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©  Paris SG
Ligue 1 Conforama: Paris Saint-Germain opens a second store and a "PSG Café" in Tokyo (JPN)

Paris Saint-Germain (Ligue 1 Conforama) has opened its second store and its very first PSG Café in the Parco Shibuya shopping centre, in the heart of the Japanese capital Tokyo, on 22/11/2019. "Building on its success with Japan, initiated more than six years ago on the creation of capsule…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 168996
• Published on 29/11/19 at 14:45
©  AC Milan
AC Milan and FC Barcelona celebrate their 120th anniversaries via a "Legends of Style" world tour

FC Barcelona (LaLiga Santander) and AC Milan (Serie A TIM) are launching a joint international tour entitled "Legends of Style" to celebrate their 120th anniversaries. This project will see former players from each of the two clubs play against each other in several matches around the world…
Domain(s): Clubs
• Category(ies): Marketing - Communication
• Article # 169157
• Published on 29/11/19 at 12:25
©  SV Werder Bremen
Werder Bremen: a record turnover of €157.1m and net profit of €3.5m for the 2018-19 season

SV Werder Bremen GmbH & Co. KGaA, a commercial company wholly owned by the Sport Verein Werder Bremen (Bundesliga) association, posted a record turnover of €157.1m for the 2018-19 financial year (from 01/07/2018 to 30/06/2019), up 34% compared to 2017-18 (€117.1m), according to the Bremen (GER…
Domain(s): Clubs
• Category(ies): Finance, Legal
• Article # 169103
• Published on 29/11/19 at 10:49
©  CFG
City Football Group: acquisition of 65% of the Indian club Mumbai City FC (Indian Super League)

City Football Group (CFG) has acquired a 65% majority stake in the Indian football club Mumbai City FC (Indian Super League), according to the holding company for investments in football assets (professional clubs, infrastructure, innovations) on 28/11/2019. Mumbai City FC is the eighth…
Domain(s): Clubs
• Category(ies): Stadiums, Legal, Essentials Clubs
• Article # 169196
• Published on 29/11/19 at 10:05
©  Bologna FC 1909
Serie A TIM: Bologna FC launches official accounts on the Chinese social networks Weibo and WeChat

Bologna FC 1909 (Serie A TIM) has launched official accounts on the Chinese social networks Weibo and WeChat, according to the Italian club on 27/11/2019. "After an agreement with partner JBO (Asian online betting operator, see below) for the Asian market, Bologna FC 1909 would like to…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication, Sponsors - Partners
• Article # 169140
• Published on 28/11/19 at 17:45
©  TikTok
Premier League: Liverpool FC reach 1 million followers on the social network TikTok

Liverpool FC (Premier League) has reached 1 million followers on the video sharing platform TikTok, "the first Premier League club to reach the landmark," announced the Merseyside club on 23/11/2019. "The club first launched its official account on TikTok (on 24/05/2019) during the build-up to…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 169099
• Published on 28/11/19 at 15:05
©  Everton FC
Everton FC: implementation of a rewards system for fans in partnership with Rewards4Football

Everton FC (Premier League) is implementing a rewards system for its fans, in partnership with Rewards4Football, according the club on 20/11/2019. Rewards4 is a platform specialised in sports-related awards programmes for fans. To be eligible for rewards, Everton fans will need to earn points…
Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication
• Article # 169101
• Published on 28/11/19 at 14:19
©  NCFC
Norwich City FC: i2 ltd becomes the club's marketing agency in Finland, home country of Teemu Pukki

The Finnish marketing agency i2 ltd has become the marketing agency of Norwich City FC (Premier League) for Finland from 2019-20, announced the club on 18/11/2019. "i2 ltd will help further the club's continued efforts to further their reach throughout Finland. As a result of the success of…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 168990
• Published on 28/11/19 at 09:55
©  CFG
City Football Group: Silver Lake acquires a 10% stake for $500m (€454m)

Silver Lake, a technology investment fund based in the United States, has acquired "just over 10%" of City Football Group's (CFG) "post-investment value" for $500m (€454m), announced the holding company for investments in football assets (professional clubs, infrastructure, innovation), and…
Domain(s): Clubs
• Category(ies): Finance, Legal, Essentials Clubs
• Article # 169013
• Published on 27/11/19 at 17:10
©  LFC
2019-20 Champions League: head-to-head Liverpool FC - SSC Napoli on 27/11/2019

With 72 million fans on social media (Facebook, Twitter and Instagram, as of 27/11/2019), Liverpool FC (Premier League) has 4.7 times as many as Societa Sportiva Calcio Napoli (Serie A TIM) which totals nearly 8.2 million, as the two teams prepare to face each other on Matchday 5 of Group A in the…
Domain(s): Clubs
• Category(ies): Ticketing, Digital, Finance, …
• Article # 168992
• Published on 27/11/19 at 16:39