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©  Paris Saint-Germain / Le Bijou Parisien
Merchandising: Paris Saint-Germain launch limited edition collections with Parisian designers

Paris Saint-Germain (Ligue 1) presented limited edition collections with Parisian fashion and accessories brands, on 18/10/2016. "Through these collaborations, Paris Saint-Germain honours the DNA of its city, which is always trendy and avant-garde, and continues to build a bridge between fashion…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 78959
• Published on 21/10/16 at 17:10
©  EIDAN RUBIO / RFEF
Copa del Rey: automobile manufacturer Seat extends as an official sponsor until 2018

The Spanish automobile manufacturer Seat has extended its agreement as an official sponsor of the Copa del Rey for two seasons (2016-2018), announced the company and the RFEF on 14/10/2016. The subsidiary of the German group Volkswagen has been an official sponsor of the final of the Spanish Cup…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication, …
• Article # 79016
• Published on 21/10/16 at 14:59
©  UEFA
Europa League: 1.65 million viewers for AS Roma - Austria Vienna (3-3) on TV8 in Italy

AS Roma (Serie A TIM) - Austria Vienna (Austrian 1st Division), 3-3, in Group E of the 2016-17 Europa League, drew 1,654,000 viewers on average in Italy on the free-TV channel TV8, on 20/10/2016 (kick-off at 21:05 CET). This figure represented a 6.2% audience share, and placed the Sky Italia group…
Domain(s): Media
• Category(ies): Clubs, Media Audiences, Authorities, …
• Article # 79014
• Published on 21/10/16 at 13:45
©  UEFA
Europa League: 1.33 million viewers for AS Saint-Étienne - FC Qäbälä (1-0) on W9 in France

AS Saint-Étienne (Ligue 1) - FC Qäbälä (1st division of Azerbaijan), 1-0, in Group C of the 2016-17 Europa League, drew 1.33 million viewers on average on free-TV channel W9, on Thursday, 20/10/2016 (kick-off at 21:05 CET).This figure represented a 5.7% audience share for the channel owned by…
Domain(s): Media
• Category(ies): Clubs, Media Audiences, Authorities, …
• Article # 79013
• Published on 21/10/16 at 13:09
©  DR1 Racing
Drone Racing: Eurosport - DR1 Racing partnership valid for 70 countries (Europe, Asia-Pacific)

Eurosport has become the exclusive broadcaster of content DR1 Racing, the drone racing event organiser, for 70 countries in Europe and Asia Pacific, announced the Discovery owned group on 17/10/2016. Eurosport also becomes the representative of the DR1 Racing interests worldwide (excluding the…
Domain(s): Media
• Category(ies): Rights Acquisitions, Marketing - Communication
• Article # 78998
• Published on 21/10/16 at 11:59
©  Nike
France: FFF to launch tender for the post-2018 World Cup kit supplier contract on 02/11/2016

FFF will launch, on 02/11/2016, the tender for the kit supplier contract for the French national teams, which will start after the 2018 World Cup, in July 2018. The process is being written and managed by the law firm Clifford Chance in Paris (FRA). The American brand Nike currently equips the…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance, Authorities, …
• Article # 78975
• Published on 21/10/16 at 10:40
©  DC
Ligue 1: a ratio of 3.8 for the distribution of TV rights (domestic and international) in 2015-16

The ratio of the distribution of audiovisual rights (including both domestic and international) of Ligue 1 - that is, the ratio of the club which receives the most money compared to the one which receives the lowest amount - for the 2015-16 season was 3.8, indicated the LFP to News Tank Football…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Agencies, Finance, …
• Article # 78859
• Published on 21/10/16 at 09:55
©  OM
Ligue 1: O. de Marseille invite children under 14 free for the game against Bordeaux on 30/10/2016

Olympique de Marseille (Ligue 1) are inviting children under 14 years old (accompanied by a parent) to come attend their home game against FC Girondins de Bordeaux at the Velodrome Orange (67,354 seats), for free, during the All Saints Day holiday on Sunday, 30/10/2016 (kick-off at 20:45 CET). "I…
Domain(s): Clubs
• Category(ies): Ticketing, Social Responsibility, Stadiums, …
• Article # 78947
• Published on 21/10/16 at 09:20
©  Malaysia Airlines
Premier League: Malaysia Airlines becomes an official partner of Liverpool FC (2016-2019)

The Malaysian airline company Malaysia Airlines has become the official airline of Liverpool FC (Premier League) for three seasons (2016-2019), beginning on 11/10/2016. Malaysia Airlines replaces the Indonesian airline Garuda Indonesia, which was the club's partner since 2012. With this…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 78904
• Published on 21/10/16 at 09:15
©  Juventus
Serie A TIM: Juve, with partner Chicco, create a space for children at Juventus Stadium

A space has been created for children under three years old in a hospitality area at Juventus Stadium (41,475 seats), an initiative taken by Juventus (Serie A TIM) with its partner Chicco, a specialist toy-maker for children, and which debuted at the home game against Udinese Calcio (2-1, Matchday…
Domain(s): Clubs
• Category(ies): Ticketing, Stadiums, Marketing - Communication, …
• Article # 78913
• Published on 21/10/16 at 09:10