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©  NFL
NFL: Snapchat extends its partnership with the league and adds a new "Sunday Publisher Story"

Snapchat, a photo and video sharing application, has renewed and extended its partnership with the National Football League for multiple years, according to the NFL on 30/07/2018. The NFL and Snapchat have been partners since 17/09/2015. "As part of the extended partnership, the NFL will add…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Digital, …
• Article # 126274
• Published on 06/08/18 at 13:14
©  D.R.
MLS All-Star Game: A goalkeeper with a headset and microphone interviewed by ESPN during the match

The US sports pay-TV channel ESPN equipped American goaltender Brad Guzan (Atlanta United, MLS) with a microphone and a headset at the MLS All-Star Game between the MLS All-Star team and Juventus FC ( Serie A TIM) (1-1, 3-5 on penalties) at Mercedes-Benz Stadium (74,000 capacity, in Atlanta…
Domain(s): Media
• Category(ies): Agencies, Marketing - Communication
• Article # 126366
• Published on 06/08/18 at 12:24
©  Perform
Italy: launch of DAZN (OTT platform), broadcaster of the Serie A (3 games/day), LaLiga and Ligue 1

DAZN, the OTT sports platform of the British group Perform, has been officially launched in Italy on 02/08/2018. Perform Group took advantage of the launch to formalise several acquisitions of sports rights in Italy (see below), including the exclusive broadcast rights to LaLiga Santander…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Digital
• Article # 126364
• Published on 06/08/18 at 11:30
©  Manchester City
Premier League: Turtle Beach (headsets) becomes a partner of Manchester City eSports

Turtle Beach, an American manufacturer of headsets and audio accessories for video games, has become a partner of Manchester City FC's (Premier League) eSports team, according to the club on 01/08/2018. This is the first sponsorship agreement for Manchester City eSports. "The new partnership…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, esport - gaming
• Article # 126367
• Published on 06/08/18 at 10:45
©  Paris Saint-Germain
Paris Saint-Germain: airline Emirates will not extend its shirt sponsorship contract beyond 2019

"By mutual agreement with the club, Emirates will not renew its sponsorship contract with Paris Saint-Germain (Ligue 1 Conforama)" beyond 2018-19, announced the Dubai airline company  (United Arab Emirates) to News Tank Football on 03/08/2018. Emirates, with its slogan "Fly Emirates", has…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Authorities, …
• Article # 126365
• Published on 06/08/18 at 10:14
©  Milan AC
AC Milan: former player Paolo Maldini appointed sporting strategy and development director

"AC Milan's new chapter is further marked by today's appointment of Paolo Maldini as the club's new sporting strategy and development director. Paolo is a living legend in the Rossoneri's history for his outstanding class, talent, leadership and loyalty, and his record of achievement is unmatched…
Domain(s): Clubs
• Category(ies): Legal, Marketing - Communication
• Article # 126359
• Published on 06/08/18 at 09:29
©  Real Madrid CF
LaLiga Santander: Facebook, Twitter and Instagram accounts of the 20 clubs (August 2018)

The 20 clubs involved in the 2018-19 LaLiga Santander season have more than 434 million fans on Facebook, Twitter and Instagram, according to data collected by News Tank Football on 01/08/2018. This total makes LaLiga Santander the most popular European league on all three social networks, ahead…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Digital, Essentials Clubs
• Article # 126320
• Published on 03/08/18 at 18:20
©  Manchester United FC
Premier League: Facebook, Twitter and Instagram accounts of the 20 clubs (August 2018)

The 20 clubs involved in the 2018-19 Premier League season have more than 400 million fans on Facebook, Twitter and Instagram, according to data collected by News Tank Football on 01/08/2018. This total makes the Premier League the second most popular European Top 5 league on all the three social…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 126204
• Published on 03/08/18 at 17:50
©  D.R.
Serie A TIM: Facebook, Twitter and Instagram accounts of the 20 clubs (August 2018)

The 20 clubs involved in the 2018-19 Serie A TIM season have nearly 89 million fans on Facebook, Twitter and Instagram, according to data collected by News Tank Football on 01/08/2018. The Serie A TIM is the third most popular European Top 5 league on these three social networks, behind LaLiga…
Domain(s): Clubs
• Category(ies): Digital, Authorities, Marketing - Communication
• Article # 126347
• Published on 03/08/18 at 17:30
©  The FA
England: Mitre (equipment manufacturer) becomes the official ball for FA competitions for 2018-2021

The British sports equipment manufacturer Mitre has become the official football supplier of the competitions organised by The FA, the English Football Association, on 01/08/2018. The agreement covers a period of three seasons (2018-2021). Mitre will supply the "Miter Delta Max" ball and…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Merchandising - Licensing, …
• Article # 126342
• Published on 03/08/18 at 16:50