Betting: NetBet to partner with GFC Ajaccio and West Bromwich Albion in 2015-16

The betting operator NetBet has become the shirt upper chest sponsor of Gazélec Football Club Ajaccio (Ligue 1) for the 2015-16 season, as well as an official partner of West Bromwich Albion FC (Barclays Premier League) for one season, the company announced on 03/08/2015. Both partnerships were…

Twitter: European clubs with multiple official accounts

MLS: league partners with a university (SNHU) to promote the higher education of its players

Southern New Hampshire University has become the exclusive partner of MLS in the field of education "for several years", the league announced on 27/07/2015. "This contract is the first of its kind signed by the league in this area," stated MLS."Through the partnership, SNHU will empower MLS…

Real Madrid: installation of a hybrid pitch at the Santiago Bernabeu

A hybrid (or reinforced) pitch has been installed since 02/08/2015 at the Estadio Santiago Bernabeu (85,000 seats), the home of Real Madrid CF (Liga BBVA). Real Madrid are the second Liga BBVA club to install a hybrid pitch during the 2015 pre-season after Villarreal CF, who installed Desso…

2024 Olympics: changed application process, all candidate cities on 15/09/2015 will go until voting

The IOC has announced a change in the schedule of the bidding process for the Olympic Summer Games in 2024 at the 128^th plenary meeting of the body held in Kuala Lumpur from 31/07 to 03/08/2015. The previous application process consisted of two phases: the first phase identified cities as…

Spain: League to jointly sell free-TV Liga BBVA and Copa del Rey matches for 2015-16

Lots 1 and 2 of the of domestic free-TV broadcast rights tender for Liga BBVA and Copa del Rey 2015-16 fixtures, launched by LaLiga on 17/07/2015, have now been made jointly available to broadcasters by the Spanish league, according to the Spanish press on 31/07/2015.Lot 1 covers exclusive live…

Germany: Tag Heuer becomes the official timekeeper of the Bundesliga and 2.Bundesliga

The Swiss watchmaker Tag Heuer has become the official timekeeper of the Bundesliga and 2.Bundesliga for three seasons (2015-16 to 2017-18), announced the brand on 01/08/2015. The agreement was presented at the German Super Cup, VfL Wolfsburg - FC Bayern Munich (1-1, 5-4 on penalties), on…

FIFA: Joseph Blatter gives up his IOC position, which he had held since 1999

"Mr Blatter wrote me a letter on 23/07/2015 informing me that it would be inappropriate to seek another eight-year term, as he was retiring from his position at FIFA in seven months when a new (FIFA) president will be selected on 26/02/2015," said Thomas Bach, the president of the IOC at the 128^th…

Liga BBVA: MP & Silva to distribute the TV rights in 12 European countries and Japan

The British marketing and media agency MP & Silva acquired a sublicense from the Spanish broadcaster Mediapro for the broadcasting rights to the Liga BBVA, on 29/07/2015. MP & Silva will distribute these rights, which apply to all distribution platforms, in 12 European countries (Sweden, Norway…

Championship: Middlesbrough install a 360° LED advertising board targeting fans in the stands

Middlesbrough FC (Championship) will install a 360° LED advertising board around the pitch at the Riverside Stadium (35,000 seats), the club announced on 30/07/2015. 70 LED panels will be installed, facing the spectators in the stadium, displaying statistics, videos and fan's messages on social…