Media: archives March, 2022

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©  Sporsora

OTT: "Sports will play an increasingly important role in this market" (Nicolas Rotkoff, MCS TV)

"The global OTT market was worth €23bn in 2021 and is expected to be worth €43bn by 2027. Sports will play an increasingly important role in this market. New players like DAZN are taking a bit of a beating (see related article) but I am confident in the future of this market. The digital…
Domain(s): Media
• Category(ies): Digital, Marketing - Communication, Media
• Article # 247007
• Published on
©  FDJ

2022 Tour de France: a Netflix/ASO documentary series with the participation of France Télévisions

Netflix is partnering with Amaury Sport Organisation (ASO) to create a documentary series on the 2022 Tour de France, with the participation of France Télévisions, according to the organising company of the cycling event, on 31/03/2022, confirming a report by the British daily The Telegraph in…
Domain(s): Media
• Category(ies): Clubs, Marketing - Communication, Media
• Article # 247012
• Published on
©  Sporsora

Media rights: "In general, new players often lose money" (L-E. Le Lay, France Télévisions)

"For the last 20 or 30 years, there have always been new players investing in sports broadcasting rights. In general, they lose money, not all the time, but often. The traditional TV market is stagnant or slightly decreasing. The only players that can change this trend are the digital players…
Domain(s): Media
• Category(ies): Marketing - Communication, Digital, Media, …
• Article # 246974
• Published on
©  beIN Sports

MLB (baseball): beIN Sports France extends its TV rights; several games to be held in Paris in 2025

beIN Sports France, broadcaster of Major League Baseball since 2014, has extended its broadcasting rights to the North American competition, according to the pay-TV group on 29/03/2022, ahead of the 2022 season that begins on 07/04/2022. "The agreement, which extends over several seasons…
Domain(s): Media
• Category(ies): Rights Acquisitions, Authorities, Media
• Article # 246872
• Published on
©  DFB

Netherlands - Germany (friendly): 8.8 million viewers in Germany on ARD (audience share: 31.2%)

Netherlands-Germany (1-1)  a friendly match, drew an average of 8.8 million viewers in Germany on the public TV channel ARD on Tuesday, 29/03/2022 (kick-off at 20:45 CET), according to data from the audience measurement institute AGF. This figure represented an audience share of 31.2%. This is…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 246851
• Published on
©  RFEF

Spain - Iceland (friendly): 2.78 million viewers in Spain on La 1 (TVE), audience share: 18.7%

The Spain - Iceland (5-0) friendly, drew an average of 2.783 million viewers in Spain on the public TV channel La 1 (RTVE), on Tuesday 29/03/2022 (kick-off at 20:45 CET), according to data from the audience measurement institute Kantar. This figure represented an audience share of 18.7% and…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 246807
• Published on
©  FFF

France - South Africa (friendly): 5.75 million viewers in France on TF1 (audience share: 26.9%)

The France - South Africa friendly match (5-0) drew an average of 5.75 million viewers in France on the free-to-air and private TV channel TF1 on Tuesday 29/03/2022 (kick-off at 21:15 CET), according to data from the French audience measurement institute Médiamétrie. This figure represented an…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 246797
• Published on
©  DAZN

Spain: Movistar (Telefonica) enters distribution agreement with DAZN for the broadcasting of LaLiga

The Spanish telecoms operator Telefonica has entered into a non-exclusive distribution agreement, for its pay-TV package Movistar Plus+, with the OTT platform DAZN for its upcoming DAZN LaLiga package in Spain over the 2022-2027 cycle, announced the two groups on 29/03/2022. Telefonica and DAZN…
Domain(s): Media
• Category(ies): Rights Acquisitions, Marketing - Communication, Media
• Article # 246714
• Published on
©  KM

FFF/marketing: Kylian Mbappé opened a debate on the rights and obligations of international players

By refusing to take part in a marketing operation aimed at the FFF's partners - Volkswagen, Uber Eats, Orange, Xbox (Microsoft), The Coca-Cola Company, Konami - at the National Football Centre in Clairefontaine (Yvelines) with all the players of the French football team, Kylian Mbappé (Paris…
Domain(s): Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Activation, Authorities, Legal, …
• Article # 246609
• Published on