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©  werder.de
Bundesliga: AB InBev (beer group) extends as a top sponsor of Werder Bremen until 2020-21

The Belgian beer conglomerate Anheuser-Busch InBev has extended, for five seasons, as a top sponsor of SV Werder Bremen (Bundesliga), on 13/04/2016. The current contract, which expires at the end of the 2015-16 season, is now extended to the end of the 2020-21 fiscal year. The annual amount is…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 66981
• Published on 14/04/16 at 15:20
Euro 2016: Turkish Airlines activates its partnership with Airbus specially for the tournament

Turkish Airlines activated its partnership as the official airline of the Euro 2016, presenting an Airbus A330-300 in the colours of the tournament, UEFA announced on 13/04/2016. Turkish Airlines will also proceed with the development of games for its travelers to win match tickets, and offer…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 66983
• Published on 14/04/16 at 14:20
Champions League: 10.31 million Germans watch Benfica - Bayern on ZDF (32.8% audience share)

SL Benfica - FC Bayern Munich (2-2), the second leg quarter-final match of the 2015-16 Champions League (Bayern advanced 3-2 on aggregate) drew 10,310,000 viewers on average on the German public channel ZDF, on Wednesday, 13/04/2016 (kick-off at 20:45 CET). This figure represented an audience…
Domain(s): Media
• Category(ies): Media Audiences
• Article # 66993
• Published on 14/04/16 at 13:15
©  The FA
UK: BBC and BT Sport extend their broadcast rights to the FA Cup until 2021

The public broadcaster BBC and the pay-TV channel BT Sport have extended, for three seasons, their broadcasting rights, in the United Kingdom, to the Emirates FA Cup, on 12/04/2016. The current agreement began in 2014-15 and was scheduled to end after the 2017-18 season. The extension is valued at…
Domain(s): Media
• Category(ies): Agencies, Clubs, Digital, …
• Article # 66916
• Published on 14/04/16 at 12:25
©  FFK
Kosovo: the admission of the federation to UEFA and FIFA on the agenda of the May Congresses

"Application for the affiliation of the Football Federation of Kosova to UEFA," is on the agenda of the 40th Ordinary UEFA Congress to be held in Budapest (HUN), on 03/05/2016. "Admission of the Football Federation of Kosova" is Item 15 of the agenda of the 66th FIFA Congress which will take place…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal
• Article # 66898
• Published on 14/04/16 at 11:25
Premier League: Aston Villa, assured of relegation, will reduce its administrative staff by 10-20%

"Aston Villa Football Club can confirm it has updated all staff on the proposed changes to the club structure in order to put it back on a firm footing. These changes will result in a headcount reduction but every effort will be made through a voluntary scheme, to mitigate as much as is possible…
Domain(s): Clubs
• Category(ies): Finance, Legal
• Article # 66886
• Published on 14/04/16 at 10:29
©  Valencia CF
Liga BBVA: Valencia CF offer two free tickets for upcoming SD Eibar game to all those who give blood

Valencia CF (Liga BBVA) offered two free tickets to when the club hosts SD Eibar (Matchday 34 of the Liga BBVA, on Wednesday 20/04/2016) to all those who participated in blood donation collection organised by the club, on 12/04/2016. Set up in partnership with the Transfusion Centre of the…
Domain(s): Clubs
• Category(ies): Ticketing, Social Responsibility, Marketing - Communication
• Article # 66821
• Published on 14/04/16 at 09:40
©  Manchester City
Champions League: record audience for beIN Sports France for City - PSG (1.55 million subscribers)

Manchester City FC - Paris Saint-Germain (1-0), the second leg quarter-final match of the 2015-16 Champions League (City advanced 3-2 on aggregate), broadcast live and exclusively in France by beIN Sports 1, drew with 1.552 million subscribers on average for the pay-TV channel on Tuesday…
Domain(s): Media
• Category(ies): Agencies, Clubs, Media Audiences, …
• Article # 66934
• Published on 13/04/16 at 18:05
Euro 2016: Continental launches a UK digital activation for the chance to win matches tickets

Continental, tyre manufacturer, is launching a digital activation of its partnership as official sponsor of Euro 2016, announced the UK subsidiary of the German brand on 29/03/2016. This activation is a virtual journey, reserved only for Internet users located in England, which takes them from…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 66901
• Published on 13/04/16 at 16:30
©  FIFA
G. Infantino wants to "maintain the momentum of this recovery" at the FIFA Congress in Mexico in May

"Your overwhelming support for far-reaching reform at the Extraordinary Congress in February will help restore credibility, strengthen governance and rebuild trust," states Gianni Infantino, FIFA president, to the attention of the 209 presidents of national federations, in a message in the…
Domain(s): Public Authorities & Regulations
• Category(ies): Finance, Legal
• Article # 66834
• Published on 13/04/16 at 15:35