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©  D.R.

Twitter: the European Top 10 of most followers multiplies, in one year, by a factor of 2.5

The Top 10 European clubs which showed the largest year-on-year increases in followers on the social network Twitter increased their number of followers by a factor of 2.5 in between July 2014 (27 million followers) and July 2015 (68.8 million), according to figures collected by News Tank Football…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Digital, Essentials Clubs
• Article # 46707
• Published on
©  FCB

Liga BBVA: 1.62 million visitors and €26m of revenue for the FC Barcelona museum in 2014-15

The museum of FC Barcelona (Liga BBVA) attracted 1,628,418 visitors during the 2014-15 season, up 8% compared to the 2013-14 season, announced the club on 06/07/2015. The museum generated €26m in revenue -- a new record -- which represents a 9% increase compared to the 2013-14 season. It continues…
Domain(s): Clubs
• Category(ies): Ticketing, Finance, Stadiums
• Article # 46804
• Published on
©  FC Bayern Munich

Facebook: Barcelona and Real Madrid still lead in fans, PSG and Bayern Munich post large YoY gains

Real Madrid CF (17.4 million) and FC Barcelona (17 million) earned the most new Facebook fans between July 2014 and July 2015, according to figures collected by News Tank Football on 09/07/2015. In year-on-year Facebook gains, the two Spanish clubs are followed by Manchester United FC (13.6…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Digital, Essentials Clubs
• Article # 46570
• Published on
©  n/a

Premier League: Instead of "a global partner, we segment the market regionally" (J. Reigle, Man U.)

"We benchmark ourselves against the best businesses globally, not simply those in sports. We focus on the quality of the content and tailor it by platform," stated Jamie Reigle, the commercial director of Manchester United FC (Barclays Premier League), regarding the club's use of social media in…
Domain(s): Clubs
• Category(ies): Agencies, Marketing - Communication, Merchandising - Licensing, …
• Article # 46816
• Published on
©  FC Barcelone

FC Barcelona: launch of "Barça Game Pass" which allows viewers to see the club's matches near-live

FC Barcelona (Liga BBVA) launched the "Barça Game Pass" a paying streaming offer which allows its users to see all the matches of the club delayed and on-demand for the 2015-16 season, the club announced on 06/07/2015.The "Barça Game Pass" will allow its users to view the club's Champions League…
Domain(s): Clubs, Media
• Category(ies): Agencies, Clubs, Digital, …
• Article # 46709
• Published on
©  D.R.

Premier League: Swansea to subsidise fans for away game tickets, reducing every ticket cost to £22

Swansea City AFC (Barclays Premier League) have launched the operation "True to 22" to allow supporters to pay only £22 (€30.60) for away game tickets for the 2015-16 season, announced the club on 08/07/2015. Swansea City will pay the difference when away tickets cost more than £22.To benefit from…
Domain(s): Clubs
• Category(ies): Ticketing, Finance
• Article # 46762
• Published on
©  D.R.

2014-15 Ligue 1 review: PSG win third consecutive title, Lyon and Monaco to the Champions League

Paris Saint-Germain won the 2014-15 Ligue 1 with 83 points (24 wins, 11 draws and 3 losses). This is the third consecutive domestic championship for the Parisians, and the fifth overall. PSG also achieved the French domestic "treble" by winning the 2014-15 Coupe de la Ligue (4-0 over SC Bastia on…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums, …
• Article # 46694
• Published on
©  D.R.

Premier League: Tottenham Hotspur reveal future stadium project and an agreement with the NFL

Tottenham Hotspur FC (Barclays Premier League) has a new architectural project for its future stadium, whose capacity will be 61,000 seats, as opposed to 56,250 seats as initially planned, the club announced on 08/07/2015. The British architectural firm Populous designed the plans for the new…
Domain(s): Clubs
• Category(ies): Social Responsibility, Marketing - Communication, Stadiums, …
• Article # 46726
• Published on
©  D.R.

New shirt sponsors and partners of European clubs for 2015-16

If June and July may be more visible as "transfer season", this time period is also quite clearly "sponsor season" for football clubs.Please find here a selection of new partners for clubs around Europe, with a specific focus on new (or extended) shirt sponsorship agreements.
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Sponsors - Partners
• Article # 46722
• Published on
©  AC Milan

Serie A: AC Milan win the tender for Fiera Milano, site of the proposed new stadium of the club

The stadium project of AC Milan (Serie A TIM) unanimously won the tender to the Fiera Milano (Milan Fair) site for the redevelopment of the former exhibition grounds of the City of Milan, announced Barbara Berlusconi, the co-CEO of the club and daughter of Silvio Berlusconi, the owner of AC Milan…
Domain(s): Clubs
• Category(ies): Social Responsibility, Stadiums, Finance, …
• Article # 46700
• Published on