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©  phonadroid.com
eSports: Lagardère Sports becomes "the exclusive Partnership Sales House" of RFRSH Entertainment

The sports marketing agency Lagardère Sports has signed an agreement to "extend and adapt" its exclusive worldwide agreement with RFRSH Entertainment, a Danish company specialised in eSports marketing and media rights, on 24/04/2018. Lagardère Sports will now become "the exclusive Partnership…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Agencies, Digital, …
• Article # 119101
• Published on 30/04/18 at 15:44
©  D.R.
Bundesliga: domestic and international TV rights for the 2017-2021 cycle

The Bundesliga continues to award its TV rights internationally for the 2017-2021 cycle. For all the domestic audiovisual rights of the competitions organised by the DFL (Bundesliga, 2.Bundesliga, promotion/relegation play-offs, and the German Supercup), the German league has already announced an…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Authorities
• Article # 112638
• Published on 30/04/18 at 15:41
©  Hull City
Championship: Hull City to play in Kenya in May as an activation of their SportPesa sponsorship deal

Hull City Tigers (Sky Bet Championship) will face either Gor Mahia FC, the 2017 Kenyan league Champions, or cup winners AFC Leopards SC, in a one-off game at the Kasarani Stadium in Nairobi (KEN) on Sunday 13/05/2018, announced the English side on 23/04/2018. This friendly game is an activation…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Digital, Authorities, …
• Article # 119058
• Published on 30/04/18 at 14:40
©  Valence CF
Valencia CF: friendly versus Al-Nassr FC in Riyadh to promote the club's brand in Saudi Arabia

Valencia CF (LaLiga Santander) will play a friendly versus Al-Nassr FC (Saudi Arabia, first division) in the Saudi capital Riyadh, on Wednesday 09/05/2018 (kick-off at 17:40 CET, 18:40 local time), announced the Spanish club on 24/04/2018. It will be Valencia CF's third game in Saudi Arabia…
Domain(s): Clubs
• Category(ies): Marketing - Communication
• Article # 119081
• Published on 30/04/18 at 13:50
©  DFB
eSports: the DFB disassociates from violent video games in order to focus on "e-Soccer"

"The DFB highlights a clear demarcation in eSports games and intends to focus solely on sports-related video games, and to prevent misleading interpretations of the term eSports, it will be referred to as e-Soccer," announced the German Football Association on 20/04/2018.  "The German…
Domain(s): Public Authorities & Regulations
• Category(ies): Digital, Authorities, Marketing - Communication, …
• Article # 119008
• Published on 30/04/18 at 12:34
©  Melody Donchet
Women's football: UEFA launches tender for "Official Match Ball" and "Lifestyle Partner" 2018-2021

UEFA is inviting interested companies to apply to become the Official Match Ball supplier and Official Lifestyle Partner (clothing and lifestyle accessories) of women's football competitions for the 2018-2021 cycle. According to UEFA the competitions concerned include the following: • UEFA…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Digital, Sporting Goods & Brands, …
• Article # 119009
• Published on 30/04/18 at 11:45
©  DFB
FIFA: Confederations to be consulted on a new 24-team Club World Cup project

Gianni Infantino, the president of FIFA, is expected to meet the presidents and general secretaries of the six confederations (UEFA, CAF, CONCACAF, CONMEBOL, AFC and OFC) to discuss a project involving a group of investors ready to inject $25bn (€20.4bn) over the 2021-2033 period for the…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Clubs, Finance, …
• Article # 118808
• Published on 30/04/18 at 11:10
©  SOF UEFA UEFA
European cups: "UEFA's solidarity payments contribute to competitive imbalance" (L-C. Olsson)

"UEFA's solidarity payments system needs to be revised, because today it benefits the biggest clubs in the domestic leagues and therefore contributes to the competitive imbalance of national competitions. The system does not benefit those who need it most," said Lars-Christer Olsson, president of…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Finance, Legal, …
• Article # 118861
• Published on 30/04/18 at 10:39
Sky: Comcast formalizes a takeover bid of £22.1bn, higher than that of 21st Century Fox

Comcast, a US telecom conglomerate, has launched a £22.1bn (€25.36bn) takeover bid for the British audiovisual group Sky, on 25/04/2018. This offer is superior to that of the US media conglomerate, 21st Century Fox, currently a 39.1% shareholder in Sky, which announced the acquisition of the…
Domain(s): Media
• Category(ies): Agencies, Finance, Authorities, …
• Article # 119010
• Published on 30/04/18 at 09:59
©  KAA Gent
Jupiler Pro League: equipment suppliers of the clubs in 2017-18

The Dutch brand Jartazi is the most represented equipment supplier in the 2017-18 Jupiler Pro League, with three of the 16 clubs of the Belgian first division under contract. In total, 12 different equipment manufacturers are present in Jupiler Pro League, including two Belgian brands (Patrick and…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Sporting Goods & Brands, …
• Article # 118706
• Published on 30/04/18 at 09:30