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adidas: basketball player Damian Lillard in the second campaign video for "Creators Never Follow"

adidas launched the second video for the "Creators Never Follow" marketing campaign, with this one featuring the American basketball player Damian Lillard (Portland Trail Blazers), on 19/01/2016.This video accompanies the launch of the "D Lillard 2", the second edition of the shoes bearing the…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 61237
• Published on 29/01/16 at 17:50
NHL: Associated Bank organises a treasure hunt inside the arean of the Minnesota Wild

The US bank Associated Bank has launched the activation "Puck Drop" with the Minnesota Wild franchise (NHL), offering "money can't buy" prizes, announced the bank on 15/01/2016. Fans must find one of 30 hidden hockey pucks under the seats of the Xcel Energy Center (18,064 seats). The winner must…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 61144
• Published on 29/01/16 at 17:10
Fox Sports (pay-TV) marks the resumption of the Bundesliga by launching a penalty predictor game

The US pay-TV group Fox Sports has launched a penalty kick prediction game on Facebook and Twitter to mark the resumption of the Bundesliga season, using the hashtag #18TOWIN, announced the German league on 22/01/2016. The digital campaign, which lasts two weeks, features one player from each of…
Domain(s): Media
• Category(ies): Digital, Marketing - Communication
• Article # 61230
• Published on 29/01/16 at 15:39
©  D.R.
Sky: James Murdoch is appointed chairman and will take office in April 2016

James Murdoch has been appointed as the chairman of the Sky plc board, announced the British pay-TV group on 29/01/2016. He will officially take office at the end of April 2016. James Murdoch, who is also CEO of 21th Century Fox (which owns 39% of Sky), succeeds Nicholas Ferguson as chairman of…
Domain(s): Media
• Category(ies): Agencies, Digital, Finance, …
• Article # 61223
• Published on 29/01/16 at 15:11
©  interchannel.inter.it
China: Le Sports becomes the exclusive broadcaster of the Inter Channel until January 2018

Le Sports, the sports branch of LeEco, the Chinese Internet and mobile streaming platform, has become the exclusive broadcaster, in China, of the Inter Channel -- the TV channel of FC Internazionale Milano (Serie A TIM), on 28/01/2016. The partnership between the Italian club and Le Sports will…
Domain(s): Media
• Category(ies): Agencies, Clubs, Digital, …
• Article # 61224
• Published on 29/01/16 at 14:40
©  D.R.
Liga BBVA: adidas to extend deal with Real Madrid for €140m per year until 2025-26 (Marca)

The German sports equipment manufacturer adidas will extend its partnership with Real Madrid CF (Liga BBVA) for a record amount of up to €140 million per year (including clauses) until the end of the 2025-26 season, announced the Spanish sports newspaper Marca on 29/01/2016.The extension is…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 61206
• Published on 29/01/16 at 14:10
StubHub (ticketing) and Tottenham Hotspur launch a training programme for unemployed young people

StubHub, the company specialising in the purchase and resale of tickets for shows and sporting events, and the Tottenham Hotspur Foundation, have launched "The Tottenham Hotspur Pre-Apprenticeship Scheme", a training programme for unemployed young people, aged between 16 and 24 years old…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Social Responsibility
• Article # 61198
• Published on 29/01/16 at 13:35
©  D.R.
France: Vivendi negotiating an alliance of Canal+ and beIN Sports France with beIN Media Group

Vivendi, the parent company of the pay-TV group Canal+, is currently negotiating with beIN Media Group a strategic merger with the pay-TV group beIN Sports France, according to several French media outlets (Libération, Les Echos, Le Monde, AFP), on 28/01/2016. Negotiations began in December 2015…
Domain(s): Media
• Category(ies): Media Audiences, Rights Acquisitions, Authorities, …
• Article # 61185
• Published on 29/01/16 at 13:00
©  EURO 2016 SAS
Euro 2016: the CDES de Limoges predicts an estimated economic impact of €1.266bn for France

The organisation of Euro 2016 will generate €2.8bn in sales, with an economic impact of €1.266bn (increased activity due to the event), as well as the equivalent of 26,000 full-time jobs, or 94,000 people employed in total (including 35,000 in the fields of health and security) according to the…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Finance, Stadiums, …
• Article # 61201
• Published on 29/01/16 at 12:00
©  D.R.
Raphaël Varane (Real Madrid) agrees a deal with the watchmaker Tag Heuer in France

The French international defender Raphaël Varane (Real Madrid CF) has concluded an agreement Swiss watchmaker Tag Heuer, according to information gathered by News Tank Football on 25/01/2016. The contract, which is close to the status of a "friend of the brand" does not make Raphaël Varane a Tag…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 61172
• Published on 29/01/16 at 11:35