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©  D.R.
NHL: PepsiCo (food group) extends as partner of the North American hockey league

PepsiCo, an American group specialising in the food and beverage sector, has extended its partnership with the NHL, on 25/01/2018. The "multi-year" agreement will run for five years according to US media. PepsiCo, a partner of the North American league since 2006, had previously extended its…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Sponsors - Partners
• Article # 111743
• Published on 30/01/18 at 09:35
©  Swansea City AFC
Premier League: Swansea City AFC launch new mobile app with ticketing interface

Swansea City AFC (Premier League) have launched a new mobile application that integrates a ticketing interface for all club matches at the Liberty Stadium (21,088 capacity) on 19/01/2018. "Developed in conjunction with our partners Sports Alliance (customer relations), Other Media (mobile…
Domain(s): Clubs
• Category(ies): Ticketing, Digital, Marketing - Communication, …
• Article # 111760
• Published on 29/01/18 at 17:39
©  DFB
DFB: Commerzbank (bank) extends as premium partner of the German Federation until 2024

The German bank Commerzbank has extended its premium partnership with the DFB for five and a half years, announced the German Football Association on 26/01/2018. The partnership, which was scheduled to end on 31/12/2018, has been extended until 31/07/2024. The premium partnership is a…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Digital, Authorities, …
• Article # 111742
• Published on 29/01/18 at 17:00
©  WSL
Surf: Facebook extends as the exclusive digital broadcaster of the World Surf League for 2018-2019

"World Surf League (WSL) and Facebook announced a historic partnership today that makes the social media platform the exclusive digital home for the top live events in surfing in 2018 and 2019. This includes all elite men's and women's Championship Tour events, the Qualifying Series 10,000 and Big…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Digital
• Article # 111744
• Published on 29/01/18 at 16:25
©  GSA
LaLiga: nine Saudi players loaned to Spain as part of an agreement with Saudi Arabia

As part of the partnership agreement between the Saudi General Sports Authority (GSA), the Saudi Football Federation, and LaLiga, nine Saudi players will be loaned to LaLiga clubs in LaLiga Santander and LaLiga 1|2|3 for six months from January 2018, announced the Spanish League on 21/01/2018…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Marketing - Communication, Social Responsibility, …
• Article # 111747
• Published on 29/01/18 at 15:39
©  LaLiga
Deloitte Football Money League 2018: Real Madrid and Manchester City top in TV rights (€236.8m)

Real Madrid CF (LaLiga Santander) and Manchester City FC (Premier League) are the two clubs that generated the most audiovisual revenue (€236.8m) in 2016-17, according to figures from the 2018 edition of the Football Money League, published by the UK audit and consultancy firm Deloitte on…
Domain(s): Clubs
• Category(ies): Agencies, Finance, Marketing - Communication
• Article # 111694
• Published on 29/01/18 at 14:59
©  FIGC
Italy: Rai aquires Azzurri matches (2018-2022), and to share the rights to Euro 2020 with Sky

The Italian public broadcaster Rai has acquired, for Italy, the exclusive broadcasting rights to matches of the Italian men's national team for the 2018-2022 period (excluding the World Cup and Euro) on 25/01/2018. The rights, acquired from the agency CAA Eleven, a Swiss company that has been…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Authorities
• Article # 111658
• Published on 29/01/18 at 14:15
©  Juventus
Juventus: first episodes of the documentary series produced by Netflix available on 16/02/2018

The first three episodes of the documentary series on Juventus FC (Serie A TIM), produced and broadcast by Netflix (company producing and broadcasting streaming video content), will be available from 16/02/2018, said the Turin Club on 22/01/2018. "The series follows the club through the…
Domain(s): Clubs
• Category(ies): Agencies, Digital, Marketing - Communication
• Article # 111657
• Published on 29/01/18 at 12:24
©  Deportivo Alavès
LaLiga Santander: Integra Energía (electricity) shorts sponsor of Deportivo Alavès until 2018-19

Integra Energía, Spanish electricity supplier, has become an official partner of Deportivo Alavès (LaLiga Santander) on 26/01/2018. The agreement, which will make Integra Energía a fourth level partner in the sponsorship hierarchy of the Spanish club, will run for a duration of a season and a…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 111656
• Published on 29/01/18 at 11:49
©  D.R.
NBA: Verizon renews and extends its partnership and will broadcast 8 games free to non-subscribers

Verizon, an American telecommunications company, has renewed and extended its digital partnership with the NBA for "several seasons", announced the two entities on 17/01/2018. The amount of the deal would be similar to the previous agreement, about $133m a year (€107m), according to US media…
Domain(s): Sponsors & Partners, Media
• Category(ies): Rights Acquisitions, Agencies, Clubs, …
• Article # 111672
• Published on 29/01/18 at 11:19