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©  D.R.
Bundesliga: Sovanta (IT) partners with TSG 1899 Hoffenheim until 2017-18

Sovanta, a German information technology company, has become a partner of TSG 1899 Hoffenheim (Bundesliga) for three seasons (2015-16 to 2017-18), the club announced on 04/08/2015. The company based in Heidelberg (18km from Hoffenheim) offers comprehensive solutions for simplifying and mobilising…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 48870
• Published on 11/08/15 at 14:40
©  D.R.
Bundesliga: Infront to manage the marketing of FSV Mainz 05 until 2024-25

The marketing and media rights agency Infront Sports & Media has become the exclusive marketing management company for 1.FSV Mainz 05 (Bundesliga) for 10 seasons (2015-16 to 2024-25), the club announced on 07/08/2015. Infront has marketed the rights of the club in the past, but did not have an…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Marketing - Communication
• Article # 48829
• Published on 11/08/15 at 13:20
©  RTVE
Spain: RTVE acquires the free-TV rights for the Liga BBVA and the Copa del Rey in 2015-16

The public broadcaster RTVE has acquired, on 07/08/2015, Lots 1 and 2 of the tender for the domestic free-TV broadcasting rights for Liga BBVA and Copa del Rey fixtures in 2015-16, launched by LaLiga on 17/07/2015. Lot 1 covers the exclusive live free-TV broadcasting (and/or non-exclusive replays…
Domain(s): Media
• Category(ies): Agencies, Digital, Rights Acquisitions, …
• Article # 48823
• Published on 11/08/15 at 12:30
©  D.R.
FIFA: "The presidency of FIFA should not be a political post, only technical" (Zico)

"The presidency of FIFA should not be a political post, only technical. it has been political, and look what happened," stated Zico (BRA), a candidate for the presidency of FIFA, on 09/08/2015. The former Brazilian international (72 caps between 1976 and 1988) announced his intention to run for…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal
• Article # 48825
• Published on 11/08/15 at 11:55
©  D.R.
YouTube: as many subscribers in Liga BBVA (3.92 million) as in the other 4 top leagues combined

Clubs in the Liga BBVA, which account for 3.92 million total subscribers on YouTube, have almost as many subscribers as the other four major European leagues combined (3.95 million), according to figures recorded by News Tank Football on 10/08/2015. The Liga BBVA is the only league in which all…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Digital, Essentials Clubs
• Article # 48747
• Published on 11/08/15 at 11:20
©  D.R.
Ligue 1: Orezza (mineral water) renews as shorts sponsor of AS Monaco until 2017-18

Orezza, the Corsican mineral water brand, has extended its partnership with AS Monaco FC (Ligue 1) for three seasons (2015-16 to 2017-18), the club announced on 08/08/2015. Orezza became an official partner of AS Monaco in January 2015.The brand has renewed its visibility on the left side of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 48798
• Published on 11/08/15 at 10:33
Premier League: Betfair (betting operator) partners with Arsenal in Europe for 2015-16

The British betting operator Betfair has become a partner of Arsenal FC (Barclays Premier League) for the 2015-16 season, the club announced on 07/08/2015. The company is now the exclusive betting partner of Arsenal FC in Europe with the exception of four areas: the United Kingdom, Ireland, Italy…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 48797
• Published on 11/08/15 at 09:34
©  D.R.
Liga BBVA: Mediapro multiplies sales of international audiovisual rights since 19/06/2015

The enaction of the Spanish Royal Decree-Law 5/2015 on 04/30/2015 has cleared the way for collective marketing, in Spain, of the audiovisual rights for Spanish professional competitions from the 2016-17 season. LaLiga decided, on 19/06/2015, to advance this collective marketing of rights to the…
Domain(s): Media
• Category(ies): Agencies, Digital, Finance, …
• Article # 48590
• Published on 10/08/15 at 18:30
©  D.R.
Premier League: Bet 365 (betting operator) extends partnership with West Bromwich Albion for 2015-16

The British betting operator Bet 365 has extended its partnership with West Bromwich Albion FC (Barclays Premier League) for 2015-16, the club announced on 07/08/2015. The duration of the new "multi-year" agreement was not specified.The company is entitled to visibility on the LED advertising…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 48791
• Published on 10/08/15 at 16:51
©  MCFC
Premier League: Nexen Tire (tyre) partners with Manchester City for 2015-16

The South Korean tyre manufacturer Nexen Tire became a partner of Manchester City FC (Premier League) for 2015-16, the club announced on 07/08/2015. Nexen is entitled to visibility on the LED advertising boards during home games and the naming rights of the bridge connecting the Etihad Stadium to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 48782
• Published on 10/08/15 at 16:05