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©  adidas
2018 World Cup: 56 adidas ambassadors in "Creativity is the Answer" communication campaign

The German sports equipment manufacturer adidas highlights 56 sportsmen and women, musicians and brand ambassadors in the latest advert for the brand's "Here to Create" global communication campaign, titled "Creativity is the Answer" which has been broadcast since 04/06/2018 in the run up to the…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Sporting Goods & Brands, …
• Article # 121993
• Published on 11/06/18 at 11:30
©  Bongarts/Getty Images 2018 Getty Images
Germany: Lagardère Sports extends its hospitality marketing partnership with the DFB until 2020

The sports marketing agency Lagardère Sports has extended its hospitality marketing partnership with the DFB, the German Football Association, "until the end of 2020," announced Lagardère on 05/06/2018. The rights concern the final of the DFB-Pokal, as well as the matches of the German…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Agencies, Ticketing, …
• Article # 121991
• Published on 11/06/18 at 10:30
©  Premier League
Premier League: Richard Scudamore to leave his post as executive chairman "by the end of 2018"

"The Premier League has today announced that its executive chairman, Richard Scudamore, intends to relinquish his position by the end of 2018," said the English professional football league on 07/06/2018. "He has led the organisation for almost 20 years overseeing significant growth in…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Clubs, Legal, …
• Article # 122129
• Published on 11/06/18 at 09:40
©  Real Madrid CF
Twitter: Top 100 European clubs with the most followers (June 2018)

With more than 52.4 million followers, FC Barcelona (LaLiga Santander) are the most followed European club on Twitter, according to data compiled by News Tank Football, which offers a Top 100 of the most popular European clubs on this social network on 01/06/2018. To establish this Top 100…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Authorities, Digital, …
• Article # 122159
• Published on 08/06/18 at 17:00
Premier League: additional international TV rights revenue to be distributed according to ranking

The Premier League clubs have reached an agreement, in the case of an increase in revenue, for the distribution of additional revenue from the international audiovisual rights of the league, starting from the 2019-20 season, announced the league on 07/06/2018. Revenues from international…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Finance, Essentials Public Authorities & Regulations
• Article # 122131
• Published on 08/06/18 at 16:00
©  Canterbury_World Rugby
World Rugby: Canterbury extends as official sports apparel supplier for two years on 06/06/2018

New Zealand brand Canterbury extended its partnership with World Rugby and becomes the official sports apparel supplier of the Rugby World Cup 2019, said the body on 06/06/2018. "The two-year deal encompasses Rugby World Cup 2019, the World Rugby U20 Championship, elite 15s and sevens match…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Sponsors - Partners
• Article # 121990
• Published on 08/06/18 at 14:30
©  Wolfsburg
eSports: Vodafone (telecoms) becomes a main partner of the VfL Wolfsburg (Bundesliga) eSports team

The German subsidiary of the telecommunications group Vodafone has become a main partner of the VfL Wolfsburg (Bundesliga) eSports team, 'E-Sport-Wölfe', announced the club on 04/06/2018. Vodafone Germany joins effect, a German energy drink brand, Turtle Beach, an American manufacturer of…
Domain(s): Clubs
• Category(ies): Rights Acquisitions, Sponsors - Partners, esport - gaming
• Article # 121988
• Published on 08/06/18 at 13:50
©  Robert Lewandowski
Robert Lewandowski: Lagardère Sports concludes a commercial rights agreement with the footballer

The sports marketing agency Lagardère Sports has concludes a multi-year management and commercial representation agreement with the Polish international footballer Robert Lewandowski (FC Bayern Munich, Bundesliga) on 28/05/2018. The Lagardère Sports & Entertainment group is entrusted with the…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Agencies, Digital, …
• Article # 122069
• Published on 08/06/18 at 12:50
Twitter: 75.1 million followers in total for the 20 Premier League clubs (June 2018)

The 20 clubs involved in the 2017-18 Premier League season have a cumulative 75.1 million followers on the social network Twitter, according to data collected by News Tank Football on 01/06/2018. The Premier League ranks first in the European Top 5, with an average of 3.757 million followers per…
Domain(s): Clubs
• Category(ies): Digital, Authorities, Marketing - Communication
• Article # 122004
• Published on 08/06/18 at 12:10
Twitter: 71.6 million followers in total for the 20 LaLiga Santander clubs (June 2018)

The 20 clubs involved in the 2017-18 LaLiga Santander season have a cumulative total of 71.6 million followers on the social network Twitter, according to data ed by collected by News Tank Football on 01/06/2018. This result makes LaLiga Santander the second most popular European Top 5 league on…
Domain(s): Clubs
• Category(ies): Digital, Authorities, Marketing - Communication
• Article # 121997
• Published on 08/06/18 at 11:40