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©  Social Football Summit

SFS23: "We can't just expect one piece of content to work all around the world" (N. Speakman, MUFC)

"There's a big part that we play in localising, translating our content, even finding relevant music, relevant creators in certain territories. We can't just expect one piece of content to work all around the world," said Nick Speakman, global head of social media at Manchester United FC (Premier…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 307279
• Published on
©  Atalanta BC

Atalanta BC: a turnover of €111.8m (-20.7%) & net profit of €5.6m in 2022-23

Atalanta BC (Serie A TIM) posted a turnover of €111.8m at the end of the 2022-23 financial year (from 01/07/2022 to 30/06/2023), down 20.7% on 2021-22 (€141m), according to the annual accounts published on the club's website in November 2023. Domestic TV rights represent the club's main source…
Domain(s): Clubs
• Category(ies): Finance, Legal, Marketing - Communication
• Article # 307334
• Published on
©  FC Bayern Munich

Bundesliga: 50,000 members of FC Bayern Munich's "Kids Club"

FC Bayern Munich's (Bundesliga) Kids Club, a programme aimed at children aged 0-13, has reached 50,000 members, announced the club on 11/11/2023. This figure makes it the German club with the most official young supporters. "The Kids Club offers children a varied programme that focuses not…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Social Responsibility, Stadiums
• Article # 307323
• Published on
©  Giovanni De Angelis / SFS

SFS23: "There are still 11 players on the pitch, but everything else different" (J. Tebas, LALIGA)

"There are still 11 players on the football pitch, but otherwise everything is different and it's hard to imagine what will happen in five years' time," said Javier Tebas, president of LALIGA, at the Stadio Olimpico in Rome (ITA) on 21/11/2023. The Spaniard spoke at the Social Football Summit…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Clubs, Stadiums, Sponsors - Partners, …
• Article # 307305
• Published on
©  OGC Nice

Ligue 1 Uber Eats: JD Sports (sporting goods) sleeve sponsor of OGC Nice from 2023-24

JD Sports, a British sporting goods retailer, has become an official partner and sleeve sponsor of OGC Nice (Ligue 1 Uber Eats) for several seasons from the 2023-24 season, announced the club on 23/11/2023. The JD Sports logo will appear on the sleeves of the men's, women's (second division…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Sponsors - Partners
• Article # 307268
• Published on
©  Social Football Summit

SFS23: "We are missing a link between general admission and VIP seats" (P. Monguzzi, Juventus FC)

"What we are truly missing is a link between general admission and VIP seats. We need to create premium, yet affordable and accessible products. In Italy, the average price of the top hospitality clubs, without having five-star venues, is completely in line with the Premier League for example. In…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Ticketing, Marketing - Communication, Clubs, …
• Article # 307050
• Published on
©  Social Football Summit

Social Football Summit: "The arrival of RedBird has enabled strong growth" (G. Furlani, AC Milan)

"The arrival of RedBird Capital (which became the owner of AC Milan in August 2022) enabled us to move into a strong growth sequence, and to achieve the first net profit for a financial year in over 10 years in 2022-23. But it is also the work done upstream by Elliott Management (which acquired…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Clubs, Stadiums, Authorities, …
• Article # 307205
• Published on
©  Chelsea FC

Chelsea FC: 30 tickets per match reserved for local fans who have never been to Stamford Bridge

Chelsea FC (Premier League), through its Foundation, has launched the "My First Game" initiative, which consists of reserving 30 seats at each match at Stamford Bridge (40,343 capacity, London, ENG) for local fans who have never seen a match there, on 22/11/2023. 500 tickets for men's and…
Domain(s): Clubs
• Category(ies): Ticketing, Social Responsibility, Stadiums
• Article # 307207
• Published on
©  Social Football Summit 2023

SFS23: "UEFA didn't look at the Super League proposal, they decided to go to war" (B. Reichart, A22)

"The original Super League project was a proposal designed to be presented to the world of football but also to UEFA for it to consider integrating it in into the current system. But instead of that UEFA didn't even look at the proposal, they decided to, as they put it, 'go to war', so that in a…
Domain(s): Clubs, Public Authorities & Regulations, Media
• Category(ies): Ticketing, Media Audiences, Marketing - Communication, …
• Article # 307047
• Published on
©  SFS

SFS23: "In the USA, the experience starts two hours before the match" (N. Zini, Inter Miami CF)

"In the USA, an hour before the gates open, a fan zone is activated. There are games, giveaways, activities, food and drinks. Clubs manage to maximise the experience and their revenues thanks to it. The experience starts two hours before the game, during the game and after. European clubs should…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Clubs, Stadiums, Authorities, …
• Article # 307121
• Published on