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©  FIFA
2018 World Cup: FIFA App tops the charts in over 100 countries with 60 million visits in one week

"FIFA's innovative coverage has pushed the FIFA App to the top of the charts in over 100 countries. Our 32 Team Reporters (one per team), followed by more than 200,000 fans across 16 languages on Twitter, have continuously fed the daily live blogs - with a dedicated blog for every game of the…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Marketing - Communication, Stadiums, …
• Article # 123477
• Published on 27/06/18 at 17:44
©  Bayer 04
Bayer 04 Leverkusen: a three year youth football partnership with V-Varen Nagasaki (J1 League, JPN)

Bayer 04 Leverkusen (Bundesliga) have signed a three-year partnership agreement with Japanese club V-Varen Nagasaki (J1 League) which "involves close cooperation between the youth sections of the two clubs," according to the German club on 22/06/2018. As part of the agreement, the Bayer…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Social Responsibility, Stadiums
• Article # 123562
• Published on 27/06/18 at 17:20
Twitch: American publisher Riot Games is the first channel to exceed one billion views

The main channel of the US publisher Riot Games, on the video game streaming platform Twitch, has become the first channel to exceed one billion views, on 26/06/2018. Riot Games notably broadcasts its flagship video game "League of Legends" on its eSports competitions channel. The US…
Domain(s): Media
• Category(ies): Agencies, Media Audiences, Digital, …
• Article # 123561
• Published on 27/06/18 at 16:01
©  D.R.
Serie A TIM: Luca Danovaro appointed chief marketing officer of FC Internazionale Milano

"FC Internazionale Milano (Serie A TIM) is pleased to announce the appointment of Luca Danovaro as the club's new chief marketing officer," said the Italian club on 25/06/2018.  Danovaro, who has previously worked for brands such as Moleskine, Samsung, and Nike, has been the chief marketing…
Domain(s): Clubs
• Category(ies): Legal, Marketing - Communication
• Article # 123547
• Published on 27/06/18 at 14:44
©  TFC
Ligue 1 Conforama: "We are looking to associate with a big European club" (O. Sadran, Toulouse FC)

"It will not be a transfer, but a capital increase, of up to 20%. We are looking to associate with a big European club, because these major European clubs have the means and a vision superior to ours," said Olivier Sadran, president of Toulouse FC (Ligue 1 Conforama), at a press conference, at the…
Domain(s): Clubs
• Category(ies): Finance, Authorities, Legal, …
• Article # 123546
• Published on 27/06/18 at 13:30
©  D.R.
RCD Espanyol: agreement signed with Deloitte to "strengthen the digital transformation of the club"

Reial Club Deportiu Espanyol de Barcelona (LaLiga Santander) has signed a collaboration agreement with the UK audit and consultancy firm Deloitte to "strengthen the digital transformation of the club," said the latter on 21/06/2018. "RCD Espanyol will benefit from the advice of the firm for…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 123508
• Published on 27/06/18 at 12:19
Exclusive LaLiga 2019-2022 TV rights: remaining 4 lots estimated to bring €120 million/year to LaLiga

LaLiga estimates that the four unallocated lots (see below), following its tender for the audiovisual rights to LaLiga Santander and LaLiga 1|2|3, in Spain and Andorra, for the 2019-2022 period, as well as rights to the Copa del Rey over the same period, should bring in €120m per season, in…
Domain(s): Media
• Category(ies): Rights Acquisitions, Clubs, Authorities, …
• Article # 123466
• Published on 27/06/18 at 11:09
©  adidas
2018 World Cup: adidas presents the "Telstar Mechta", the official ball of the knockout stage

adidas Football has unveiled the "Telstar Mechta", the official football of the knockout phase of the 2018 World Cup, on 26/06/2018. adidas is a "FIFA partner", the first level in the sponsorship hierarchy of the governing body of world football, until 2030. The knockout stages of the 2018…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 123500
• Published on 27/06/18 at 09:54
©  OM
Marseille: two original t-shirts for the Rolling Stones concert at the Orange Vélodrome (26/06/2018)

Olympique de Marseille (Ligue 1 Conforama) have unveiled two original t-shirts in collaboration with the British band The Rolling Stones as part of their "No Filter" tour, to mark the occasion that the group will play at the club's stadium the Orange Vélodrome (67,354 capacity) on 26/06/2018…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Agencies, Clubs, Marketing - Communication, …
• Article # 123467
• Published on 26/06/18 at 18:59
©  Fortuna Düsseldorf
Bundesliga: Henkel (domestic consumer goods) shirt sponsor of Fortuna Düsseldorf (2018-2020)

Henkel, a German manufacturer of domestic consumer products (detergents and cleaning products, adhesives, and hygiene products), has become the main shirt sponsor of Fortuna Düsseldorf, promoted to the Bundesliga for the 2018-19 season, on 21/06/2018. The partnership, which covers a duration…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 123442
• Published on 26/06/18 at 16:04