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©  TikTok
United States: TikTok (social network, CHN) extends its partnership with MLS

The social network TikTok (owned by the Chinese group ByteDance) has extended its partnership with Major League Soccer as part of a new "multi-year" deal, announced MLS on 17/04/2025. TikTok has been a partner of the North American football league since March 2023. "This renewed collaboration…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): International authorities, Professional leagues, Media, …
• Article # 395589
• Published on 18/04/25 at 09:20
©  FFF
FFF: France's three 2026 World Cup qualifiers at the end of 2025 to be held at the Parc des Princes

The French men's national team's next three 2026 World Cup qualifying matches (scheduled for September to November 2025) will take place at the Parc des Princes (Paris, FRA), announced Philippe Diallo, president of the Fédération Française de Football, at a press briefing following the FFF…
Domain(s): Public Authorities & Regulations
• Category(ies): Essentials Public Authorities & Regulations, Clubs, Federations, …
• Article # 395577
• Published on 18/04/25 at 08:50
©  D.R.
Red Star FC: partnership with the Palais de la Porte Dorée for the "Banlieues chéries" exhibition

The players of Red Star FC (Ligue 2 BKT) will wear a shirt bearing the name of the "Banlieues chéries" (beloved suburbs) exhibition, presented at the Palais de la Porte Dorée (Paris 12th arrondissement), during their match versus Clermont Foot 63 at the Stade Bauer (Saint-Ouen) on 25/04/2025…
Domain(s): Clubs
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 395533
• Published on 17/04/25 at 16:25
©  URC
UK & Ireland: Premier Sports extends TV rights to the BKT United Rugby Championship until 2029

The pay-TV and free-to-air group Premier Sports has extended its rights to broadcast the entire BKT United Rugby Championship in the UK and Ireland for the 2025-2029 cycle (four seasons), announced the URC on 17/04/2025. Premier Sports, which has been a partner of the URC for "over 10 years"…
Domain(s): Media
• Category(ies): Professional leagues, Media, Rights Acquisitions
• Article # 395522
• Published on 17/04/25 at 15:40
©  NBA France / X
2024-25 NBA: Victor Wembanyama, 4th most followed player on social media with 1.47 billion views

France's Victor Wembanyama (San Antonio Spurs) is the fourth most followed player on NBA social media during the 2024-25 regular season, with 1.47 billion views, according to the North American league on 14/04/2025. American LeBron James (Los Angeles Lakers) tops the chart with 3.23 billion…
Domain(s): Media
• Category(ies): International authorities, Professional leagues, Media, …
• Article # 395482
• Published on 17/04/25 at 14:30
Digital: WSC Sports (AI) acquires Engines 365 (fan engagement) from Infront

WSC Sports has acquired Engines 365, an entity dedicated to fan engagement and managed by Infront Labs (branch of the Swiss agency dedicated to innovation), from Infront, announced the Israeli company specialised in technology and artificial intelligence (AI) in sports on 16/04/2025. "WSC…
Domain(s): Media
• Category(ies): Agencies, Media, Digital, …
• Article # 395477
• Published on 17/04/25 at 13:40
©  FIFA
FIFA: over 1 million people registered on the volunteer platform launched in December 2020

The FIFA volunteer platform, launched in December 2020, has passed the one million mark, announced the International Federation on 16/04/2025. Since the creation of this platform, which is open to anyone over the age of 18, more than two million hours have been devoted by volunteers to 21…
Domain(s): Public Authorities & Regulations
• Category(ies): International authorities, Employment - training, Marketing - Communication, …
• Article # 395474
• Published on 17/04/25 at 13:00
©  Paris Saint-Germain
Paris Saint-Germain: Visit Rwanda to continue as a premium partner (2025-2028; €15m per season)

The Rwanda Development Board, the agency in charge of international investments in the African country, has extended its partnership with Paris Saint-Germain (Ligue 1 McDonald's) as a premium partner (2nd level) for a further three seasons, i.e. over the 2025-2028 cycle, announced the club on…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 395469
• Published on 17/04/25 at 11:30
©  UEFA Champions League / X
2024-25 Champions League: 1.94 million viewers for Real Madrid - Arsenal on Canal+ in France

Real Madrid CF (LALIGA EA Sports) - Arsenal FC (Premier League), the second leg of their 2024-25 Champions League quarter-final (1-2, 1-5 on aggregate), drew an average of 1.94 million viewers on the pay-TV channel Canal+ in France on Wednesday 16/04/2025 (kick-off at 21:00 CET), according to the…
Domain(s): Media
• Category(ies): Media, Rights Acquisitions, Media Audiences, …
• Article # 395443
• Published on 17/04/25 at 10:40
©  D.R.
Equipment suppliers: a record turnover of €223.6m for Macron (ITA) in 2024 (+13.7% vs 2023)

The Italian equipment manufacturer Macron posted a record turnover of €223.6m for the 2024 financial year (01/01 to 31/12/2024), up 13.7% compared to 2023 (€196.6m), a slower increase than between 2022 and 2023 (+15.7%), announced the Bologna-based group on 14/04/2025. EBITDA stood at €45.1m, up…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sponsors - Partners, Finance, …
• Article # 395436
• Published on 17/04/25 at 10:00