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©  D.R.
Serie A: Juventus launch their account on China's Sina Weibo platform

Juventus (Serie A TIM) have launched an account on the Chinese microblogging platform Sina Weibo, announced the club on 09/07/2015. The Italian club will offer exclusive content on the club (photos, interviews, behind-the-scenes) to its fans in Chinese.At the launch, Juventus encouraged its…
Domain(s): Clubs
• Category(ies): Digital
• Article # 47300
• Published on 16/07/15 at 16:59
©  WBA
Premier League: West Bromwich Albion in exclusive takeover talks, club has postive operating profit

“Exclusivity has been granted to one party interested in the purchase of West Bromwich Albion Holdings Ltd,” a West Bromwich Albion FC (Barclays Premier League) spokesman said on 03/07/2015. The UK football media has suggested that there are at least three investment groups involved in takeover…
Domain(s): Clubs
• Category(ies): Finance, Stadiums, Authorities
• Article # 47037
• Published on 15/07/15 at 10:58
©  AS Monaco
AS Monaco: the Dailymotion player becomes the exclusive web video platform of the club

The player of Dailymotion, the French Internet video hosting, sharing and streaming platform, became the exclusive video communications web platform AS Monaco (Ligue 1) on 09/07/2015. The duration of the partnership was not disclosed. On its web platforms, AS Monaco offers its fans videos and…
Domain(s): Clubs, Media
• Category(ies): Agencies, Clubs, Digital, …
• Article # 47013
• Published on 13/07/15 at 18:06
©  D.R.
Twitter: the European Top 10 of most followers multiplies, in one year, by a factor of 2.5

The Top 10 European clubs which showed the largest year-on-year increases in followers on the social network Twitter increased their number of followers by a factor of 2.5 in between July 2014 (27 million followers) and July 2015 (68.8 million), according to figures collected by News Tank Football…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Digital, Essentials Clubs
• Article # 46707
• Published on 13/07/15 at 12:25
©  FCB
Liga BBVA: 1.62 million visitors and €26m of revenue for the FC Barcelona museum in 2014-15

The museum of FC Barcelona (Liga BBVA) attracted 1,628,418 visitors during the 2014-15 season, up 8% compared to the 2013-14 season, announced the club on 06/07/2015. The museum generated €26m in revenue -- a new record -- which represents a 9% increase compared to the 2013-14 season. It continues…
Domain(s): Clubs
• Category(ies): Ticketing, Finance, Stadiums
• Article # 46804
• Published on 10/07/15 at 11:40
©  FC Bayern Munich
Facebook: Barcelona and Real Madrid still lead in fans, PSG and Bayern Munich post large YoY gains

Real Madrid CF (17.4 million) and FC Barcelona (17 million) earned the most new Facebook fans between July 2014 and July 2015, according to figures collected by News Tank Football on 09/07/2015. In year-on-year Facebook gains, the two Spanish clubs are followed by Manchester United FC (13.6…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Digital, Essentials Clubs
• Article # 46570
• Published on 10/07/15 at 09:31
©  n/a
Premier League: Instead of "a global partner, we segment the market regionally" (J. Reigle, Man U.)

"We benchmark ourselves against the best businesses globally, not simply those in sports. We focus on the quality of the content and tailor it by platform," stated Jamie Reigle, the commercial director of Manchester United FC (Barclays Premier League), regarding the club's use of social media in…
Domain(s): Clubs
• Category(ies): Agencies, Marketing - Communication, Merchandising - Licensing, …
• Article # 46816
• Published on 09/07/15 at 16:40
©  FC Barcelone
FC Barcelona: launch of "Barça Game Pass" which allows viewers to see the club's matches near-live

FC Barcelona (Liga BBVA) launched the "Barça Game Pass" a paying streaming offer which allows its users to see all the matches of the club delayed and on-demand for the 2015-16 season, the club announced on 06/07/2015.The "Barça Game Pass" will allow its users to view the club's Champions League…
Domain(s): Clubs, Media
• Category(ies): Agencies, Clubs, Digital, …
• Article # 46709
• Published on 09/07/15 at 15:59
©  D.R.
Premier League: Swansea to subsidise fans for away game tickets, reducing every ticket cost to £22

Swansea City AFC (Barclays Premier League) have launched the operation "True to 22" to allow supporters to pay only £22 (€30.60) for away game tickets for the 2015-16 season, announced the club on 08/07/2015. Swansea City will pay the difference when away tickets cost more than £22.To benefit from…
Domain(s): Clubs
• Category(ies): Ticketing, Finance
• Article # 46762
• Published on 09/07/15 at 14:21
©  D.R.
2014-15 Ligue 1 review: PSG win third consecutive title, Lyon and Monaco to the Champions League

Paris Saint-Germain won the 2014-15 Ligue 1 with 83 points (24 wins, 11 draws and 3 losses). This is the third consecutive domestic championship for the Parisians, and the fifth overall. PSG also achieved the French domestic "treble" by winning the 2014-15 Coupe de la Ligue (4-0 over SC Bastia on…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums, …
• Article # 46694
• Published on 09/07/15 at 13:39