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©  Manchester City FC
Premier League: Trendyol (e-commerce) global partner of Manchester City FC from the 2026-27 season

Trendyol, a Turkish e-commerce platform, has become a global partner of Manchester City FC (Premier League) from the 2026-27 season onwards, the club announced on 13 August 2026. Under this agreement, the brand becomes the Manchester club’s "official e-commerce platform" and ranks second in its…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 450553
• Published on 13/08/26 at 18:00
©  Bundeskartellamt
Germany / competition law: "No fundamental concerns regarding the 50+1 rule" (Bundeskartellamt)

"Taking into account the case law of the Court of Justice of the European Union relating to the application of competition law to sport, the Bundeskartellamt has concluded that it has no fundamental concerns regarding the 50+1 rule. Although the rule restricts economic competition for investment…
Domain(s): Public Authorities & Regulations
• Category(ies): Essentials Public Authorities & Regulations, Clubs, Authorities, …
• Article # 450542
• Published on 13/08/26 at 17:00
©  BA
Spain: partnership between Baskonia Alavés and The Clever Soccer, a youth football academy

The Clever Soccer, an academy specialising in the training and development of young footballers, has become an international partner of Baskonia Alavés, a multi-sports group based in the Spanish Basque Country and owner of Deportivo Alavés (LALIGA EA Sports), the Spanish group announced on 11…
Domain(s): Clubs
• Category(ies): Clubs, Sponsors - Partners, International development, …
• Article # 450541
• Published on 13/08/26 at 16:00
©  LALIGA
LALIGA EA Sports: LALIGA "first national football competition" to use the connected ball from 2026-27

LALIGA will deploy the "Connected Ball" technology for LALIGA EA Sports matches from the 2026-27 season, becoming "the first national football competition to roll out this technology across all its matches," the Spanish league announced on 12 August 2026. This initiative is being launched in…
Domain(s): Public Authorities & Regulations
• Category(ies): Authorities, Professional leagues, Sponsors - Partners, …
• Article # 450529
• Published on 13/08/26 at 15:00
©  D.R.
NBA: Los Angeles Lakers acquired by Josh Kushner and Bob Iger for record $12.5bn (press)

Josh Kushner, founder of the US venture capital firm Thrive Capital, and Bob Iger, former CEO of The Walt Disney Company, are acquiring the Los Angeles Lakers (NBA) from Mark Walter, chairman of the US investment fund TWG Global, ESPN reported on 12 August 2026, citing several sources familiar…
Domain(s): Clubs
• Category(ies): Clubs, Investment - Shareholding, North America
• Article # 450530
• Published on 13/08/26 at 14:00
©  Venezia FC
Serie A Enilive: PokerStarsNews (infotainment) sleeve sponsor of promoted side Venezia FC in 2026-27

PokerStarsNews, the dedicated news and content platform of online poker, casino and sports betting operator PokerStars, has become the sleeve sponsor of Venezia FC (promoted to the Serie A Enilive) for the 2026-27 season, the club announced on 12 August 2026. The agremeent also covers the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 450526
• Published on 13/08/26 at 13:00
©  Club Atlético de Madrid
LALIGA EA Sports: Ergo (insurance) shorts sponsor of Club Atlético de Madrid from the 2026-27 season

Ergo, a German insurance company, has become a premium partner (2nd level) and a shorts sponsor of Club Atlético de Madrid (LALIGA EA Sports) from the 2026-27 season onwards, the club announced on 12 August 2026. The agreement also covers the women’s team (Liga F Moeve). As part of this…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 450523
• Published on 13/08/26 at 12:00
©  FC Barcelone
LALIGA EA Sports: all you need to know about the 20 clubs in the 2026-27 Spanish top flight

FC Barcelona, Spanish champions in 2025-26, will defend their title from Saturday 15 August 2026, when the 2026-27 LALIGA EA Sports season kicks off with the Deportivo Alavés - Getafe CF match (kick-off at 19:30 CET). The Catalan club will be joined in the 2026-27 Champions League league phase…
Domain(s): Clubs
• Category(ies): Essentials Clubs, Clubs, Professional leagues, …
• Article # 450221
• Published on 13/08/26 at 11:00
©  New York Yankees
MLB: Apollo Sports Capital enters into $2.6bn financing agreement with New York Yankees

Apollo Sports Capital (ASC), a sports and live entertainment investment firm affiliated with US asset manager Apollo Global Management, has entered into a $2.6bn (€2.25bn) financing deal with Yankee Global Enterprises (YGE), the holding company that owns the New York Yankees (MLB), the investment…
Domain(s): Clubs
• Category(ies): Clubs, Investment funds, Investment - Shareholding, …
• Article # 450490
• Published on 13/08/26 at 10:00
©  Stade Rennais FC
Ligue 1 McDonald's: Winamax (sports betting) extends as back shirt sponsor of Stade Rennais (2026-2029)

French sports betting operator Winamax has extended as back shirt sponsor of Stade Rennais FC (Ligue 1 McDonald's) for a further three seasons, covering the 2026-2029 period, the club announced on 12 August 2026. The bookmaker, which has been a sponsor of Stade Rennais since the 2023-24 season…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sponsors - Partners, Marketing - Communication, …
• Article # 450499
• Published on 13/08/26 at 09:00