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©  LALIGA
Deal tracker: Versant, Telemundo, Canal+, DAZN and CazéTV... the latest football media rights agreements

• Versant and Telemundo are the new broadcasters of Bundesliga in the United States from 2026-27; • Canal+ group holds the exclusive broadcasting rights for LALIGA EA Sports in Poland for the 2026-2031 cycle; • DAZN has extended its exclusive broadcasting rights to Serie A Enilive in France for…
Domain(s): Media
• Category(ies): Authorities, Media, Rights Acquisitions, …
• Article # 448492
• Published on 17/07/26 at 09:00
©  D.R.
Ligue 1 McDonald’s : BYD (CHN) global automotive partner of Paris Saint-Germain (2026-2029)

BYD ("Build Your Dreams"), the Chinese electric vehicle manufacturer, has become the official automotive partner of Paris Saint-Germain (Ligue 1 McDonald's) for three seasons (2026-2029), the club announced on 16 July 2026. The collaboration encompasses global marketing campaigns, content…
Domain(s): Sponsors & Partners
• Category(ies): Essentials Sponsors & Partners, Clubs, Sponsors - Partners, …
• Article # 448480
• Published on 16/07/26 at 18:15
©  Wimbledon / X
Wimbledon 2026 / USA: best audience ever for the ladies' final on ESPN (1.9 million viewers)

Linda Noskova (CZE) - Karolina Muchova (CZE) (6-2, 5-7, 6-3), the ladies’ final of the 2026 Wimbledon Grand Slam tournament, drew an average of 1.9 million viewers across the ESPN group’s channels in the United States on Saturday 11 July 2026 (match start at 11:00 Eastern Time), a 48 % increase on…
Domain(s): Media
• Category(ies): Media, Media Audiences, North America
• Article # 448486
• Published on 16/07/26 at 17:45
©  FIFA World Cup / X
2026 World Cup / UK: best TV audience since 2021 for England - Argentina on the BBC (peak at 24 million)

England - Argentina (1-2), the second semi-final of the 2026 World Cup, drew an average of 22.1 million viewers with a peak at 24 million across the BBC’s channels in the United Kingdom, on Wednesday 15 July 2026 (kick-off at 20:00 GMT, 21:00 CET), according to figures released by the British…
Domain(s): Media
• Category(ies): Essentials Media, Media, Media Audiences, …
• Article # 448482
• Published on 16/07/26 at 17:05
©  Real Betis Balompié
Real Betis Balompié: 55,474 season ticket holders from 2025-26 (out of 57,000) renewed for 2026-27 (97%)

Of the 57,000 season-ticket holders in the 2025-26 season, 55,474 have renewed their season tickets for Real Betis Balompié’s (LALIGA EA Sports) 2026-27 home matches at Estadio Olímpico de La Cartuja (Seville, Spain), representing a 97.3% renewal rate, the club announced on 15 July 2026. The…
Domain(s): Clubs
• Category(ies): Clubs, Ticketing, Stadiums, …
• Article # 448467
• Published on 16/07/26 at 16:30
©  Tennis Australia
Tennis Australia: Sportfive appointed as lead agency partner for the Australian Open in Italy and Europe

Sportfive has been appointed "lead agency partner" for Tennis Australia and the Australian Open Tennis Championships (Grand Slam) across the Italian and European markets, the international sports marketing agency announced on 13 July 2026. Sportfive’s mission is to translate "brand ambition into…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Federations, International authorities, …
• Article # 448411
• Published on 16/07/26 at 14:45
©  Instagram
2026 World Cup: complaint filed with the IOC by FairSquare (NGO) against Gianni Infantino (FIFA)

Has Gianni Infantino, president of FIFA, "repeatedly breached IOC’s rules on political neutrality by offering his political support for US president, Donald Trump?" This is the claim made by the British NGO FairSquare, which is filing a complaint on these grounds with the International Olympic…
Domain(s): Public Authorities & Regulations
• Category(ies): Federations, International authorities, Geopolitics, …
• Article # 448415
• Published on 16/07/26 at 13:00
• Updated on27/07/26 at 16:59
©  FIFA World Cup / X
2026 World Cup / England - Argentina: best audience of the tournament on M6, excluding France matches

England - Argentina (1-2), the second semi-final of the 2026 World Cup, drew an average of 8.97 million viewers on the private free-TV channel M6 in France, on Wednesday 15 July 2026 (kick-off at 21:00 CET), according to data from the French audience measurement institute Médiamétrie. This…
Domain(s): Media
• Category(ies): Media, Media Audiences, Germany, …
• Article # 448403
• Published on 16/07/26 at 12:00
©  US Lecce
Serie A Enilive / US Lecce: adidas to replace M908, the club’s own equipment supplier, from 2026-27

adidas has become the official equipment supplier of US Lecce (Serie A Enilive) as part of a "multi-year partnership" from the 2026-27 season, the club announced on 14 July 2026. The German brand succeeds M908, the kit brand created and owned by the Italian club, which had been supplying its…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 448384
• Published on 16/07/26 at 11:00
©  Paris SG
Paris SG: over 33,000 visitors across the 7 destinations in the 1st season of "Ici C’est Paris La Maison"

"Ici C’est Paris La Maison," a travelling pop-up space dedicated to Paris Saint-Germain (Ligue 1 McDonald's), within which a series of activities combining sport, culture and lifestyle are offered over several days, has welcomed more than 33,000 visitors in total across the seven destinations…
Domain(s): Clubs
• Category(ies): Essentials Clubs, Clubs, Activation, …
• Article # 448190
• Published on 16/07/26 at 10:00