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©  Puma
Puma: relaunch of the basketball division with three NBA ambassadors and Jay-Z as creative director

German equipment manufacturer Puma has relaunched its basketball division and announced that the American NCAA players Deandre Ayton (University of Arizona), Martin Bagley III (Duke University) and Zhaire Smith (Texas Tech University) have become ambassadors (shoes and clothing) of the brand, on…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 123098
• Published on 21/06/18 at 11:29
©  LAFC
MLS: Los Angeles FC sells match tickets via Snapchat with partner SeatGeek

Los Angeles FC (MLS) sold 20 tickets for their match versus DC United (1-1, 26/05/2018) via the social network Snapchat, according to the club on 23/05/2018. The club offered a 50% discount for these tickets. "The purchase process is simple. Open Snapchat, take a picture of this code, and you'll…
Domain(s): Clubs
• Category(ies): Agencies, Ticketing, Digital, …
• Article # 123044
• Published on 21/06/18 at 10:00
©  FPF
Portugal: Sacoor Brothers (clothing) becomes the fashion partner of the Federation until 2020

The Portuguese luxury clothing brand Sacoor Brothers has become the new official fashion partner of the Portuguese national teams on 06/06/2018. The brand will supply formal wear to the Portuguese national teams and FPF officials. "The agreement with the FPF will extend until 2020," said the…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 123037
• Published on 20/06/18 at 18:15
©  CIO
IOC: launch of the "Olympic Heritage" collection "as part of a new licensing agreement" with Lacoste

The IOC and Lacoste have launched the first "exclusive Olympic Heritage lifestyle apparel collection", designed by the French brand "as part of a new licensing agreement and in line with the IOC global licensing strategy," announced the International Olympic Committee on 18/06/2018. "This new…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Merchandising - Licensing, …
• Article # 123045
• Published on 20/06/18 at 17:00
©  D.R.
Inter Milan: Inspiresport signs a three-year partnership (2018-21) with Inter Academy

Inspiresport, a British company specialised in organising tours (travel, events) for sports clubs, has signed a three-year partnership (2018-21) with Inter Academy, on 11/06/2018. "The deal will bring a new project to life that offers hundreds of youngsters from the UK the chance to enjoy a…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Marketing - Communication, Sponsors - Partners, Stadiums
• Article # 123014
• Published on 20/06/18 at 15:39
©  D.R.
2018 World Cup: Tunisia - England draws 13.7 million viewers in the UK on BBC One

Tunisia - England (1-2), England's first match in Group G at the 2018 World Cup, drew an average of 13.7 million viewers in the UK on the public TV channel BBC One, on Monday 18/06/2018 (kick-off at 20:00 CET, 19:00 in the UK). This figure represented an audience share of 60.3%. A peak…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Authorities
• Article # 123034
• Published on 20/06/18 at 14:44
©  Coca-Cola
Russia 2018: Coca-Cola sponsor who communicates the most on Facebook & Instagram since 01/01/2018

The American beverage producer The Coca-Cola Company is the 2018 World Cup sponsor that communicates the most about the competition on the social networks Facebook (179 publications out of a total of 2,120) and Instagram (281 photos), between 01/01 and 06/06/2018, according to agency The Metrics…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Sporting Goods & Brands, …
• Article # 122698
• Published on 20/06/18 at 13:34
©  D.R.
Ligue 1 Conforama: PSG present at the Pitti Immagine Uomo 94 fashion show (Florence, ITA)

Paris Saint-Germain (Ligue 1 Conforama) was present at the Pitti Immagine Uomo 94, a fashion show that took place in Florence (ITA) from 12 to 15/06/2018, as part of the "Fanatic Feelings - Fashion Plays Football," exhibition that presented "the pioneering impact that football has had on the world…
Domain(s): Clubs
• Category(ies): Marketing - Communication
• Article # 122760
• Published on 20/06/18 at 12:24
©  Atlético de Madrid
Atlético Madrid: 97.7% of socios renew season tickets for second season at the Wanda Metropolitano

97.7% of Club Atlético de Madrid's (LaLiga Santander) 2017-18 socios have renewed their season tickets for the 2018-19 season, announced the club, at the end of its re-subscription campaign, on 18/06/2018. The club had 56,407 season ticket holders in 2017-18, the club's first season played in…
Domain(s): Clubs
• Category(ies): Ticketing, Stadiums
• Article # 122985
• Published on 20/06/18 at 11:34
©  D.R.
TV rights: "'beoutQ' has illegally distributed the opening matches of 2018 FIFA World Cup" (FIFA)

"FIFA is aware that a pirate channel named 'beoutQ' has illegally distributed the opening matches of 2018 FIFA World Cup in the MENA region. FIFA takes infringements of its intellectual property very seriously and is exploring all options to stop the infringement of its rights, including in…
Domain(s): Media
• Category(ies): Authorities, Agencies, Legal, …
• Article # 122991
• Published on 20/06/18 at 10:49