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©  DFB
Germany/DFB: a record 4 million spectators in the 3.Liga in 2024-25 after 35 matchdays (out of 38)

For the first time since its creation in 2008, the 3.Liga will reach the four-million mark in terms of cumulative spectator attendance over a single season in the 2024-25 season, according to the Deutscher Fussball Bund on 28/04/2025. At the end of Matchday 35 (of 38) in Germany's third tier…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Clubs, Federations, Professional leagues, …
• Article # 396887
• Published on 02/05/25 at 09:40
©  ITF / C. Dubreuil
ITF: Davis Cup & Billie Jean King Cup TV rights agreement with Sportfive extended

The International Tennis Federation has extended its partnership with Sportfive, which will continue to market the media rights to the Davis Cup and Billie Jean King Cup for the CIS and APAC regions (excluding China and Australia) under a new long-term agreement, announced the marketing agency on…
Domain(s): Media
• Category(ies): Agencies, Authorities, Media, …
• Article # 396884
• Published on 02/05/25 at 08:40
©  BBC
England: David Kogan named "preferred candidate" to chair independent football regulator

The UK government, through the Secretary of State for Culture, Media and Sport Lisa Nandy, has chosen David Kogan as the "preferred candidate" to chair the future independent football regulator, announced the Lisa Nandy on 25/04/2025. David Kogan is now due to be heard by MPs on Parliament's House…
Domain(s): Public Authorities & Regulations
• Category(ies): Essentials Public Authorities & Regulations, Government, Media, …
• Article # 396914
• Published on 30/04/25 at 17:00
©  Club Atlético de Madrid
Club Atlético de Madrid: Visit Rwanda (tourism), back shirt sponsor for 3 seasons (2025-2028)

Rwanda Development Board, the government agency in charge of the country's international investments, has become an official partner (2nd level) of Club Atlético de Madrid (LALIGA EA Sports) until 2027-28, announced the club on 30/04/2025. This is the club's first sponsorship contract with an…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, International development, …
• Article # 396893
• Published on 30/04/25 at 16:35
©  LaLiga
Spain/LALIGA EA Sports: free-to-air rights (2025-2027 cycle) not awarded after the 1st bidding phase

The lot for the free-to-air broadcasting rights to one game per LALIGA EA Sports matchday in Spain over the 2025-2027 cycle (two seasons) was not awarded at the end of the first marketing phase, according to the Spanish league on 29/04/2025. A second round of bidding has therefore been initiated…
Domain(s): Public Authorities & Regulations, Media
• Category(ies): Authorities, Professional leagues, Media, …
• Article # 396890
• Published on 30/04/25 at 16:00
©  LFP
France/Ligue 1 TV rights: DAZN-LFP agreement to end contract at the end of 2024-25 (press)

The Ligue de Football Professionnel and the OTT platform DAZN have reached an agreement for the early termination, at the end of the 2024-25 season, of their contract to broadcast the Ligue 1 McDonald's in France, according to the French sports daily L'Équipe on 30/04/2025. DAZN acquired, at…
Domain(s): Public Authorities & Regulations, Media
• Category(ies): Essentials Public Authorities & Regulations, Essentials Media, Authorities, …
• Article # 396879
• Published on 30/04/25 at 15:20
©  D.R.
Red Bull: creation of a €200m investment fund dedicated to tech, sporting & sustainable start-ups

Red Bull has launched "Red Bull Ventures", an investment fund, which will invest in technological, sporting and sustainable start-ups, according to the Austrian group specialised in energy drinks on the website dedicated to this venture capital fund to be deployed in April 2025. Red Bull…
Domain(s): Sponsors & Partners
• Category(ies): Sponsors - Partners, Investment - Shareholding
• Article # 396850
• Published on 30/04/25 at 14:30
©  UEFA Champions League / X
2024-25 Champions League: a season-record 2.74 million viewers for Arsenal - PSG on Canal+ Foot

Arsenal FC (Premier League) - Paris Saint-Germain (Ligue 1 McDonald's), the first leg of their 2024-25 Champions League semi-final (0-1), drew an average of 2.74 million viewers, with a peak of 3.1 million on the pay-TV channel Canal+ Foot in France on Tuesday 29/04/2025 (kick-off at 21:00 CET)…
Domain(s): Media
• Category(ies): Essentials Media, Media, Rights Acquisitions, …
• Article # 396843
• Published on 30/04/25 at 13:40
©  Sportfive
Sportfive: creation of the Global Athlete Media House dedicated to athletes' media strategies

Sportfive has created the Global Athlete Media House division to deliver "tailored strategies and cross-channel content that supports athletes in building long-term personal brands," announced the marketing agency on 29/04/2025. The new division will focus on "four key pillars: • Social media…
Domain(s): Media
• Category(ies): Agencies, Media, Digital, …
• Article # 396840
• Published on 30/04/25 at 13:00
©  SV Werder Bremen
SV Werder Bremen: a €20m bond issued for the 2025-2030 cycle

The management of SV Werder Bremen GmbH & Co KG, the trading company of Werder Bremen (Bundesliga), has issued a €20m corporate bond for the 2025-2030 cycle, announced the club on 29/04/2025. The initiative, which has been approved by the supervisory board, is "aimed at private and…
Domain(s): Clubs
• Category(ies): Clubs, Finance, Investment - Shareholding, …
• Article # 396837
• Published on 30/04/25 at 11:30