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©  agardere-sports
France: Café Grand'Mère activate partnership with RC Lens (Ligue 2) with "Grandmother's Day"

Grand'Mère, a French coffee brand of the Dutch Jacobs Douwe Egberts group, activated their partnership with RC Lens (Domino's Ligue 2) during the game against Valenciennes FC (2-0, Matchday 27) by sending out eleven grandmothers, dressed in the colours red and gold (see below), at the end of…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Marketing - Communication, …
• Article # 88819
• Published on 13/03/17 at 11:15
Swansea City AFC: turnover of £97.2m (-6%) and net loss of £14.6m in 2015-16

Swansea City AFC (Premier League) posted a turnover of £97.2m (€114.9m on 31/07/2016) during the 2015-16 fiscal year (01/08/2015 to 31/07/2016), down 6% compared to the 2014-15 fiscal year (£103.9m / €147.7m at the time), announced the English club on 04/03/2017. The decrease in revenue is…
Domain(s): Clubs
• Category(ies): Finance, Essentials Clubs
• Article # 88942
• Published on 13/03/17 at 10:40
©  Eibar SD
LaLiga Santander: SD Eibar launch a Japanese version of its website with the player Takashi Inui

SD Eibar (LaLiga Santander) have launched a the Japanese version of its website, on 02/03/2017. This is the fourth version of the site, after those in Spanish, Basque, and English.The launch was symbolically done by the Japanese player at the club, Takashi Inui. Eibar are the third club in LaLiga…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 88941
• Published on 13/03/17 at 10:05
©  Girondins de Bordeaux
Ligue 1: Stéphane Martin replaces Jean-Louis Triaud as delegated president of Girondins de Bordeaux

Stéphane Martin (46 years old) has been appointed the delegated president of FC Girondins de Bordeaux (Ligue 1), on 09/03/2017. A member of the club's board of directors since June 2016, Martin succeeds Jean-Louis Triaud, who has held the presidency of the Bordeaux club since 1996. "We have always…
Domain(s): Clubs
• Category(ies): Legal
• Article # 88865
• Published on 13/03/17 at 09:30
©  beIN Sports
Europa League: Schalke 04 - Mönchengladbach draws 3.13 million viewers in Germany on Sport1

FC Schalke 04 (Bundesliga) - VfL Borussia Mönchengladbach (Bundesliga), 1-1, the first leg match of the 2016-17 Europa League Round of 16, drew 3.13 million viewers on average in Germany on the free-TV channel Sport1 on Thursday, 09/03/2017 (kick-off at 21:05 CET). Sport1 recorded a peak audience…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Clubs, …
• Article # 88918
• Published on 10/03/17 at 15:50
©  OL
Europa League: 2.23 million viewers in Italy after OL-Roma on TV8 (share: 8.5%)

Olympique Lyonnais (Ligue 1) - AS Roma (Serie A TIM), 4-2, the first leg match of the 2016-17 Europa League 2016-17, drew 2.233 million viewers on average in Italy on the free-TV channel TV8, on Thursday 09/03/2017 (kick-off at 21:05 CET). This figure represented an 8.5% audience share, and ranked…
Domain(s): Media
• Category(ies): Media Audiences, Clubs, Authorities, …
• Article # 88917
• Published on 10/03/17 at 15:35
©  beIN Sports
Europa League: 1.463 million viewers for Lyon - AS Roma in France on W9 (share: 6.5%)

Olympique Lyonnais (Ligue 1) - AS Roma (Serie A TIM), 4-2, the first leg match of the 2016-17 Europa League 2016-17, drew 1,463,000 viewers on average in France on the free-TV channel W9, on Thursday 09/03/2017 (kick-off at 21:05 CET).This figure represented a 6.5% audience share, and ranked the…
Domain(s): Media
• Category(ies): Media Audiences, Clubs, Authorities, …
• Article # 88915
• Published on 10/03/17 at 15:04
©  CSL
Chinese Super League: Tag Heuer (watchmaker) launches a "CSL" stamped watch

The Swiss watchmaker Tag Heuer has activated its partnership with the Chinese Super League by launching a "CSL" stamped watch, announce the brand of the LVMH group and the Chinese Professional Football League at a joint press conference in Jinan (China) on 04/03/2017. Tag Heuer became the Official…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing, …
• Article # 88912
• Published on 10/03/17 at 13:39
©  D.R.
Belgium: Anderlecht abandon its proposed move to the future Eurostadium in Brussels

RSC Anderlecht (Jupiler Pro League) have abandoned its plan to relocate from the Stade Constant Vanden Stock (21,500 capacity) to the future Eurostadium (60,000 capacity) in Brussels, announced Jo Van Biesbroeck, the operational manager of the club, on 04/03/2017. Anderlecht was initially…
Domain(s): Clubs
• Category(ies): Stadiums, Legal, Essentials Clubs
• Article # 88860
• Published on 10/03/17 at 12:59
©  Heineken
Rugby: Heineken (beer) becomes a global partner (first level) of the 2019 World Cup in Japan

The Dutch beer conglomerate Heineken has renewed and upgraded partnership with World Rugby to become a "global partner" of the 2019 Rugby World Cup in Japan, announced the two entities on 02/03/2017. This is a top-level partnership in the sponsorship hierarchy of World Rugby. Heineken has been a…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 88764
• Published on 10/03/17 at 12:09