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©  D.R.
Deal Tracker: all the latest sponsorship / partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, from 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 131723
• Published on 23/10/18 at 09:35
©  AFC Ajax
Eredivisie: turnover of €91.9m for AFC Ajax in 2017-18 (€118.2m in 2016-17)

AFC Ajax (Eredivisie) posted a turnover (excluding capital gains on player transfers) of €91.9m during the financial year 2018 (from 01/07/2017 to 30/06/2018), down 22.2% compared to in 2017 (€118.2m), according the Amsterdam (NED) club, on 28/09/2018. Eliminated in the third qualifying round…
Domain(s): Clubs
• Category(ies): Finance
• Article # 131749
• Published on 22/10/18 at 17:40
©  Sky Italia
Premier League: Sky extends broadcast rights in Italy for the 2019-2022 cycle

The pay-TV group Sky Italia has extended its exclusive broadcast rights to the Premier League, for the 2019-2022 cycle, on 20/10/2018. "More than 235 Premier League matches per season will be broadcast on Sky Sport channels, on all platforms (free-TV, satellite and fiber). Top matches will…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies
• Article # 131750
• Published on 22/10/18 at 17:00
©  D.R.
Ligue 1 Conforama: AS Monaco opens an official account on the Russian social network Vkontakte

"AS Monaco FC (Ligue 1 Conforama) is continuing its international development on social media with the opening of its Vkontakte page in Russia," announced the club on 19/10/2018. "Being closer to its fans worldwide, increasing its visibility and offering innovative and adapted content is AS…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 131728
• Published on 22/10/18 at 16:15
©  FIGC
Italy: Gabriele Gravina, sole candidate, is elected as FIGC president with 97.2% of the votes

Gabriele Gravina, born on 05/10/1953, has been elected as president of the Italian Federation (FIGC) at its Elective Assembly at the Hilton Rome Airport hotel in Fiumicino (ITA), today (Monday 22/10/2018). As the sole candidate, Gravina gained 97.2% of the votes (2.8% blank votes). At the age…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal, Essentials Public Authorities & Regulations
• Article # 131731
• Published on 22/10/18 at 15:30
©  D.R.
Bundesliga: Eintracht Frankfurt to internalize its marketing activities from 01/07/2019

Eintracht Frankfurt (Bundesliga) will internalize its own marketing activities from 01/07/2019, according to the club, following a unanimous decision from the Executive Board and the Supervisory Board on 18/10/2018. The partnership with Lagardère Sports Germany (formerly Sportfive), exclusive…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 131717
• Published on 22/10/18 at 14:20
©  ATP Next Gen
Tennis: Tag Heuer becomes the "official watch and timekeeper" of the Next Gen ATP Finals 2018

The Swiss watchmaker TAG Heuer has become, with the Italian Tennis Federation (FIT), the "official watch and timekeeper" of the Next Gen ATP Finals 2018, on 19/10/2018. As part of the deal, for the end-of-season tournament involving the seven top-ranked players in the ATP rankings, plus a…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 131707
• Published on 22/10/18 at 12:50
©  Premier League
Premier League: adidas, the most represented equipment supplier in 2018-19 (six clubs)

With six of the 20 clubs under contract (30%), the German brand adidas is the most represented equipment supplier in the Premier League in 2018-19. adidas reclaims its title as the most represented equipment supplier of the Premier League which it held from 2014-15 to 2016-17, until it was…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 131673
• Published on 22/10/18 at 12:10
©  UEFA
UEFA: a 50% increase in funds dedicated to the development of women's football in Europe from 2020

"UEFA is increasing funding in its Women's Football Development Programme by 50% in order to show the organisation's commitment to supporting the women's game," announced the European confederation on 12/10/2018. As part of the UEFA HatTrick development programme, UEFA's Women's Football…
Domain(s): Public Authorities & Regulations
• Category(ies): Finance, Legal
• Article # 131671
• Published on 22/10/18 at 11:20
©  FIFA
FIFA: second Compliance Summit to "strengthen good governance and promote ethical conduct"

"As part of its ongoing efforts to strengthen good governance and promote ethical conduct across the international football community, FIFA held its second Compliance Summit at the Home of FIFA in Zurich (SUI) on 17/10 and 18/10/2018. The two-day gathering saw professionals from all around the…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal, Marketing - Communication
• Article # 131672
• Published on 22/10/18 at 10:40