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©  OL
O. Lyonnais "Consultation on arena project addressed themes already managed by OL" (X. Pierrot)

"During the consultation on our arena project, the questions focused on employment, economic benefits and the environment, which are strong themes already managed by OL upstream. We therefore have very few concerns about these topics," said Xavier Pierrot, deputy general manager in charge of the…
Domain(s): Clubs
• Category(ies): Ticketing, Social Responsibility, Marketing - Communication, …
• Article # 198501
• Published on 23/11/20 at 13:20
©  Manchester City FC
Manchester City: collaboration with FaZe Clan for a challenge on the video game Minecraft

Manchester City FC (Premier League) is collaborating with FaZe Clan, an American esports, gaming lifestyle and entertainment organisation, and has launched the "Parkour Challenge", a new game mode on Minecraft (a video game published by Mojang) in a digitised Etihad Stadium within the game itself…
Domain(s): Clubs
• Category(ies): Marketing - Communication, esport - gaming
• Article # 200216
• Published on 23/11/20 at 11:04
©  Paris SG
Ligue 1 Uber Eats: Paris Saint-Germain presents its new "PSG Official" application

Paris Saint-Germain (Ligue 1 Uber Eats) "has brought out a cutting-edge new app ("PSG Official"), designed with fans to give them the best digital experience possible," announced the Parisian club, which launched its "new generation" application on 19/11/2020. "The design has been completely…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 200041
• Published on 20/11/20 at 09:44
©  OM
Olympique de Marseille: OM Foundation partners with Geev (object and food donation platform)

"The OM Foundation is joining forces with Geev (a digital platform for donating objects and food) and is encouraging its community to give a show of solidarity," announced the Olympique de Marseille (Ligue 1 Uber Eats) on 17/11/2020. "While the health crisis linked to the Covid-19 pandemic is…
Domain(s): Clubs
• Category(ies): Digital, Social Responsibility
• Article # 199881
• Published on 19/11/20 at 09:35
©  Liverpool FC
Liverpool FC: inauguration of the "AXA Training Centre"

Liverpool FC (Premier League) has inaugurated the "AXA Training Centre", its new training centre "722 days since construction began," announced the club on 17/11/2020. The new facility, for which the French insurer AXA has held the naming rights since 26/10/2020, is reported to have cost £50m…
Domain(s): Clubs
• Category(ies): Finance, Sponsors - Partners, Stadiums
• Article # 199900
• Published on 18/11/20 at 17:35
©  FC ST. Pauli
FC St. Pauli: club to produce and wear DIIY branded kits from 2021-22

FC St. Pauli (2.Bundesliga) will be wearing kits from the club's own brand DIIY from the 2021-22 season, announced the Hamburg-based club on 15/11/2020. FC St. Pauli is equipped by Under Armour for the 2016-2021 cycle. "The club has been working on the project since 2018, looking for a kit…
Domain(s): Clubs
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 199795
• Published on 18/11/20 at 12:39
©  Villarreal CF
LaLiga Santander: Villarreal CF launches an academy in Sydney, its second in Australia

Villarreal CF (LaLiga Santander) have launched an academy in Sydney, its second in Australia after a first opened in Melbourne in February 2019, announced the club on 13/11/2020. "Through its international expansion project, Villarreal CF is therefore strengthening its presence in Australia…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Stadiums
• Article # 199807
• Published on 18/11/20 at 11:25
©  Arsenal FC
Arsenal FC: first Premier League club to join United Nation's "Sports for Climate Action" initiative

Arsenal FC (Premier League) has joined "Sports for Climate Action", a United Nations (UN) initiative to combat climate change, announced the club on 16/11/2020. "We're delighted to reinforce our commitment to tackling climate change by becoming the first Premier League club to sign up to the…
Domain(s): Clubs
• Category(ies): Authorities, Marketing - Communication, Social Responsibility
• Article # 199717
• Published on 18/11/20 at 09:35
©  Hellas Verone
Serie A TIM: Hellas Verona offering virtual tours of its store with a club employee

Hellas Verona FC (Serie A TIM) has been offering a virtual tour of the club store located in the city centre of Verona (Veneto, ITA), "in order to avoid queues and difficult journeys," since 16/11/2020. Fans of the club can book a 30-minute time slot, Monday to Thursday, from 10:00 to 13:00…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication, Merchandising - Licensing, …
• Article # 199692
• Published on 17/11/20 at 16:29
©  Olympique Lyonnais
Olympique Lyonnais: partnership with Fath Union Sport (Moroccan first division) extended until 2023

"Olympique Lyonnais (Ligue 1 Uber Eats) and Fath Union Sport (FUS, Botola Pro, Moroccan first division) from Rabat are extending their partnership for an additional season, until 30/06/2023," announced the French club on 16/11/2020. The initial agreement began on 12/11/2019. "Due to the…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Stadiums
• Article # 199694
• Published on 17/11/20 at 15:39