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©  FIFA
2018 FIFA World Cup Russia Technical Report: "France were worthy winners" (Zvonimir Boban, FIFA)

"France were worthy winners. Under the steady stewardship of Didier Deschamps, who had a clear and precise vision of how to make the most of the players at his disposal and go all the way, they were the most settled and assured performers overall," said Zvonimir Boban (CRO), FIFA deputy secretary…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication
• Article # 131392
• Published on 18/10/18 at 11:20
©  D.R.
Ligue 1 Conforama: Olympique de Marseille inaugurate the OM Campus sports complex

Olympique de Marseille (Ligue 1 Conforama) have inaugurated the OM Campus, a 37,000 square meter sports complex located in the 9th district of the city of Marseille, on 14/10/2018. The OM Campus is the result of the renovation of the Stade Paul Le Cesne, of which the club recovered operation of in…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Stadiums
• Article # 131309
• Published on 18/10/18 at 10:29
Mexico: ESPN launches a channel dedicated to women's sports, culture and lifestyle

The ESPN Sports pay-TV channel has launched "espnW Mexico", in Mexico, on 14/10/2018. The channel will be "a global multiplatform brand dedicated to engaging and inspiring women through sports, offering total access to female athletes and the sports they play, takes fans inside the biggest events…
Domain(s): Media
• Category(ies): Agencies, Digital, Marketing - Communication
• Article # 131530
• Published on 18/10/18 at 09:30
©  D.R.
NBA: Norwegian (airline), presenting partner of the Wizards - Knicks game in London on 17/01/2019

Norwegian, a low-cost Norwegian airline, has become the presenting partner of the NBA London Game 2019, a regular season National Basketball Association game between the Washington Wizards and the New York Knicks, relocated to the O2 Arena in London (GBR) on 17/01/2019, according to the NBA on…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 131370
• Published on 17/10/18 at 17:40
Nations League: France posts the 3 best TV audiences in Italy (excluding Italy matches)

The first three matches of the French team during the 2018-19 Nations League, constitute the three best TV audiences of the competition in Italy (excluding Italy matches) from 06/09 to 16/10/2018. France - Germany (2-1) drew an average of more than 3 million viewers on the free and private TV…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Authorities
• Article # 131380
• Published on 17/10/18 at 17:00
©  Sportel
Sportel: "an important strategic change" in 2019 "as it redefines the opportunities for its events"

"2019 will mark an important strategic change for Sportel as it redefines the opportunities for its events and will remain the global marketplace concentrating on maximising commercial opportunities for its members from across the world," announced Sportel on 15/10/2018. "Sportel Asia is the…
Domain(s): Media
• Category(ies): Agencies, Clubs, Digital, …
• Article # 131305
• Published on 17/10/18 at 16:25
©  Sporsora
Sporsora: "In terms of naming rights, it is stadiums that seek us now'" (J-M Pailhol, Allianz)

"In terms of naming rights, we went from 'push' to 'pull', in other words, it is stadiums that seek us now, not the other way around. But we want to go further than just naming rights, to go from a cost centre (paying for the rights) to a profit centre (generating income alongside the club)," said…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 131308
• Published on 17/10/18 at 15:40
©  FC Barcelona
FC Barcelona: Samba Financial Group (bank) extends as a regional partner of the club in Saudi Arabia

The Saudi bank Samba Financial Group has extended as a regional partner of FC Barcelona (LaLiga Santander) for five seasons until 2022-23, on 15/10/2018. Samba Financial Group has been linked to FC Barcelona since an initial three-season agreement, (2013-2016), with two optional additional…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 131350
• Published on 17/10/18 at 14:15
©  @CreditAgricole
Women's World Cup 2019: Crédit Agricole becomes the third national supporter after Arkema and SNCF

The French bank Crédit Agricole has become an "official national supporter" of the 2019 Women's World Cup on 16/10/2018. The competition will take place in France from 07/06 to 07/07/2019. "As part of its commitment to the French Football Federation (FFF), Crédit Agricole is already a sponsor…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Authorities, Marketing - Communication
• Article # 131306
• Published on 17/10/18 at 13:10
©  @equipedefrance
Nations League: France-Germany, 6.69 million viewers in France (M6), 11.69 million in Germany (ARD)

The France - Germany (2-1) 2018-19 Nations League match (League A, Group 1), at the Stade de France (80,000 capacity, Saint-Denis, FRA), drew an average of 6.696 million TV viewers on the free and private TV channel M6, on Tuesday 16/10/2018 (kick-off at 20:45 CET), according to data from the…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Authorities
• Article # 131339
• Published on 17/10/18 at 12:20