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Deutsche Bank agree partnership with Inter Milan

German bank, Deutsche Bank, have formalised a partnership with Inter Milan (9th in Serie A, 2012/13) on the 02/07/2013. They will be Inter's official bank for the 2013/14 season. The contract includes pitch side advertising at the Giuseppe Meazza Stadium in Milan (capacity: 80,000) during Inter…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 7383
• Published on 02/07/13 at 15:43
Benfica to broadcast their league 2013-14 home matches on their own pay-TV channel

SL (Sport Lisboa) Benfica will broadcast their 2013/14 home matches in the Portuguese league exclusively on their pay-TV channel, Benfica TV, the club announced on the 28/06/2013.Before his re-election in October 2012, Benfica's president, Luis Felipe Vieira, promised to internalise the club's TV…
Domain(s): Media
• Category(ies): Clubs
• Article # 7375
• Published on 02/07/13 at 13:14
©  TM
Confederations Cup 2013: "Thanks for making this competition such a success" (Sepp Blatter, FIFA)

"Thanks to all those who have helped to make this competition such a success despite of all this unrest and protests," said Sepp Blatter, president of FIFA (International Federation of Association Football) in Rio de Janeiro (Brazil) on the 01/07/2013.The day after the Confederations Cup final…
Domain(s): Public Authorities & Regulations
• Category(ies): Authorities
• Article # 7371
• Published on 02/07/13 at 12:02
©  Readingfc.co.uk
Reading FC sign partnership agreement with the Marussia Formula 1 team

English club Reading FC (19th in the Premier League in 2012/13, relegated to the Championship for 2013/14) have announced a partnership with the Anglo-Russian Formula 1 team, Marussia, on the 30/06/2013. The partnership will see joint marketing initiatives to advertise both Reading and Marussia…
Domain(s): Clubs
• Category(ies): Marketing - Communication
• Article # 7372
• Published on 02/07/13 at 11:22
©  Coca-Cola
Bundesliga: Coca-Cola sign with Hamburger SV and renew with Hertha BSC

Coca-Cola have signed a new sponsorship agreement with Hamburger SV (7th in the Bundesliga 2012/13) and have renewed their contract with Hertha BSC (1st in the 2.Bundesliga 2012/13) on the 01/07/2013. Both three-year contracts were negotiated by Sportfive, who manage the international sports…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs
• Article # 7351
• Published on 01/07/13 at 19:36
©  VFL Bochum
Booster energy drink to sponsor VfL Bochum (Germany) until 2015

Booster energy drink have been named VfL Bochum's (14th in 2.Bundesliga in 2012/13) main shirt sponsor, the club announced on the 28/06/2013. Booster will appear on the German club's shirt until the end of the 2014/15 season. The energy drink brand belongs to German food retailer Netto…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 7352
• Published on 01/07/13 at 19:23
©  D.R.
Netherlands: FIC to rebrand Eredivisie Live and launch Fox Sports in August 2013

FIC (Fox International Channels) have announced the rebranding of Eredivisie Live, the pay-tv channel dedicated to the Dutch 1st division, as Fox Sports Eredivisie, and the launch of Fox Sports in the Netherlands, on the 26/06/2013. The switch to Fox Sports Eredivisie goes live on the 01/08/2013…
Domain(s): Media
• Category(ies): Agencies
• Article # 7282
• Published on 01/07/13 at 18:16
Hummel to become Real Valladolid's technical supplier until 2016/17

Danish sportswear brand Hummel are Real Valladolid's (14th in La Liga in 2012/13) new technical sponsor, the club announced on the 28/06/2013. The partnership lasts until the end of the 2016/17 season. The Spanish club were previously equipped by the Italian brand Kappa since the 2010/11 season…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 7354
• Published on 01/07/13 at 18:00
©  Swansea City
Swansea City: GWFX, Chinese online trading firm, named new shirt sponsors for €2.3m for next season

Chinese financial firm GWFX (Goldenway Forex) have signed a shirt sponsorship deal with Swansea City (9th in the Premier League in 2012/13 and League Cup winners) for the 2013-14 season, on the 01/07/2013. The contract, worth an estimated €2.3m is the most lucrative sponsorship in the Welsh club's…
Domain(s): Clubs
• Category(ies): Sponsors - Partners
• Article # 7338
• Published on 01/07/13 at 17:08
©  D.R.
Scottish Premier League : Heart of Midlothian on the verge of bankruptcy

Heart of Midlothian have served a notice of intention to appoint an administrator at the Court of Session in Edinburgh on the 17/06/2013, the club revealed on the same day.The administrator's role will be to find an agreement with the creditors, when the club's deficit reaches £25m (€29m). On the…
Domain(s): Clubs
• Category(ies): Authorities, Finance, Legal, …
• Article # 6813
• Published on 01/07/13 at 14:45