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©  CD Leganés
LaLiga Santander: Betway (betting) becomes main shirt sponsor of CD Leganés for 2018-2020

Betway, an online betting and gambling operator based in Malta, has become the main shirt sponsor of Club Deportivo Leganés (LaLiga Santander) for two seasons (2018-2020), on 19/06/2018. Betway has the status of main sponsor, the first level in the sponsorship hierarchy of the Spanish club…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing, …
• Article # 123311
• Published on 25/06/18 at 13:24
©  D.R.
FIBA: Patrick Baumann (SUI) extended in his duties as secretary general until 2031

Patrick Baumann (SUI) has been extended, via unanimous decison, as the secretary general of FIBA until 2031, by the Central Board of the global basketball authority on 17/06/2018. Patrick Baumann has held this position since 2003. In 2010, his contract was renewed until 2022. Patrick Baumann…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal, Marketing - Communication
• Article # 123312
• Published on 25/06/18 at 12:29
©  FC Séville
Sevilla FC: club launches the 2018-19 season ticket campaign with two un-seated options

Sevilla FC have launched a new subscription campaign for the 2018-19 season that gives its season ticket holders a variety of benefits, according to the Spanish club on 18/06/2018. "The 'Fight for what you love' campaign offers a 10% discount for adult season-ticket holders, a 20% reduction for…
Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication, Stadiums
• Article # 123309
• Published on 25/06/18 at 11:04
©  D.R.
Ligue 1 Conforama: LOSC Lille presents a new logo as part of its "new dynamic"

"As part of its strategic development plan, LOSC is changing its graphic identity," announced LOSC Lille (Ligue 1 Conforama) on 19/06/2018. "This transformation aims to mark the new dynamic in which the sports club and the company began in 2017, with the objective of regaining leadership on all…
Domain(s): Clubs
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 123066
• Published on 25/06/18 at 10:24
©  Rolex/Jon Buckle
Wimbledon: Rolex (watchmaker) celebrates 40 years of partnership at the 2018 edition (1-15 /07/2018)

Rolex will celebrate 40 years of partnership with Wimbledon during the 2018 edition of the third Grand Slam tennis tournament, according to the Swiss watchmaker, on 19/06/2018. "The relationship between Rolex and tennis dates back to 1978, when Rolex became the official watch of Wimbledon," added…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing, Stadiums
• Article # 123272
• Published on 22/06/18 at 15:45
©  KFC
eSports: KFC Spain, sponsor of the Spanish Team Heretics and of the Call of Duty team

KFC (Kentucky Fried Chicken) Spain, the Spanish subsidiary of the American fast food chain, has become a sponsor of the Spanish eSports team "Team Heretics" on 19/06/2018. This agreement will cover a period of three years according to Spanish media. KFC gains the Team Heretics naming rights…
Domain(s): Sponsors & Partners
• Category(ies): esport - gaming
• Article # 123265
• Published on 22/06/18 at 15:14
©  Sky Sports
Deal Tracker: all the latest media rights agreements for football competitions since 01/01/2018

This info-graphic details the main acquisitions of audiovisual and broadcasting rights to football competitions, concluded by broadcasters, rights holders and/or agencies since 01/01/2018. By default, the rights acquisitions are sorted in reverse chronological order (newest first), and only…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Clubs, …
• Article # 122672
• Published on 22/06/18 at 14:57
©  Unibet
Ligue 1: Unibet succeeds PMU as betting partner of Paris Saint-Germain (2018-2020)

Unibet, brand of the Maltese sports betting and online gambling operator Kindred Group, has become the official betting partner of Paris Saint-Germain (Ligue 1 Conforama) for two seasons (2018-2020), on 19/06/2018. The annual value of the partnership is estimated at €1.5m by French media. "A…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 123148
• Published on 22/06/18 at 14:09
©  D.R.
2018 World Cup: France - Peru (1-0) draws 10.7 million viewers on TF1 in France (21/06/2018)

France - Peru (1-0) Group C of the 2018 World Cup at the Ekaterinburg Arena (35,000 capacity, Yekaterinburg, RUS), drew an average of 10.7 million viewers, with a peak audience of 13.7 million, on the free and private TV channel TF1, on Thursday, 21/06/2018 (kick-off at 17:00 CET), according to…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Marketing - Communication
• Article # 123248
• Published on 22/06/18 at 13:30
©  DC United
MLS: DC United launch "Fan Allocation Money" a virtual currency for season ticket holders

DC United (MLS) has launched "Fan Allocation Money (FAM), a virtual currency designed to give season ticket members more value and flexibility with their season tickets," said the Washington, D.C. (United States) club on 16/05/2018. "DC United is the first MLS club to set up this system," added…
Domain(s): Clubs
• Category(ies): Ticketing, Digital, Stadiums
• Article # 123176
• Published on 22/06/18 at 12:30