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©  FCB
FC Barcelona: a new digital strategy better suited to fans and the launch of the club's OTT platform

FC Barcelona (LaLiga Santander) has presented its new digital strategy aimed at creating a "new relationship with fans in order to adapt to changing consumer habits," announced the club on 03/02/2020. The new strategy (see document available to download) consists of addressing the club's fans…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Stadiums, Merchandising - Licensing, …
• Article # 174765
• Published on 11/02/20 at 10:20
©  Stade Rennais FC
Ligue 1 Conforama: Olivier Létang, executive president of Stade Rennais, leaves the club

"Olivier Létang is stepping down as executive president of Stade Rennais FC (Ligue 1 Conforama)," announced the club on 07/02/2020. Olivier Létang had previously worked at Stade de Reims (Ligue 1 Conforama) and Paris Saint-Germain (Ligue 1 Conforama), and joined Stade Rennais as executive…
Domain(s): Clubs
• Category(ies): Legal
• Article # 174766
• Published on 10/02/20 at 16:50
©  Inter Milan
Facebook: Top 100 European football clubs with the most likes (February 2020)

Real Madrid CF (LaLiga Santander) is the most followed European club on Facebook (over 111 million likes), ahead of FC Barcelona (LaLiga Santander, over 103 million) and Manchester United FC (Premier League, over 73 million), according to data collected by News Tank Football, which establishes the…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Authorities, Digital, …
• Article # 174761
• Published on 10/02/20 at 13:24
©  Real Madrid CF
LaLiga Santander: Facebook, Twitter and Instagram statements of the 20 clubs (February 2020)

The 20 clubs competing in the 2019-20 LaLiga Santander season have more than 499 million fans on Facebook, Twitter and Instagram, according to data collected by News Tank Football on 01/02/2019. This total makes LaLiga Santander the most popular Top 5 European league on all three social networks…
Domain(s): Clubs
• Category(ies): Digital, Authorities, Marketing - Communication
• Article # 174448
• Published on 10/02/20 at 12:39
©  Liverpool FC
Premier League: Facebook, Twitter and Instagram accounts of the 20 clubs (February 2020)

The 20 clubs involved in the 2019-20 Premier League season have nearly 496 million fans on Facebook, Twitter and Instagram, according to data collected by News Tank Football on 01/02/2019. This total makes the Premier League the second most popular Top 5 European league on all the three social…
Domain(s): Clubs
• Category(ies): Digital, Authorities, Marketing - Communication
• Article # 174619
• Published on 10/02/20 at 11:54
©  FC Inter Milan
Serie A TIM: Facebook, Twitter and Instagram accounts of the 20 clubs (February 2020)

The 20 clubs competing in the 2019-20 Serie A TIM season total nearly 189 million fans on Facebook, Twitter and Instagram, according to data collected by News Tank Football on 01/02/2019. The Serie A TIM is the third most popular Top 5 European league on these three social networks combined…
Domain(s): Clubs
• Category(ies): Digital, Authorities, Marketing - Communication
• Article # 174334
• Published on 10/02/20 at 11:24
©  FC Bayern Munich
Bundesliga: Facebook, Twitter and Instagram accounts of the 18 clubs (February 2020)

The 18 clubs competing in the 2019-20 Bundesliga season have nearly 126 million fans on Facebook, Twitter and Instagram, according to data collected by News Tank Football on 01/02/2019. The Bundesliga is the fourth most popular Top 5 league on these three social networks, behind LaLiga Santander…
Domain(s): Clubs
• Category(ies): Digital, Authorities, Marketing - Communication
• Article # 174127
• Published on 10/02/20 at 10:49
©  AS Monaco
Ligue 1 Conforama: Facebook, Twitter and Instagram accounts of the 20 clubs (February 2020)

The 20 clubs competing in the 2019-20 Ligue 1 Conforama season have over 115 million fans on Facebook, Twitter and Instagram, according to data collected by News Tank Football on 01/02/2019. The Ligue 1 Conforama is the least-popular Top 5 European league on these three social networks, with an…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 174333
• Published on 10/02/20 at 10:14
©  D.R.
SL Benfica: a partnership with the American baseball franchise of the San Francisco Giants (MLB)

"Sport Lisboa e Benfica and San Francisco Giants have announced a strategic partnership which goes beyond sports and culture. This partnership aims to promote the exchange of expertise and know-how across the sports, business and technology sectors," announced the Lisbon (POR) club (POR…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Stadiums
• Article # 174620
• Published on 07/02/20 at 13:15
©  Olympique Lyonnais
2019-20 Ligue 1 Conforama: attendance for Matchday 23 (20,217 average spectators per game)

Matchday 23 of the 2019-20 Ligue 1 Conforama season drew an average of 20,217 spectators per game, on Tuesday 04 and Wednesday 05/02/2020. The average fill rate was 66%. Olympique Lyonnais - Amiens SC (0-0), on 05/02/2020 (kick-off at 19:00 CET), was the game which drew the highest attendance…
Domain(s): Clubs
• Category(ies): Ticketing, Authorities, Stadiums
• Article # 174555
• Published on 07/02/20 at 11:40