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©  DFL
UEFA/Youth League: record attendance of 50,000 spectators for FC Cologne - Inter Milan in the Round of 32

The 2025-26 Youth League Round of 32 match between 1. FC Köln (Bundesliga) and FC Inter Milan (Serie A Enilive) (1-3) was held in front of a sell-out RheinEnergie Stadion (50,000 capacity) on Wednesday 04/02/2026 (kick-off at 18:00 CET). This is a new attendance record for the competition. The…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Essentials Clubs, Clubs, International authorities, …
• Article # 429309
• Published on 05/02/26 at 12:05
©  Club Atlético de Madrid
Club Atlético de Madrid: launch of the marketing and creative agency ”Mr. Red”

Club Atlético de Madrid (LALIGA EA Sports) has launched ”Mr. Red,” its marketing and creative agency "designed to provide solutions both internally and externally," announced the club on 04/02/2026. "This model breaks with the traditional approach of external agencies, placing in-house creative…
Domain(s): Clubs
• Category(ies): Essentials Clubs, Clubs, Sponsors - Partners, …
• Article # 429283
• Published on 05/02/26 at 11:00
©  TSG Hoffenheim
TSG 1899 Hoffenheim: departure of Tim Jost, managing director of marketing & sales

Tim Jost, managing director of marketing and sales at TSG 1899 Hoffenheim (Bundesliga) since December 2024, has left his position, announced the club on 04/02/2026. The departure, which was "jointly decided", is effective from 01/02/2026. It came three months after Markus Schütz and Frank…
Domain(s): Clubs
• Category(ies): Clubs, Finance, Marketing - Communication, …
• Article # 429272
• Published on 05/02/26 at 10:00
©  Arsenal FC
Arsenal FC: launch of an account on the social platform Reddit (USA)

Arsenal FC (Premier League) has launched an official account on the community platform Reddit, announced the club on 04/02/2026. The London club will use the American platform to provide breaking news, insights and official content. This initiative will "provide the club with the opportunity to…
Domain(s): Clubs
• Category(ies): Clubs, International development, Marketing - Communication, …
• Article # 429220
• Published on 05/02/26 at 09:00
©  D.R.
Investment funds: Otro Capital’s first sports fund oversubscribed at $1.2bn

Otro Capital closed its first sports-dedicated fund, Otro Capital Fund I, with $1.2bn (€1.01bn) in committed capital, announced the US investment fund on 03/02/2026. The fundraising substantially exceeded the initial target of $500m (€423m) for the New York-based firm, founded in 2023…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Investment funds, Finance, …
• Article # 429198
• Published on 04/02/26 at 18:00
©  VfL Wolfsburg
VfL Wolfsburg: rollout of the ChatGPT Enterprise solution (OpenAI) to 350 employees

VfL Wolfsburg (Bundesliga) is introducing the ChatGPT Enterprise solution, developed by US artificial intelligence company OpenAI, across the club in order to "create a standardised and secure foundation for the use of artificial intelligence," announced the club on 04/02/2026. ChatGPT…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Essentials Clubs, Clubs, Sponsors - Partners, …
• Article # 429170
• Published on 04/02/26 at 17:00
©  RC Celta
LALIGA EA Sports: Estrella Galicia (beer) extends as main shirt sponsor of RC Celta

Estrella Galicia 0.0, a Spanish non-alcoholic beer brand owned by the Hijos de Rivera Brewery group, has extended its partnership as a main partner (first level) and main shirt sponsor of RC Celta (LALIGA EA Sports) beyond the 2025-26 season, announced the club on 04/02/2026. The duration of the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Spain
• Article # 429157
• Published on 04/02/26 at 16:00
©  Juventus FC
Juventus FC: partnership with Stanley 1913 (drinkware) including the design of co-branded products

Stanley 1913, an American manufacturer of drinkware and food containers, has partnered with Juventus FC (Serie A Enilive) as part of a “multi-year partnership” starting from the 2025-26 season, announced the club on 04/02/2026. The collaboration will activate across Juventus’ digital and social…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 429128
• Published on 04/02/26 at 15:00
©  FC Barcelona / X
Coupe de France, Copa del Rey, DFB-Pokal: domestic audience figures for Tuesday 03/02/2026

Below are the domestic audiences for the main men’s national cup football matches broadcast live and free-to-air in France, Spain and Germany on Tuesday 03/02/2026. ⚽ Bayer 04 Leverkusen (Bundesliga) - 1. FC St. Pauli (Bundesliga) (3-0), a quarter-final of the 2025-26 DFB-Pokal, drew an average…
Domain(s): Media
• Category(ies): Media, Media Audiences, Germany, …
• Article # 429108
• Published on 04/02/26 at 14:00
©  SSC Naples
2025-26 Serie A/Matchday 23: average attendance of just 23,600 spectators due to San Siro unavailability

Matchday 23 of the 2025-26 Serie A Enilive season drew an average of 23,600 spectators per game, from Friday 30/01 to Tuesday 03/02/2026. The average stadium fill rate was 81.4%. This is the lowest average attendance recorded for the Italian top flight since News Tank began tracking attendance…
Domain(s): Clubs
• Category(ies): Essentials Clubs, Clubs, Professional leagues, …
• Article # 429102
• Published on 04/02/26 at 13:00