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©  FC Bayern
FC Bayern Munich: opening of an office in Bangkok, the club's 3rd abroad after New York and Shanghai

"Following New York (2014) and Shanghai (2017), FC Bayern Munich (Bundesliga) is opening its third overseas office in Bangkok (Thailand)," announced the club on 22/02/2022. "The Thai metropolis is a hub for the Southeast Asia region, which the German record champions plan to develop as their…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Merchandising - Licensing, Sponsors - Partners, …
• Article # 243283
• Published on 24/02/22 at 09:40
• Updated on02/06/22 at 15:28
©  Atlético de Madrid
Champions League: head-to-head Atlético Madrid - Manchester United (Round of 16 1st leg, 23/02/2022)

With a brand valuation of €1.130bn, Manchester United FC (Premier League) are ranked third in the "Football 50 2021" ranking published by the American company Brand Finance, a consultancy firm specialised in strategy and brand valuation, versus 13th place for Club Atlético de Madrid (LaLiga…
Domain(s): Clubs
• Category(ies): Ticketing, Finance, Marketing - Communication, …
• Article # 243265
• Published on 23/02/22 at 17:20
©  Riot Games
esports/gaming: Riot Games launch a new logo and a web page dedicated to the media

The US video game publisher Riot Games has unveiled its new logo on 22/02/2022. "Beginning today, we will be updating the Riot Games logo with a new look across all touchpoints. This will be followed by an expanded Riot Games brand design system that will be rolled out across Riot-branded…
Domain(s): Clubs
• Category(ies): Marketing - Communication, esport - gaming
• Article # 243215
• Published on 23/02/22 at 14:00
©  LCFC
Leicester City FC: a turnover of £226.2m (+50.1%) and net loss of £31.2m in 2020-21

Leicester City FC (Premier League) posted a turnover of £226.2m (€263.1m as of 31/05/2021) for the financial year 2021 (from 01/06/2020 to 31/05/2021), up 50.1% compared to the financial year 2020 (£149.9m/€166.5m), announced the English club on 17/02/2022. "Outstanding on-pitch performance…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Finance, Legal, …
• Article # 243179
• Published on 23/02/22 at 10:20
©  LOSC Lille
2021-22 Champions League: head-to-head Chelsea FC - LOSC Lille (Round of 16, first leg, 22/02/2022)

With more than 107 million subscribers on social media (Instagram, Facebook, Twitter and TikTok, as of 22/02/2022), Chelsea FC (Premier League) has 33 times as many as LOSC Lille (Ligue 1 Uber Eats), who count 3.2 million, as the two clubs prepare to face each other in the first leg of their…
Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication, Sporting Goods & Brands, …
• Article # 243114
• Published on 22/02/22 at 15:30
©  Team BDS
esports: Olympique de Marseille and Team BDS join forces to participate in the LFP's eLigue 1

Olympique de Marseille (Ligue 1 Uber Eats) has teamed up with the Swiss organisation Team BDS to form an esports team to participate in the 2022 edition of the LFP's eLigue 1, announced the club and Team BDS on 21/02/2022. The sixth edition of the eLigue 1 will be played on the FIFA 22…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication, esport - gaming
• Article # 243106
• Published on 22/02/22 at 14:00
©  Mailman Group
Red Card 2022: FC Barcelona, the most popular European club on social media in China

FC Barcelona (LaLiga Santander) was the most popular European club on social media in China in 2021, according to the "Red Card 2022" report (available to download) by Mailman Group, a Chinese agency that analyses and manages the digital presence of brands on the Internet, published on 17/02/2022…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication, Social Networks
• Article # 243030
• Published on 22/02/22 at 10:20
©  Atalanta BC
Atalanta BC: group of investors led by Steve Pagliuca (Bain Capital) acquires 47.3% of the club

"Atalanta BC (Serie A TIM) announces the signing of a partnership agreement between the Percassi family and a group of investors led by Stephen Pagliuca, managing partner and co-owner of the Boston Celtics (NBA) and co-chairman of Bain Capital (based in Boston, Massachusetts, USA), one of the…
Domain(s): Clubs
• Category(ies): Authorities, Finance, Legal, …
• Article # 242997
• Published on 21/02/22 at 17:35
©  Groupe Nicollin
esports: Montpellier HSC launches new section with beGenius to take part in the LFP's eLigue 1

Montpellier Hérault Sport Club (Ligue 1 Uber Eats) has launched a new esports section in partnership with the Montpellier-based esports organisation beGenius, announced the club on 18/02/2022. MHSC Esport will take part in the eLigue 1, the LFP's esports competition (10 clubs involved in 2022…
Domain(s): Clubs
• Category(ies): esport - gaming
• Article # 242913
• Published on 21/02/22 at 14:00
©  News Tank
Weekly News Extra (14-18/02/2022)

• Real Madrid CF (LaLiga Santander) has become the first sports club in the world to reach the milestone of 40 million followers on Twitter. • Molineux Stadium (31,700 capacity) home of Wolverhampton Wanderers FC (Premier League) will host England's next two UEFA Nations League home games (versus…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Clubs, Sponsors - Partners, …
• Article # 242797
• Published on 18/02/22 at 18:00