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©  Chelsea
FA Cup: Chelsea - Manchester United draws 6.72 million viewers on BBC One (audience share: 46%)

Chelsea FC (Premier League) - Manchester United FC (1-0), the final of the 2017-18 Emirates FA Cup, drew an average of 6.724 million viewers in the UK on the free-TV channel BBC One on Saturday 19/05/2018 (kick-off at 17:15 local time, 18:15 CET). This score represented an audience share of…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Clubs, …
• Article # 120554
• Published on 22/05/18 at 11:00
©  bayernmunich
Bundesliga: FC Bayern Munich to launch FCB Digital & Media Lab (digital and multimedia subsidiary)

FC Bayern Munich (Bundesliga) have created the "FCB Digital & Media Lab", a new digital and multimedia subsidiary, which will be launched from the beginning of the 2018-19 season, announced the club on 16/05/2018. The branch will be chaired by Stefan Mennerich, head of media, digital and…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Rights Acquisitions, Agencies, …
• Article # 120514
• Published on 22/05/18 at 10:34
©  RC Lens_Macron
France: Macron succeeds Umbro as equipment supplier (2018-2021) of RC Lens (Domino's Ligue 2)

The Italian brand Macron has become the official equipment supplier of Racing Club de Lens (Domino's Ligue 2) for a period of three years beginning the 2018 season, announced the French club on 14/05/2018. The agreement was negotiated via Lagardère Sports, a Lagardère Sports and Entertainment…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Sporting Goods & Brands, Merchandising - Licensing, …
• Article # 120039
• Published on 22/05/18 at 09:54
©  D.R.
French Pro Football Convention: third edition in Cannes (FRA) on Tuesday 22 and Wednesday 23/05/2018

The third edition of the French Professional Football Convention, which brings together directors from French professional clubs, is being held at the Grand Hyatt Martinez Hotel in Cannes (FRA) on Tuesday 22 and Wednesday 23/05/2018. "This year, we wanted to focus the Convention around the…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Social Responsibility, Marketing - Communication, …
• Article # 120463
• Published on 21/05/18 at 18:04
©  FC Schalke 04
Bundesliga: FC Schalke 04 launch partnership with Kick It (soccer tournament, USA)

FC Schalke 04 (Bundesliga) have signed a three year partnership with Kick It, a US "3v3" soccer tournament, announced the club on 16/05/2018. "FC Schalke 04 will be the official soccer club of 'Kick It 3v3', the largest and longest running grassroots soccer tournament tour in the United States…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Social Responsibility, Stadiums
• Article # 120505
• Published on 21/05/18 at 17:20
©  PSG
Financial fair play: "We did not do anything wrong, we respected the rules" (N. Al-Khelaïfi, PSG)

"We have always followed the rules, it's true that UEFA is very tough in the discussions and sometimes even unfair. For me, honestly, it would be surprising, abnormal and scandalous to be punished. (...) We did not do anything wrong, we respected the rules. People know where our money comes from…
Domain(s): Clubs
• Category(ies): Finance, Legal, Marketing - Communication
• Article # 120506
• Published on 21/05/18 at 16:20
DFB-Pokal: 10.45 million cumulative viewers for the German Cup final on ARD and Sky Deutschland

FC Bayern Munich (Bundesliga) - Eintracht Frankfurt (Bundesliga), 1-3, the final of the 2017-18 DFB-Pokal at the Olympiastadion (74,649 capacity) in Berlin (GER), drew an average of 10 million viewers on the free and public TV channel ARD, on Saturday 19/05/2018 (kick-off at 20:00 CET). This…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Clubs, …
• Article # 120503
• Published on 21/05/18 at 15:20
©  D.R.
eSports: Royal Belgian Football Association creates the "Belgian eDevils", the Belgium eFoot team

The Royal Belgian Football Association (URBSFA) have created the "Belgian eDevils", Belgium's official eFoot team, formed at the end of a national team tournament on the FIFA 18 video game from the American publisher EA Sports, on 06/05/2018. A selection tournament, played by 16 players at the…
Domain(s): Public Authorities & Regulations
• Category(ies): Authorities, esport - gaming
• Article # 120433
• Published on 21/05/18 at 14:25
©  NBA
NBA: "1.4 billion people are connecting with the NBA in some way" (Adam Silver, commissioner)

"We have built an enormous global social media community. We estimate roughly 1.4 billion people are connecting with the NBA in some way. And on the other hand, our (TV) ratings are up. Whether that will always be the case, I'm not sure. And although the social media platforms have been a new…
Domain(s): Media
• Category(ies): Agencies, Digital, Authorities, …
• Article # 120434
• Published on 21/05/18 at 12:30
©  adidas
Premier League: adidas becomes the "Official Technical Kit Partner" of Leicester City from 2018-19

The German brand adidas will succeed Puma as the "Official Technical Kit Partner" of Leicester City FC (Premier League) from 2018-19, announced the English club on 16/05/2018. Neither the duration nor the value of the contract have been communicated. Puma has been the kit supplier of…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Sporting Goods & Brands, …
• Article # 120432
• Published on 21/05/18 at 11:30