports
esports: JD Sports succeeds BT as main partner of British team Excel Esports (LEC) in 2022

JD Sports, a British sporting goods retailer, has become the main partner of Excel Esports (nicknamed "XL") from 2022, announced the British team on 14/01/2022. This is the first esports sponsorship deal for JD Sports, which is currently the sleeve sponsor of Norwich City FC (Premier League)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, esport - gaming
• Article # 239513
• Published on 18/01/22 at 14:40
©  DAZN
DAZN: Shay Segev (co-CEO) becomes sole CEO, Darren Waterman (ex-Amazon) appointed CFO

As of 17/01/2022, Shay Segev will be the sole CEO of DAZN, announced the British group the same day. James Rushton, with whom he has shared the role since June 2021, "will continue with his existing responsibilities overseeing growth in local markets, rights and content," said the OTT…
Domain(s): Media
• Category(ies): Marketing - Communication, Media, Essentials Media
• Article # 239681
• Published on 18/01/22 at 14:00
©  LoL Esports
esports: Red Bull, Warner Music and Secretlab extend as LEC (Riot Games) partners in 2022

Red Bull, an Austrian energy drink brand, Warner Music, an American music label, and Secretlab, a Singaporean gaming chair brand, are extending as official partners of the LEC in 2022, according to LoL Esports, an entity belonging to Riot Games that manages the marketing of its European esports…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Marketing - Communication, …
• Article # 239668
• Published on 18/01/22 at 12:30
©  AS Roma
2021-22 Serie A TIM: attendance for Matchday 22 (4,391 spectators on average per game)

Matchday 22 of the 2021-22 Serie A TIM season drew an average attendance of 4,391 spectators per game from Saturday 15 to Monday 17/01/2022. The average fill rate was 11.6%. These unusually low figures can be explained by the 5,000 spectator limit imposed on all Italian stadiums by the Lega Serie…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Legal, …
• Article # 239678
• Published on 18/01/22 at 11:40
©  Tony.Liu Image
Beijing 2022: competitions to be held behind closed doors from 04 to 20/02/2022

"Given the current grave and complicated situation of the Covid-19 pandemic and to ensure the safety of all participants and spectators, it was decided that tickets (for the Beijing 2022 Winter Olympics, from 04 to 20/02/2022) should not be sold anymore but be part of an adapted program that will…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Legal, Stadiums
• Article # 239649
• Published on 18/01/22 at 11:00