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©  Liqui Moly
Ice Hockey: Liqui Moly (engine lubricants) becomes official sponsor of the 2017 World Championship

Liqui Moly, a German manufacturer of engine lubricants, cleaning, and maintenance products, has become an official sponsor of the 2017 World Ice Hockey Championship, announced the Swiss agency Infront Sports & Media, the media and marketing rights manager of the competition, on 20/04/2017. This is…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Agencies, Marketing - Communication, …
• Article # 92056
• Published on 27/04/17 at 08:37
©  LFP
LFP: 20 initiatives organised into 5 priority groups for strategic development by 2022

Enhancing the value of the game and the players in France, market French professional football internationally, redefine the brand strategy and architecture, create a network of professional football ambassadors, and make Domino's Ligue 2 and the Coupe de la Ligue of experimental laboratories for…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Social Responsibility, Marketing - Communication, …
• Article # 92107
• Published on 26/04/17 at 15:00
©  LaLiga
LaLiga Santander: at least 5.18 million total viewers in Spain for Matchday 33 of 2016-17

At least 5.188 million viewers on average watched the 10 games of Matchday 33 of the 2016-17 LaLiga Santander, played from 21 to 24/04/2017.The best TV audience was for El Clasico between Real Madrid CF - FC Barcelona (2-3), which drew 2.563 million subscribers on average on the pay-TV channel…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Clubs, …
• Article # 92105
• Published on 26/04/17 at 13:30
©  Sky
Bundesliga: nine games of Matchday 30 draw 3.6 million Sky Deutschland subscribers

The nine games of Matchday 30 of the 2016-17 Bundesliga, played from 21 to 23/04/2017, drew a cumulative total of 3.66 million subscribers on average on the German Sky Bundesliga pay-TV channels, according to data from the German institutes of audience measurement AGF and GfK. The best TV audience…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Authorities
• Article # 92053
• Published on 26/04/17 at 12:30
©  beIN Sports
FA Cup: Chelsea - Tottenham Hotspur draws 4.95 million viewers on BBC One (share: 36%)

Chelsea FC (Premier League) - Tottenham Hotspur FC (Premier League), 4-2, in the semi-finals of the 2016-17 Emirates FA Cup, drew 4.955 million viewers on average in the UK on the public BBC One on Saturday, 22/04/2017 (kick-off at 17:15 local time, pre-game from at 16:50). This score represented…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Clubs, …
• Article # 92104
• Published on 26/04/17 at 11:49
©  D.R.
Bundesliga: attendance for Matchday 30 of 2016-17, Bayern - Mainz draws 75,000 to Allianz Arena

Matchday 30 of the 2016-17 Bundesliga season drew an average of 47,207 spectators per match, for an average stadium fill rate of 94%, from 21 to 23/04/2017. The average attendance of the German league is currently 41,249 fans per game on the season (fill rate: 93%). FC Bayern Munich - 1.FSV Mainz…
Domain(s): Clubs
• Category(ies): Ticketing, Authorities, Stadiums
• Article # 92055
• Published on 26/04/17 at 10:35
©  LFP
Ligue 1: attendance for Matchday 34 of 2016-17, PSG - Montpellier draws 45,778 spectators

Matchday 34 of the 2016-17 Ligue 1 season drew an average attendance of 24,486 spectators per game (average stadium fill rate: 72%), from 21 to 23/04/2017. The average attendance of the French championship is currently 20,753 spectators per game on the season (average fill rate: 68%). Paris…
Domain(s): Clubs
• Category(ies): Ticketing, Authorities, Stadiums
• Article # 92052
• Published on 26/04/17 at 10:04
©  Ajax Amsterdam
Ajax: shirt sponsor Ziggo expands its partnership to the eSports section until 2018 (€0.3m / year)

Ziggo, a Dutch cable-TV operator, has expanded its partnership with AFC Ajax (Eredivisie), and will become the main sponsor of the club's eSports section, announced on 10/04/2017. The contract, in the first level in the sponsorship hierarchy of the eSports section, runs over a period of one and a…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 91825
• Published on 26/04/17 at 09:30
©  SV Darmstadt 98
Bundesliga: SV Darmstadt organises its 4th annual Training Fair for students on 09/05/2017

SV Darmstadt 98 (Bundesliga) are organising, in partnership with Lotto Hessen, the club's premium partner, the fourth edition of its annual Training Fair, at the Jonathan-Heimes-Stadion am Boellenfalltor, on Tuesday, 09/05/2017, from 11:30 CET.This event is part of the social campaign "Im Zeichen…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Social Responsibility, Stadiums
• Article # 91827
• Published on 26/04/17 at 09:19
©  FIFA
Video assistant referees: multiplication of the testing within one year of the IFAB decision

Italy has requested that FIFA allow for introduction of video assistance to the referees for the 2017-18 Serie A TIM season, and the French LFP will use VAR in the new promotion-relegation play-offs between Ligue 1 and Domino's Ligue in May 2017 are just two of the examples of the testing and…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Legal, Marketing - Communication, …
• Article # 92066
• Published on 25/04/17 at 17:29