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©  Ligue 1 McDonald's / X
2025-26 Ligue 1 McDonald's: 1.1 million viewers for PSG-OM on Ligue 1+, 2nd best audience of the season

Paris Saint-Germain - Olympique de Marseille (5-0), on Matchday 21 of the 2025-26 Ligue 1 McDonald's, drew an average of 1.1 million viewers with a peak of 1.4 million on the Ligue 1+ platform in France on Sunday 08/02/2026 (kick-off at 20:45 CET), according to data from the audience measurement…
Domain(s): Media
• Category(ies): Essentials Media, Professional leagues, Media, …
• Article # 429838
• Published on 10/02/26 at 12:00
©  Club Atlético de Madrid
2025-26 LALIGA EA Sports: Matchday 23 attendance (35,064 spectators on average per game)

Matchday 23 of the 2025-26 LALIGA EA Sports season drew an average of 35,064 spectators per game, from Friday 06 to Monday 09/02/2026. The average stadium fill rate was 84.8%. Club Atlético de Madrid - Real Betis Balompié (0-1), on Sunday 08/02 (kick-off at 18:30 CET), was the match that posted…
Domain(s): Clubs
• Category(ies): Clubs, Professional leagues, Ticketing, …
• Article # 429829
• Published on 10/02/26 at 11:00
©  UEFA
2025-26 Women's Champions League: a 164% increase in live viewership for the league phase

The league phase of the 2025-26 UEFA Women's Champions League (six matchdays) has recorded, in its first year under this format, a 164% increase in live viewership compared to the 2024-25 group stage (also six matchdays), announced UC3 and EFC on 09/02/2026. The competition is broadcast in 207…
Domain(s): Media
• Category(ies): Essentials Media, Media, Media Audiences
• Article # 429797
• Published on 10/02/26 at 10:00
©  WRU
Wales: Principality retains naming rights to Cardiff’s Principality Stadium for 2027-2030

Principality Building Society, a Welsh mutual building company, has extended its naming rights agreement to Principality Stadium (74,500 capacity) in Cardiff (Wales) for a further four years (2027-2030), announced the WRU (Welsh Rugby Union), the operator of the stadium, on 02/02/2026. The…
Domain(s): Sponsors & Partners
• Category(ies): Federations, Sponsors - Partners, Rights Acquisitions, …
• Article # 429756
• Published on 10/02/26 at 09:00
©  FIFA
FIFA/2026 World Cup: 100,000 balls to be distributed to residents of 500 United States cities

FIFA will distribute 100,000 balls to residents of 500 cities across the United States in order to "build excitement across the USA ahead of the 2026 World Cup," announced the international body on 06/02/2026, during the participation of its president Gianni Infantino in the winter meeting of the…
Domain(s): Public Authorities & Regulations
• Category(ies): Local authorities, International authorities, Marketing - Communication, …
• Article # 429791
• Published on 09/02/26 at 18:00
©  Manchester United FC
2025-26 Premier League: Matchday 25 attendance (41,438 spectators on average per game)

Matchday 25 of the 2025-26 Premier League season drew an average of 41,438 spectators per game, from Friday 06 to Sunday 08/02/2026. The average stadium fill rate was 98%. Manchester United FC - Tottenham Hotspur FC (2-0), on Saturday 07/02 (kick-off at 13:30 CET), was the match that posted the…
Domain(s): Clubs
• Category(ies): Clubs, Professional leagues, Ticketing, …
• Article # 429743
• Published on 09/02/26 at 17:00
©  Acronis
Premier League: Acronis (cyber security) extends its partnership with Manchester City FC

Acronis, a Swiss-Singapore company specialised in IT storage and data protection, has extended as ”official cyber protection partner” of Manchester City FC (Premier League), announced the club on 07/02/2026. Acronis has the status of global partner, the first level in the club's sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 429712
• Published on 09/02/26 at 16:00
©  The Olympic Games / X
Milano Cortina 2026/opening ceremony: 9.2 million viewers in Italy, 5.2 M in Germany, 21 M in the USA

The opening ceremony of the Milano Cortina 2026 Olympic Games drew an average of 9.27 million viewers on the public-TV channel Rai 1 on Friday 06/02/2026 (from 20:00 CET) in Italy, according to data from the audience measurement institute Auditel. This figure represented an audience share of…
Domain(s): Media
• Category(ies): Media
• Article # 429708
• Published on 09/02/26 at 15:00
©  FC Bayern Munich
Bundesliga: Viessmann (heating systems) extends as a platinum partner of Bayern Munich until 2028-29

Viessmann Climate Solutions, a German manufacturer of heating, cooling and industrial systems, "has agreed an early extension" as ”climate partner” of FC Bayern Munich (Bundesliga) for a further three seasons (i.e. until 2028-29), announced the club on 09/02/2026. The German group benefits from…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 429704
• Published on 09/02/26 at 14:00
©  Paris Saint-Germain
2025-26 Ligue 1 McDonald's: Matchday 21 attendance (24,622 spectators on average per game)

Matchday 21 of the 2025-26 Ligue 1 McDonald's season drew an average of 24,622 spectators per game, from Friday 06 to Sunday 08/02/2026. The average stadium fill rate was 87.6%. Paris Saint-Germain - Olympique de Marseille (5-0), the last game of the matchday (kick-off at 20:45 CET), was the…
Domain(s): Clubs
• Category(ies): Clubs, Professional leagues, Ticketing, …
• Article # 429696
• Published on 09/02/26 at 13:00