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©  FC Barcelona
Liga: trading company, IronFX Global, partner with FC Barcelona

Forex broker Cyprus company (foreign exchange market), IronFX Global, became the partner of FC Barcelona (Liga) the club announced on 07/03/2014. The contract is valued at €3m per year. The duration was not specified. IronFX Global will use the image of the Catalan club and its players around the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 15956
• Published on 12/03/14 at 17:30
©  Schalke 04
Bundesliga: Böklunder extends as sausage supplier for the Veltins Arena of Schalke 04 until 2016-17

The Böklunder brand, part of the Mühlen group, extended its contract as a supplier of sausages for the Veltins Arena (69,000 seats) of Schalke 04 until 2016-17 on 12/03/2014. Böklunder has been under contract with Schalke 04 since 2001. In addition to the distribution of branded products in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 15947
• Published on 12/03/14 at 15:30
©  Juventus
Opening of "Juventus Lounge," a temporary café located within the Fiat Space in Tokyo (JAP)

Juventus (Serie A) has opened a temporary café in Tokyo (JAP) named the "Juventus Lounge," located within the Fiat space, on 07/03/2014. The Italian automobile maker decided to offer the club space in its outlet which is regularly redecorated. It is located in the central district of Aoyama. The…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 15918
• Published on 12/03/14 at 15:00
©  D.R.
South Africa: Premier League launches a promotional outdoor event on 29 and 30/03/2014

The Premier League, in partnership with its title sponsor, Barclays, will launch the first edition of an outdoor promotional event, the "Barclays Premier League Live" at Zoo Lake Sports Club Johannesburg (RSA) on 29 and 30/03/2014 announced the English league on 10/03/2014. "This is an exciting…
Domain(s): Public Authorities & Regulations
• Category(ies): Agencies, Clubs, Digital, …
• Article # 15927
• Published on 12/03/14 at 13:10
©  Jaguar
David Beckham becomes ambassador for Jaguar car brand in the Chinese market

The former English footballer, David Beckham, became the ambassador of the Jaguar car brand in the Chinese market on 09/03/2014. The former player of Paris Saint-Germain (Ligue 1) attended the launch of the F-Type and then the XJ in China. David Beckham, very popular in Asia, is also ambassador of…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 15891
• Published on 12/03/14 at 12:46
©  Brésil 2014
Brazil 2014: 345,000 tickets on sale on a first-come first-served basis

345,000 tickets are up for sale on a first-come first-served basis on 12/03/2014 at noon CET (Central European Time) on FIFA's website. This sale is the second period of the second sales phase which began on 08/12/2013.Tickets for 60 of the 64 matches of the 2014 World Cup are offered to the…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing
• Article # 15937
• Published on 12/03/14 at 12:23
©  D.R.
UEFA: Ford will no longer sponsor the Champions League after the 2013-14 season

U.S. automobile manufacturer, Ford, will no longer sponsor the Champions League after the 2013-14 season, confirmed UEFA (Union of European Football Associations) to News Tank on 11/03/2014. Ford has sponsored the Champions League since the 1992-93 edition. The 21 years partnership had allowed the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 15870
• Published on 11/03/14 at 17:30
UEFA: strategic council calls for regulations on agent commissions

The professional football strategy council of UEFA (Union of European Football Associations) "condemn[s] the percentage of agent commissions on transfers and call[s] for it to be regulated," said the body composed of representatives of UEFA's member federations, professional leagues and players…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal, Marketing - Communication, Social Responsibility
• Article # 15882
• Published on 11/03/14 at 17:05
Lagardère Unlimited to centralise European football activities

Lagardère Unlimited, the sports and entertainment subsidiary of Lagardère group, announced a centralisation of its football based activities in Europe, on a new platform, on 05/03/2014. Philipp Hasenbein has been appointed head of the new pan-European platform. He retains his duties as managing…
Domain(s): Media
• Category(ies): Agencies, Legal, Social Responsibility
• Article # 15886
• Published on 11/03/14 at 16:40
Premier League: Liverpool FC to launch LFCTV GO, new on-demand video service

Liverpool FC (Premier League) launched LFCTV GO, a new version of LFC TV Online, its on-demand video service for mobile devices (computers, tablets and mobile), on 06/03/2014. The goal for Liverpool is to monetise its presence in digital media and its huge worldwide fan base. For £44.99 per year…
Domain(s): Media
• Category(ies): Agencies, Clubs, Digital
• Article # 15770
• Published on 11/03/14 at 16:15