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©  Tottenham Hotspur FC
Tottenham: the launch of the 2018-19 season ticket campaign for the club's new stadium

Tottenham Hotspur FC (Premier League) has launched a season ticket campaign for the 2018-19 season which will mark the club's entry into its new 62,062 seat stadium on 12/03/2018. 42,000 season tickets are available, double the figure for the 2015-16 season, the last season at White Hart Lane…
Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication, Stadiums
• Article # 115890
• Published on 20/03/18 at 17:35
©  D.R.
Sportem: "A long-term vision is the key is to becoming a lifestyle brand" (L. Adornato, Juventus)

"When changing the identity of Juventus (in 2017), we had just obtained five years of growth to reach €350m in turnover with a leading position in the Italian market, but the domestic market was not helping us to get onto the international scene where our competitors were fighting. Competition is…
Domain(s): Clubs, Sponsors & Partners, Media
• Category(ies): Rights Acquisitions, Agencies, Media Audiences, …
• Article # 115774
• Published on 20/03/18 at 12:40
©  Séb Lascoux
Think Football 2018: "Technology: Transforming the Economy of Sport" (01/02/2018)

""Technology: Transforming the Economy of Sport" was the overall theme of Think Football 2018, the second edition of this day of debates and discussions hosted by News Tank Football at the University of Paris-Dauphine, on Thursday 01/02/2018. The French Minister of Sport Laura Flessel, the…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Rights Acquisitions, Agencies, Media Audiences, …
• Article # 115557
• Published on 20/03/18 at 10:05
©  Cagliari Calcio
eSport: Cagliari Calcio (Serie A) launches team by recruiting a professional FIFA 18 player

Cagliari Calcio (Serie A TIM) have launched into eSports, in partnership with InFerno, a company specialised in eSports, by recruiting the professional player Girolamo "GoldenBoy92" Giordano, 26, on 14/03/2018. "He will represent Cagliari in tournaments, physical events and online on the FIFA 18…
Domain(s): Clubs
• Category(ies): Ticketing, Finance, Authorities, …
• Article # 115705
• Published on 19/03/18 at 13:15
©  Stade de Reims
Stade de Reims: 2018-19 season ticket campaign launched nine matchdays before the end of the season

Stade de Reims (Domino's Ligue 2) has launched a season ticket campaign for the 2018 season at Stade Auguste-Delaune (21,100 capacity) on 14/03/2018, nine matchdays before the end of the 2017-18 Domino's Ligue 1 season which the club currently leads by 14 points (see below). The Champagne…
Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication, Stadiums
• Article # 115665
• Published on 19/03/18 at 11:30
©  Twitter
LaLiga Santander: Michael Higham leaves Arsenal FC to become head of sponsorships at Sevilla FC

Britain's Michael Higham has become head of sponsorships at Sevilla FC (LaLiga Santander) on 01/03/2018. He is under the direction of Ramon Loarte, chief marketing officer of the Spanish club. Higham's main mission is the internationalisation of the Andalusian club's partnerships. Michael…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 115667
• Published on 19/03/18 at 09:45
©  RCDE
LaLiga Santander: RCD Espanyol opens its fifth academy outside of Spain, in Baghdad (Iraq)

Reial Club Deportiu Espanyol de Barcelona (LaLiga Santander) have "reached an agreement to open an RCDE Academy in Iraq." The club becomes "the first foreign club to create a training center in the South-West Asian country," announced the Catalan club on 15/03/2018. "This is a pioneering…
Domain(s): Clubs
• Category(ies): Stadiums
• Article # 115632
• Published on 16/03/18 at 13:00
©  Paris-SG
PSG: partnership with Desports (sports marketing, CHN) for sponsorship and license rights in Asia

Paris Saint-Germain (Ligue 1 Conforama) and Desports, one of the leading sports marketing agencies in Asia (see below) have signed a "groundbreaking" partnership. "Desports, will have exclusive management of Paris Saint-Germain’s sponsorship and license rights in both China and Hong Kong," said…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Rights Acquisitions, Agencies, Clubs, …
• Article # 115480
• Published on 15/03/18 at 15:15
©  ECA
"The 'socio' model takes time, rigor and requires a well-defined strategy" (Olivier Jarosz, ECA)

"The 'socio' model takes time, rigor and requires the help of an external partner to put in place a well-defined strategy. Of course, as in all clubs, the sporting results are seen as an essential criteria to 'judge' if the structure is good or bad. Conversely, it is impossible to deny the fact…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Social Responsibility, Clubs, Authorities, …
• Article # 115341
• Published on 15/03/18 at 09:09
©  ASM
AS Monaco: Bruno Skropeta leaves the post of communication and marketing director

AS Monaco FC (Ligue 1 Conforama) have announced the departure of Bruno Skropeta, the communication and marketing director of the club, on 13/03/2018. Bruno Skropeta, who arrived at AS Monaco in July 2012, will join Rigmora Holdings Ltd (based in Monaco) as director of communication and public…
Domain(s): Clubs
• Category(ies): Marketing - Communication
• Article # 115339
• Published on 14/03/18 at 15:00