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©  UEFA
UEFA: 3rd "Champions Innovate" programme, in partnership with the Hungarian Football Federation

UEFA has launched the third edition of its "Champions Innovate" programme, in partnership with the Hungarian Football Federation (MLSZ), to "ensure a lasting and positive impact" for the benefit of Budapest, host city of the 2025-26 Champions League final on 30/10/2025. Piloted by the UEFA…
Domain(s): Public Authorities & Regulations
• Category(ies): Federations, International authorities, Digital, …
• Article # 417694
• Published on 31/10/25 at 16:30
©  Trimble, partenaire global du Liverpool FC
Premier League: Trimble (technology) global partner of Liverpool FC from 2025-26

Trimble, an American software and technology services provider, has become a global partner of Liverpool FC (Premier League) under a "multi-year" agreement from the 2025-26 season, announced the club on 31/10/2025. As part of the deal, the group will be involved in the design and development of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Digital, …
• Article # 417684
• Published on 31/10/25 at 16:00
©  Valencia CF
Deal Tracker: Valencia CF, AC Milan, FC Lorient, Levante UD... the latest sponsorship deals in football

• Online casino operator SureWin becomes a regional partner (5th level) of AC Milan (Serie A Enilive) in Asia from 2025-26. • Czech car manufacturer Škoda has extended as a premium partner and shorts sponsor of Valencia CF (LALIGA EA Sports) for two seasons (2025-2027). • Asgard, a premium gym…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 417641
• Published on 31/10/25 at 15:30
©  FC Inter Milan
2025-26 Serie A Enilive: Matchday 9 attendance (31,241 spectators on average per game)

Matchday 9 of the 2025-26 Serie A Enilive season drew an average of 31,241 spectators per game from Tuesday 28 to Thursday 30/10/2025. The average stadium fill rate was 88.9%. FC Inter Milan - ACF Fiorentina (3-0), on Wednesday 29/10 (kick-off at 20:45 CET), was the match that posted the…
Domain(s): Clubs
• Category(ies): Clubs, Professional leagues, Ticketing, …
• Article # 417635
• Published on 31/10/25 at 15:00
©  adidas
adidas: financial forecast for 2025 revised upwards after posting revenues up 14% in 9 months

adidas AG posted revenues of €18.7bn for the first three quarters of 2025 (01/01 to 30/09/2025), up 6% in euros (2024: €17.7bn) and up 14% "on a currency-neutral basis", which had "an unfavorable translation impact," announced the German group on 29/10/2025. The adidas brand posted double-digit…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Sponsors - Partners, Finance, …
• Article # 417660
• Published on 31/10/25 at 14:30
©  World Athletics
World Athletics: corporate theft of "over €1.5m over a period of several years" discovered

"Earlier this year World Athletics uncovered the systematic theft of money from the organisation by two employees and a contracted consultant. While one of the employees left the organisation before their theft was discovered, another employee and a consultant had their contracts terminated…
Domain(s): Public Authorities & Regulations
• Category(ies): Federations, Employment - training, Finance, …
• Article # 417624
• Published on 31/10/25 at 13:50
©  LFP
2025-26 Ligue 1 McDonald's: an average of 807,000 viewers on Ligue 1+ for the multiplexes on 29/10

The two multiplexes on Matchday 10 of the 2025-26 Ligue 1 McDonald's (four games at 19:00, then four more at 21.05 CET) drew an average of 807,000 viewers on the Ligue 1+ platform on Wednesday 29/10, according to data from the audience measurement institute Médiamétrie communicated by the Ligue de…
Domain(s): Media
• Category(ies): Professional leagues, Media, Media Audiences, …
• Article # 417593
• Published on 31/10/25 at 13:10
©  VfB Stuttgart
VfB Stuttgart: brand management & events activities merged into a new department

VfB Stuttgart (Bundesliga) is consolidating its brand management, events and customer experience activities into a new dedicated department, announced the club on 30/10/2025. The department will be headed by Afram Kakur, who has been head of brand since March 2023. Afram Kakur previously worked…
Domain(s): Clubs
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 417610
• Published on 31/10/25 at 12:30
©  Real Madrid FC
LALIGA EA Sports: a record 1.13 million viewers for El Clásico on ESPN in the USA

El Clásico between Real Madrid CF and FC Barcelona (2-1) on Matchday 10 of the 2025-26 LALIGA EA Sports season drew an average of 1.13 million viewers, with a peak of 1.42 million in the United States on the pay-TV channel ESPN2 (in English), ESPN Deportes (in Spanish) and the streaming platform…
Domain(s): Media
• Category(ies): Clubs, Professional leagues, Media, …
• Article # 417596
• Published on 31/10/25 at 11:30
©  D.R.
Sevilla FC: departure of managing director José González-Dans, one year after his arrival

"Sevilla FC (LALIGA EA Sports) and José González-Dans, until now the club's managing director, have ended their working relationship," announced the Spanish club on 30/10/2025. José González-Dans had become managing director of Sevilla FC and joined its board of directors on 28/10/2024. The…
Domain(s): Clubs
• Category(ies): Clubs, Governance, Spain
• Article # 417605
• Published on 31/10/25 at 10:40