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©  Paris SG
Ligue 1 Conforama: attendance for Matchday 21 of 2018-19 (21,727 spectators on average per game)

Matchday 21 of the 2018-19 Ligue 1 Conforama season drew an average of 21,727 spectators per game, from 18 to 20/01/2019. The average fill rate was close to 74%. Paris Saint-Germain - EA Guingamp (9-0), on Saturday 19/01/2019 (kick-off at 17:00 CET), was the game that posted the best…
Domain(s): Clubs
• Category(ies): Ticketing, Authorities, Stadiums
• Article # 138110
• Published on 23/01/19 at 10:20
©  D.R.
UEFA: Paris Saint-Germain no.1 in Europe in terms of ticketing revenue per fan per game in 2016-17

Paris Saint-Germain (Ligue 1 Conforama) was the European club that generated the highest ticketing revenue per spectator per game, with an average of €86.90 during the 2016-17 season, according to UEFA which published the "tenth edition of its annual club licensing benchmarking report on European…
Domain(s): Clubs
• Category(ies): Ticketing, Stadiums, Authorities, …
• Article # 138176
• Published on 23/01/19 at 09:45
©  MLS
MLS: Austin FC becomes the 27th club to join the league and will debut in 2021

Austin FC, a club based in Texas (USA), has become the twenty-seventh club to join MLS, and will debut in 2021, according to Major League Soccer on 15/01/2019. "Major League Soccer will become the first major sports league to have a team in the culturally-dynamic city of Austin," said Don Garber…
Domain(s): Clubs
• Category(ies): Marketing - Communication
• Article # 138190
• Published on 22/01/19 at 17:09
©  Inter Milan
Serie A TIM: FC Internazionale Milano launches a communication campaign to combat racism

FC Internazionale Milano (Serie A TIM) has launched a communication campaign to combat racism, entitled "BUU - Brothers Universally United", on 18/01/2019. The acronym "BUU" was chosen to oppose the onomatopoeic "buu" used in Italy to designate racist songs in stadiums. The Lega Serie A…
Domain(s): Clubs
• Category(ies): Ticketing, Legal, Marketing - Communication, …
• Article # 138177
• Published on 22/01/19 at 14:35
©  D.R.
Premier League: Arsenal Innovation Lab invests in the e-commerce startup "I Like That"

Arsenal FC (Premier League) has invested in London startup "I Like That" specialised in e-commerce via its startup incubator "The Arsenal Innovation Lab" launched in 2017 and dedicated to developing the fan experience, according to the club on 18/01/2019. "I Like That delivers secure and…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 138167
• Published on 22/01/19 at 13:40
©  VfB Stuttgart
Bundesliga: VfB Stuttgart becomes the first club to offer a virtual reality tour of its stadium

VfB Stuttgart has become the first Bundesliga club to offer a 360° virtual reality tour of its stadium, the Mercedes-Benz Arena (60,449 capacity), according to the club on 16/01/2019. "In about 90 minutes, visitors can experience all the highlights of an arena tour, but can also experience…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Stadiums
• Article # 138147
• Published on 22/01/19 at 12:50
©  AS Roma
Serie A TIM: AS Roma launches weekly show as part of an innovative content partnership with Snapchat

"AS Roma (Serie A TIM) have launched an innovative content partnership with Snapchat to create a show, which airs weekly on the Discover page (of the social network)," said the club on 17/01/2019. The Rome club (ITA) is the first in Italy to sign an agreement with Snapchat. "Supporters can…
Domain(s): Clubs
• Category(ies): Agencies, Digital, Marketing - Communication
• Article # 138108
• Published on 22/01/19 at 10:14
©  HSV
eSports: Fun-Reisen (travel), main shirt sponsor of Hamburger SV's (2.Bundesliga) gaming team

Fun-Reisen, a Hamburg-based youth travel agency (GER), has become the main shirt sponsor of Hamburger SV (2.Bundesliga) eSports on 16/01/2019. The agreement was negotiated by Lagardère Sport Germany, the exclusive marketing agency of the club. "In addition to visibility during the matches of…
Domain(s): Clubs
• Category(ies): esport - gaming
• Article # 137937
• Published on 22/01/19 at 09:40
©  Arsenal FC
Arsenal FC: club freezes the price of match tickets and membership fees for the 2019-20 season

Arsenal FC (Premier League) has frozen the price of its match tickets and membership fees for the 2019-20 season, according to the club on 15/01/2019. "It will be the fifth season in a row with no rise in general admission ticket prices, and it means there have been no increases to general…
Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication, Stadiums
• Article # 138060
• Published on 21/01/19 at 12:49
©  AS Monaco
Ligue 1 Conforama: AS Monaco to invest €55m to redevelop its training center in La Turbie (FRA)

AS Monaco FC (Ligue 1 Conforama) has presented plans to redevelop its training center in La Turbie (Alpes-Maritimes, France), which will become a "Center for Sporting Excellence" and whose work should be completed by the start of the 2020-21 season, according to the club, on 16/01/2019. This €55m…
Domain(s): Clubs
• Category(ies): Finance, Marketing - Communication, Stadiums
• Article # 137936
• Published on 21/01/19 at 10:15