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©  Olympique Lyonnais
Ligue 1 McDonald's: Ebury (fintech) official partner of Olympique Lyonnais for the 2025-26 season

Ebury, a UK fintech offering financial solutions for businesses, has become an official partner (3rd level) of Olympique Lyonnais (Ligue 1 McDonald's) for the 2025-26 season, announced the club on 28/10/2025. "This agreement includes a comprehensive brand display on the LED signage during OL…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 417095
• Published on 28/10/25 at 14:30
©  FC Barcelone
European Top 5: LALIGA EA Sports' home-grown players have the highest market value (€1.46bn) in 2025

LALIGA EA Sports is the European Top 5 league whose home-grown players are worth the most in 2025-26, announced LALIGA during the presentation of "an analysis of the economic and sporting value of its clubs' youth academies and home-grown players in recent years" on 27/10/2025. As a result, the…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Essentials Clubs, Essentials Public Authorities & Regulations, Clubs, …
• Article # 417089
• Published on 28/10/25 at 13:40
©  D.R.
World Athletics: partnership with Technogym to launch the first World Treadmill Championship

Technogym, an Italian supplier of fitness equipment present in 50,000 centres in 120 countries, has become a partner of World Athletics to support the launch of "RUN X", the first edition of the "World Treadmill Championship" - a virtual running competition contested indoors, on a treadmill…
Domain(s): Sponsors & Partners
• Category(ies): Federations, Authorities, Sponsors - Partners, …
• Article # 417060
• Published on 28/10/25 at 13:00
©  PSG
Paris Saint-Germain: launch of a new version of the MyParis loyalty programme (Playzone, MyFamily, etc.)

Paris Saint-Germain (Ligue 1 McDonald's) has launched a new version of its MyParis loyalty programme to offer its members "more playful, interactive, and connected experiences than ever before," announced the club on 27/10/2025. The overhaul of the programme created in 2016 will begin with a…
Domain(s): Clubs
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 417055
• Published on 28/10/25 at 11:30
©  Puma
Puma: Maria Valdes appointed chief brand officer & brand marketing division reorganised

Maria Valdes has been appointed chief brand officer at Puma with immediate effect from 27/10/2025. This announcement comes as the German sports equipment manufacturer is reorganising its brand marketing division, with the creation of a structure including product creation, innovation, marketing…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Sponsors - Partners, Marketing - Communication
• Article # 417049
• Published on 28/10/25 at 10:40
©  FIFA
FIFA World Cup 2026: exclusive tickets for residents of host countries after the second draw

One million tickets for the 2026 World Cup are being made available as part of the "early ticket draw," announced FIFA during the opening of this second sales phase on 27/10/2025. Fans can register for this draw, the second after the "Visa Presale Draw", on the world body's dedicated platform…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Marketing - Communication, Stadiums, …
• Article # 417023
• Published on 28/10/25 at 10:00
©  D.R.
EBU: "One of the challenges is finding the right balance between exclusivity & reach" (A. Fikentscher)

"One of the main challenges is finding the right balance between exclusivity and reach. Eurovision Sport helps us address this by allowing us to experiment. We ask: how much exclusivity is needed? What can be shared or complemented through partnerships? Broader reach supports sponsorship…
Domain(s): Public Authorities & Regulations, Media
• Category(ies): Essentials Public Authorities & Regulations, Essentials Media, Federations, …
• Article # 417016
• Published on 28/10/25 at 09:20
©  RMCF
2025-26 LALIGA EA Sports: Matchday 10 attendance (34,662 spectators on average per game)

Matchday 10 of the 2025-26 LALIGA EA Sports season drew an average of 34,662 spectators per game from Friday 24 to Monday 27/10/2025. The average stadium fill rate was 83.8%. Real Madrid CF - FC Barcelona (2-1) on Sunday 26/10 (kick-off at 16:15 CET) was the match that posted the highest…
Domain(s): Clubs
• Category(ies): Clubs, Professional leagues, Ticketing, …
• Article # 417014
• Published on 28/10/25 at 08:40
©  FC Bayern Munich
Bundesliga: CRC Sports becomes FC Bayern Munich's merchandising partner in Thailand from 2025-26

CRC Sports, a multi-sports retail network in Southeast Asia, operating under Central Retail Corporation Public Company Limited, has become the "merchandising partner" of FC Bayern Munich (Bundesliga) in Thailand from 2025-26, announced the club on 26/10/2026. As part of the launch of the…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 416984
• Published on 27/10/25 at 17:10
©  AC Milan
2025-26 Serie A Enilive: Matchday 8 attendance (31,805 spectators on average per game)

Matchday 8 of the 2025-26 Serie A Enilive season drew an average of 31,805 spectators per game from Friday 24 to Sunday 26/10/2025. The average stadium fill rate was 84.5%. AC Milan - Pisa SC (2-2), the opening game of the matchday (kick-off at 20:45 CET), was the match that posted the best…
Domain(s): Clubs
• Category(ies): Clubs, Professional leagues, Ticketing, …
• Article # 416993
• Published on 27/10/25 at 16:55