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©  AC Milan
Serie A TIM: Kimbo (coffee brand) becomes a global partner of AC Milan in 2016-17

Kimbo, the Italian coffee brand, has extended and expanded its partnership with AC Milan (Serie A TIM) for the 2016-17 season, on 21/10/2016. The premium sponsor of the Milan club in 2015-16 - the third level in the hierarchy of Milan partners - Kimbo becomes global partner of the "Rossoneri" in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 79331
• Published on 27/10/16 at 09:16
©  LaPresse
Serie A TIM: Juventus open academy for young people aged 7-17 in Belgium, its 20th overseas

Juventus (Serie A TIM) have launched an academy for young people aged 7 to 17 in Mons (Belgium), in partnership with the Belgian club Shape FC, on 20/10/2016. Founded in 2011, Shape FC, which has 150 licensees, is located in the village of Casteau, and is part of NATO Alliance(a political-military…
Domain(s): Clubs
• Category(ies): Social Responsibility, Marketing - Communication
• Article # 79347
• Published on 26/10/16 at 17:55
©  Lega Serie A
Lega Serie A: "The reform of the European cups is good, the other leagues are wrong" (M. Beretta)

"The opposition of the Lega Serie A, on 21/10/2016, expressed vis-à-vis the decision of the EPFL ,who plans to break the bilateral agreement between the European Leagues and UEFA because of the reform of the European cups, has the support of all the Italian clubs, who feel that this reform is…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Finance, Legal
• Article # 79159
• Published on 26/10/16 at 16:20
©  Olympique de Marseille
France: Mutuelles du Soleil becomes main shirt sponsor of Marseille for 2016-17 Coupe de la Ligue

The Mutuelles du Soleil group (insurance) has become the main shirt sponsor of Olympique de Marseille (Ligue 1) for the club's Coupe de la Ligue matches during the 2016-17 season, on 25/10/2016. Olympique de Marseille will play in the 2016-17 French league cup with its "third" kit, showing…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 79329
• Published on 26/10/16 at 15:29
©  D.R.
Serie A TIM: 7.54 million Sky Italia and Mediaset Premium subscribers watch Matchday 9 2016-17

The 10 games of Matchday 9 of the 2016-17 Serie A TIM, played from 22/10 to 23/10/2016, drew a total of 7,544,092 subscribers on the channels of the Italian pay-TV groups Sky Italia and Mediaset Premium, according to data from audience measurement institutes AGB (Nielsen group) and Auditel, and…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Authorities
• Article # 79271
• Published on 26/10/16 at 14:29
©  LaLiga
LaLiga Santander: over 4.98 million viewers in Spain for Matchday 9 of the 2016-17 season

A total of at least 4.981 million viewers on average watched the 10 games of Matchday 9 of the 2016-17 LaLiga Santander, from 21/10 to 23/10/2016. This is the best cumulative TV audience of the 2016-17 season. The highest TV audience of the weekend was for the Real Madrid CF - Athletic Club Bilbao…
Domain(s): Media
• Category(ies): Agencies, Clubs, Media Audiences, …
• Article # 79155
• Published on 26/10/16 at 13:39
©  D.R.
Bundesliga: nine games of Matchday 8 draw 3.21 million subscribers to Sky Deutschland channels

The nine games of Matchday 8 of the 2016-17 Bundesliga season, played from 21/10 to 23/10/2016, drew a total of 3.21 million subscribers on average on the German pay-TV channels Sky Bundesliga, according to audience data collected by the German institutes AGF and GfK.The Hamburger SV - Eintracht…
Domain(s): Media
• Category(ies): Agencies, Clubs, Media Audiences, …
• Article # 79276
• Published on 26/10/16 at 12:50
©  LFP
Ligue 1: 1.9 million viewers for Paris Saint-Germain - O. de Marseille (0-0) in France on Canal+

Paris Saint-Germain - Olympique de Marseille (0-0), the closing game of Matchday 10 of the 2016-17 Ligue 1 season, broadcast in France on the pay-TV channel Canal+, drew an average of 1.9 million viewers, on Sunday 23/10/2016 (kick-off at 20:45 CET). This figure represented a 37.7% audience share…
Domain(s): Media
• Category(ies): Clubs, Media Audiences, Stadiums, …
• Article # 79152
• Published on 26/10/16 at 12:09
©  Premier League
Premier League: 1.47 million viewers for Chelsea - Manchester United on Sky Sports 1 in the UK

Chelsea FC - Manchester United FC (4-0), the closing match of Matchday 9 of the 2016-17 Premier League, drew 1.475 million viewers on average in the United Kingdom, on the pay-TV channel Sky Sports 1 on Sunday, 23/10/2016 (kick-off at 16:00 local time, and pre-match from 15:30). This figure…
Domain(s): Media
• Category(ies): Digital, Media Audiences, Authorities, …
• Article # 79273
• Published on 26/10/16 at 11:34
MLS: average of 21,692 spectators per game in 2016 (new record), attendance up 40% over 10 years

MLS drew an average of 21,692 spectators per game in 2016, which is a new record for the regular season of the league, announced MLS on 24/10/2016. The average attendance is up 0.6% compared to the 2015 regular season. In total, the 20 franchises hosted 7,375,287 spectators at the 330 matches of…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Marketing - Communication, Clubs, …
• Article # 79275
• Published on 26/10/16 at 10:50