Archives October, 2014 (page 4/26)

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©  D.R.

MLS: AdvoCare (nutrition) extends as shirt sponsor of FC Dallas until 2020

AdvoCare, a US company specialising in nutrition and health products, will continue as the shirt sponsor for FC Dallas (Major League Soccer) until the end of the 2020 season, the franchise announced on 24/10/2014. The contract is estimated at €1.8 million per year. The Texas company also retains…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 27356
• Published on
©  Real Madrid

Real Madrid: IPIC, UAE investment company, becomes partner, should get stadium naming rights

IPIC (International Petroleum Investment Company), a UAE investment fund 100% owned by the emirate of Abu Dhabi (UAE) and managed by members of the royal family, officially became a partner of Real Madrid CF (Liga BBVA), announced the club on 28/10/2014."This alliance will help us to be better and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 27351
• Published on
©  AS Roma

AS Roma: former player Mia Hamm and Cam Neely (Boston Bruins) appointed to the board

Mia Hamm, a former US international player (275 caps, 158 goals), was appointed to the board of directors of AS Roma (Serie A TIM) until June 2017 during the shareholder annual meeting of the club on 27/10/2014. Cam Neely, the president of the Boston Bruins NHL (National Hockey League) franchise…
Domain(s): Clubs
• Category(ies): Authorities, Marketing - Communication
• Article # 27341
• Published on
©  Coca-Cola

Coca-Cola: Marcos de Quinto will succeed Joe Tripodi as chief of marketing on 01/01/2015

The Spaniard Marcos de Quinto was appointed the chief marketing and commercial officer of Coca-Cola, announced the American beverage producer group on 23/10/2014. He will take office on 01/01/2015. Marcos de Quinto, president of Coca-Cola Iberia and vice-president of Coca-Cola Europe since January…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 27335
• Published on
©  Manchester United

Premier League: Chinese company IVC (nutrition) becomes a regional partner of Manchester United

IVC, the Chinese company specialising in nutrition products, became a regional partner of Manchester United FC (Barclays Premier League), the club announced on 27/10/2014. The multi-year contract covers at least the 2014-15, 2015-16 and 2016-17 seasons. The company, founded in 1955, is the first…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 27311
• Published on
©  D.R.

Bundesliga: Eintracht Frankfurt auctioning a seat from the players' bench

Eintracht Frankfurt (Bundesliga) are auctioning a seat from the players' bench of the Commerzbank Arena (capacity 50,300) from 23 to 30/10/2014, the club announced on 23/10/2014. This initiative follows the renovation of the stadium benches for the 2014-15 season. It is produced in partnership…
Domain(s): Clubs
• Category(ies): Stadiums, Marketing - Communication
• Article # 27303
• Published on
©  Aston Villa

Premier League: Aston Villa launch augmented reality app connected to the club's printed media

Aston Villa FC (Barclays Premier League) launched the AR Viewer, an augmented reality application which connects to the 2014-15 printed media of the Villans, the club announced on 27/10/2014. The application is available on iOS and Android platforms for smartphones and tablet users. The app…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication, Merchandising - Licensing
• Article # 27295
• Published on