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©  CIO
IOC: Zeynep Gencaga Dechelotte appointed esports associate director

Zeynep Gencaga Dechelotte has been appointed esports associate director at the International Olympic Committee (IOC) and will begin her role "in November 2024," announced the IOC on 11/12/2024. Dechelotte is a member of the IOC's Esport Commission, chaired by Frenchman David Lappartient. "In…
Domain(s): Public Authorities & Regulations
• Category(ies): Authorities, International authorities, Governance, …
• Article # 347926
• Published on 13/12/24 at 10:40
©  UEFA
UEFA: Lidl (supermarkets) 14th official partner of UEFA Women's Euro 2025

Lidl, a German supermarket chain belonging to the Schwarz Group, has extended its partnership with UEFA to become an official sponsor of UEFA Women's Euro 2025, announced the European confederation on 12/12/2024. • The brand is also the "official fresh fruit partner" of the Europa League and…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication
• Article # 347921
• Published on 13/12/24 at 10:00
©  LOSC Lille
esports: Team Vitality & LOSC Lille renew their partnership on EA SPORTS FC in 2025

LOSC Lille (Ligue 1 McDonald's) have renewed their partnership with Team Vitality, a French esports organisation, for the third consecutive season, "for another promising season around an ultra-competitive team on the EA Sports FC 25 game (EA Sports)," announced the club on 12/12/2024. As in 2024…
Domain(s): Clubs
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 347889
• Published on 13/12/24 at 09:20
©  UEC
Match Calendar: "National leagues, must remain the cornerstone of European football" (UEC)

"At the UEC, we believe that European football's core strength lies in its national leagues, which must remain the cornerstone of the sport. Domestic competitions are the primary stage where clubs of all sizes and their players compete, develop, and thrive. Reducing their prominence to prioritise…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Clubs, International authorities, Game - pitch, …
• Article # 347916
• Published on 13/12/24 at 08:40
©  Nike
United States: Nike extends its contract with the NFL for 10 more seasons (2029-2038)

Nike Inc. will continue as the National Football League's exclusive apparel provider for an additional 10 seasons (2029-2038), announced the two parties on 11/12/2024. As part of the partnership, which began in 2012, the Beaverton, Oregon-based company will continue to be the exclusive provider…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, International authorities, Professional leagues, …
• Article # 347884
• Published on 12/12/24 at 17:00
©  Detroit Lions / X
NFL: a record audience (17.29 million) for "Thursday Night Football" on Prime Video in the USA

Detroit Lions - Green Bay Packers (34-31), the Thursday Night Football (TNF) game on Week 14 of the NFL 2024 regular season, drew an average of 17.29 million viewers on the Amazon Prime Video platform in the United States on Thursday 05/12/2024 (kick-off at 20:15 ET), according to data from…
Domain(s): Media
• Category(ies): Professional leagues, Media, Media Audiences, …
• Article # 347854
• Published on 12/12/24 at 16:50
©  Premier League
Premier League: Brighton sanctioned after registering a young player from another club's academy

Brighton & Hove Albion FC (Premier League) have been banned for six months (from 28/10/2024, plus one year suspended) from recruiting any player from the academy of another Premier League or EFL club and fined £20,000 (€24,200) as part of a sanction agreement signed with the English league…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Clubs, Professional leagues, Judicial, …
• Article # 347856
• Published on 12/12/24 at 16:30
©  Paris Saint-Germain
Paris Saint-Germain: American Express (financial services) extends its partnership (2024-2027)

American Express France, the French subsidiary of the American financial services company, has extended its partnership with Paris Saint-Germain (Ligue 1 McDonald's) for a further three seasons (2024-2027), announced the club on 12/12/2024. The American company is also extending its agreement…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 347843
• Published on 12/12/24 at 16:00
©  Ligue de Football Professionnel
LFP: "Trophée des Champions Visit Qatar" to be held at the Stade 974 in Doha (QAT) on 05/01/2025

"The 30th edition of the Trophée des Champions will take place on Sunday 05/01/2025 (19:30 local time, 17:30 CET) in Doha (QAT), and will benefit for the first time from a title partner, Visit Qatar, the national body in charge of developing and promoting tourism in Qatar," announced the Ligue de…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Clubs, Professional leagues, Sponsors - Partners, …
• Article # 347839
• Published on 12/12/24 at 15:20
©  UEFA
UEFA: Swissquote (online banking, SUI) & its Yuh app, national partners of UEFA Women's Euro 2025

Swiss online bank Swissquote and its subsidiary Yuh, a financial services application, have become national partners (2nd level) of UEFA Women's Euro 2025, announced UEFA on 12/12/2024. • As part of the agreement, the two brands will benefit from visibility on promotional areas, LED signage…
Domain(s): Sponsors & Partners
• Category(ies): International authorities, Sponsors - Partners, Marketing - Communication
• Article # 347817
• Published on 12/12/24 at 14:30