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China: LaLiga will sign an agreement with the government to send 40 coaches to Chinese schools

"We are on the verge of signing a pilot programme in which 40 Spanish coaches will come to Chinese schools to offer their knowledge and promote a new football course," announced Javier Tebas, the president of LaLiga, during the Chinese leg of the LFP World Challenge friendly tournament, which…
Domain(s): Public Authorities & Regulations
• Category(ies): Social Responsibility, Marketing - Communication
• Article # 48636
• Published on 07/08/15 at 09:24
©  D.R.
Portugal: CTT (postal service) acquires the naming rights to the Taça CTT (league cup) until 2017-18

CTT, the national postal service of Portugal, has become the title sponsor of the Portuguese league cup for three seasons (2015-16 to 2017-18), announced the LPFP on 15/07/2015. The competition is now called the Taça CTT. The Portuguese company will activate the partnership with the broadcast of a…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 48633
• Published on 06/08/15 at 18:00
©  Vodafone beIN Sports
Spain: Vodafone TV is the first pay-TV platform to distribute beIN Sports channels

The Spanish telecommunications group Vodafone España has partnered with the Spanish broadcaster Mediapro to distribute, through its pay-TV platform Vodafone TV, the beIN Sports pay-TV channels on 04/08/2015. Vodafone, which bought the Ono operator in January 2015, is the third largest actor in the…
Domain(s): Media
• Category(ies): Agencies, Digital, Finance, …
• Article # 48631
• Published on 06/08/15 at 17:04
©  D.R.
Bundesliga: Volkswagen remains a partner of Hannover 96 until 2017-18

The German automobile group Volkswagen remains the exclusive partner of Hannover 96 (Bundesliga) until the end of the 2017-18 season, the club announced on 31/07/2015. The company has supported the club since 2007. Volkswagen retains visibility on the LED advertising boards in matches at the HDI…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 48621
• Published on 06/08/15 at 16:21
©  NUFC
Premier League: 14,000 attend Newcastle United Open Day, with training open to the public

14,000 spectators attended the Newcastle United FC (Premier League) Open Day, the club announced on 04/08/2015. Each season, before the resumption of the Premier League, the English club allows its supporters to attend a first team training session at the club's stadium, St. James Park (52,387…
Domain(s): Clubs
• Category(ies): Social Responsibility, Marketing - Communication
• Article # 48615
• Published on 06/08/15 at 15:19
©  D.R.
Cristiano Ronaldo launches headphone brand "ROC - Live Life Loud" via a viral video

Cristiano Ronaldo, the Portuguese international who plays for Real Madrid CF (Liga BBVA), launched his own brand of headphones, "ROC - Live Life Loud", in partnership with Monster, the American manufacturer of headphones and earphones, via a viral video on 03/08/2015.In the clip, Ronaldo appears…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 48595
• Published on 06/08/15 at 14:20
©  D.R.
UEFA: Konami receives the license to develop the official video game of Euro 2016

Konami Digital Entertainment, the Japanese video game publisher, has received the license to develop the official video game of Euro 2016, UEFA announced on 05/08/2015. Konami, which publishes the Pro Evolution Soccer franchise, already has the exclusive gaming license rights of the two major UEFA…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Merchandising - Licensing
• Article # 48612
• Published on 06/08/15 at 13:39
©  lfp.es
India: Multi Screen Media (Sony Kix) acquires the rights to Liga BBVA and Liga Adelante in 2015-2018

The Indian pay-TV group Multi Screen Media Private Limited, a subsidiary of Sony Pictures Television, has acquired the exclusive broadcasting rights for the 2015-2018 seasons of the Liga BBVA and Liga Adelante on 03/08/2015. The rights are valid for all distribution platforms in India, Pakistan…
Domain(s): Media
• Category(ies): Agencies, Digital, Rights Acquisitions, …
• Article # 48594
• Published on 06/08/15 at 13:00
©  D.R.
FC Barcelona: a real estate group based in Abu Dhabi may offer €60m per year for shirt sponsorship

Tasweek Real Estate Development and Marketing, a real estate group based in Abu Dhabi, could propose a €60m per year agreement over three seasons (2016-17 to 2018-19) to become the shirt sponsor of FC Barcelona (Liga BBVA), revealed Toni Freixa -- a former candidate for the presidency of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 48592
• Published on 06/08/15 at 12:15
©  D.R.
Premier League: Marathonbet (betting operator) partners with Manchester United until 2017-18

The British betting operator Marathonbet has become a partner of Manchester United FC (Barclays Premier League) for three seasons (2015-16 to 2017-18), the club announced on 05/08/2015. The organisation acquired the exclusive worldwide betting rights, with the exception of four areas: the United…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 48591
• Published on 06/08/15 at 11:29