Filter by domain
Filter by year
Filter by month
©  Readingfc.co.uk
Reading FC sign partnership agreement with the Marussia Formula 1 team

English club Reading FC (19th in the Premier League in 2012/13, relegated to the Championship for 2013/14) have announced a partnership with the Anglo-Russian Formula 1 team, Marussia, on the 30/06/2013. The partnership will see joint marketing initiatives to advertise both Reading and Marussia…
Domain(s): Clubs
• Category(ies): Marketing - Communication
• Article # 7372
• Published on 02/07/13 at 11:22
©  Coca-Cola
Bundesliga: Coca-Cola sign with Hamburger SV and renew with Hertha BSC

Coca-Cola have signed a new sponsorship agreement with Hamburger SV (7th in the Bundesliga 2012/13) and have renewed their contract with Hertha BSC (1st in the 2.Bundesliga 2012/13) on the 01/07/2013. Both three-year contracts were negotiated by Sportfive, who manage the international sports…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs
• Article # 7351
• Published on 01/07/13 at 19:36
©  VFL Bochum
Booster energy drink to sponsor VfL Bochum (Germany) until 2015

Booster energy drink have been named VfL Bochum's (14th in 2.Bundesliga in 2012/13) main shirt sponsor, the club announced on the 28/06/2013. Booster will appear on the German club's shirt until the end of the 2014/15 season. The energy drink brand belongs to German food retailer Netto…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 7352
• Published on 01/07/13 at 19:23
©  D.R.
Netherlands: FIC to rebrand Eredivisie Live and launch Fox Sports in August 2013

FIC (Fox International Channels) have announced the rebranding of Eredivisie Live, the pay-tv channel dedicated to the Dutch 1st division, as Fox Sports Eredivisie, and the launch of Fox Sports in the Netherlands, on the 26/06/2013. The switch to Fox Sports Eredivisie goes live on the 01/08/2013…
Domain(s): Media
• Category(ies): Agencies
• Article # 7282
• Published on 01/07/13 at 18:16
Hummel to become Real Valladolid's technical supplier until 2016/17

Danish sportswear brand Hummel are Real Valladolid's (14th in La Liga in 2012/13) new technical sponsor, the club announced on the 28/06/2013. The partnership lasts until the end of the 2016/17 season. The Spanish club were previously equipped by the Italian brand Kappa since the 2010/11 season…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 7354
• Published on 01/07/13 at 18:00
©  Swansea City
Swansea City: GWFX, Chinese online trading firm, named new shirt sponsors for €2.3m for next season

Chinese financial firm GWFX (Goldenway Forex) have signed a shirt sponsorship deal with Swansea City (9th in the Premier League in 2012/13 and League Cup winners) for the 2013-14 season, on the 01/07/2013. The contract, worth an estimated €2.3m is the most lucrative sponsorship in the Welsh club's…
Domain(s): Clubs
• Category(ies): Sponsors - Partners
• Article # 7338
• Published on 01/07/13 at 17:08
©  D.R.
Scottish Premier League : Heart of Midlothian on the verge of bankruptcy

Heart of Midlothian have served a notice of intention to appoint an administrator at the Court of Session in Edinburgh on the 17/06/2013, the club revealed on the same day.The administrator's role will be to find an agreement with the creditors, when the club's deficit reaches £25m (€29m). On the…
Domain(s): Clubs
• Category(ies): Authorities, Finance, Legal, …
• Article # 6813
• Published on 01/07/13 at 14:45
BSkyB to be investigated by Ofcom over BT complaint of "abuse of power"

Ofcom, the independent regulator and competition authority for the UK communications industries, is launching an investigation into BSkyB, following a complaint from BT (British Telecom) of Sky's "abuse of power", Ofcom announced on the 20/06/2013. BT's complaint is that BSkyB has refused to let…
Domain(s): Media
• Category(ies): Agencies, Legal, Social Responsibility
• Article # 7071
• Published on 01/07/13 at 14:29
Coventry City FC sold to the Otium Entertainment Group

Coventry City FC (15th in League 1, English 3rd division, in 2012/13) have confirmed that the club had been sold to Otium Entertainment Group on the 27/06/2013. Following a High Court hearing, Coventry entered administration and were deducted 10 points, on the 28/03/2013. Since March, four bids…
Domain(s): Clubs
• Article # 7316
• Published on 01/07/13 at 13:38
©  OL
"In order to grow, clubs need to generate sustainable financial resources" (JM Aulas)

"In order to grow, clubs need to generate sustainable financial resources to balance sporting risk," said Jean-Michel Aulas, president of Olympique Lyonnais, talking about the Stade des Lumières (Lyon's new stadium), in an interview in Les Echos, on the 01/07/2013. "The excavation works are…
Domain(s): Clubs
• Category(ies): Stadiums, Finance
• Article # 7319
• Published on 01/07/13 at 11:59