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©  LTA
Tennis: HSBC (bank) title sponsor of the men's & women's Queen's Club (GBR) tournaments from 2025

HSBC, the British bank, has become the title sponsor of the now-named "HSBC Championships", the ATP 500 and WTA 500 grass-court tournaments held at the Queen's Club in London and Edgbaston Priory Club in Birmingham (GBR), from their 2025 edition until 2028 (four years), announced the Lawn Tennis…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Sponsors - Partners, Rights Acquisitions, …
• Article # 385241
• Published on 24/01/25 at 14:30
©  Puma
Puma: sales of €8.817bn (+2.5%) & a net profit of €282m (-7.5%) in 2024

Puma has reported record sales of €8.817bn for the 2024 financial year (ending 31/12/2024), up 2.5% on 2023 (€8.601bn), announced the German equipment manufacturer as it presented its "unaudited preliminary results" for 2024, on 22/01/2025. These figures are subject to adjustment between now and…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Sporting Goods & Brands, Finance
• Article # 385221
• Published on 24/01/25 at 13:40
©  Manchester City FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 385220
• Published on 24/01/25 at 13:00
©  LNB / Capa Pictures / M. Etchegoyen
NBA: "We're at a turning point in European basketball with the NBA Europe project" (P. Ausseur, LNB)

"We are at a turning point in European basketball. We need the power of the NBA, which can be a tremendous accelerator, but this will only be possible under two conditions. Firstly, we must not fragment European basketball any more than it already is. Secondly, I expect the NBA to work with the…
Domain(s): Public Authorities & Regulations
• Category(ies): Essentials Public Authorities & Regulations, Federations, International authorities, …
• Article # 385198
• Published on 24/01/25 at 11:30
©  NBA France / X
NBA Paris Games 2025: 698,000 viewers for the first Indiana Pacers-San Antonio Spurs game on Canal+

Indiana Pacers - San Antonio Spurs (110-140), the first game of the NBA Paris Games 2025 Presented by Tissot held at the Accor Arena (Paris, 12th arrondissement), drew an average of 698,000 viewers on the French pay-TV channel Canal+ (free-to-air broadcast) on Thursday 23/01/2025 (game start at…
Domain(s): Media
• Category(ies): International authorities, Media, Media Audiences, …
• Article # 385194
• Published on 24/01/25 at 10:40
©  Eintracht Frankfurt / X
2024-25 Europa League: 2.2 million viewers for Eintracht Frankfurt-Ferencvaros FC on RTL in Germany

Eintracht Frankfurt (Bundesliga) - Ferencvaros FC (Hungarian 1st division) (2-0), on Matchday 7 of the 2024-25 Europa League, drew an average of 2.24 million viewers in the first half and 2.27 million in the second half on the free-to-air private TV channel RTL (RTL Deutschland) in Germany on…
Domain(s): Media
• Category(ies): Clubs, Media, Rights Acquisitions, …
• Article # 385186
• Published on 24/01/25 at 10:00
©  DFB
Germany/DFB: record average revenues of €16.2m for the 18 first teams in the 3.Liga in 2023-24

The 18 clubs whose first teams competed in the 3.Liga in 2023-24 recorded total revenues of €291.61m (+24%), a record average of €16.2m, according to the Deutscher Fussball Bund, the league's governing body, in its annual report dedicated to the 2023-24 financial year, published on…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Clubs, …
• Article # 385180
• Published on 24/01/25 at 09:25
©  Tissot x NBA, WNBA & G League
NBA: Tissot extends as official timekeeper for a further 10 seasons (2025-2035)

Tissot, a Swiss watchmaker, has extendied its partnership with the National Basketball Association for "at least" 10 additional seasons (2025-2035), announced the two parties during a press conference held at the Accor Arena (Paris, 12th arrondissement) on the occasion of the NBA Paris Games 2025…
Domain(s): Sponsors & Partners
• Category(ies): Professional leagues, Sponsors - Partners, Rights Acquisitions, …
• Article # 385137
• Published on 24/01/25 at 08:40
©  D.R.
Premier League: Nike extends as equipment supplier of Brighton & Hove Albion until 2029-30

Nike has extended as the equipment supplier of Brighton & Hove Albion FC (Premier League) until 2029-30, announced the club on 23/01/2025. The American brand will continue to benefit from the status of "technical supplier", the second level in the English club's sponsorship hierarchy. Nike has…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sporting Goods & Brands, …
• Article # 385114
• Published on 23/01/25 at 16:45
©  FC Inter Milan
Serie A Enilive: Zain KSA (telecoms), FC Inter Milan's first partner in Saudi Arabia

Zain KSA, "a leading provider of innovative technology (telecommunications and digital services) in Saudi Arabia", has become the first partner of FC Inter Milan (Serie A Enilive) in the country, announced the club on 23/01/2025. The Saudi Arabian company has the status of regional partner, the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, International development, …
• Article # 385077
• Published on 23/01/25 at 15:20